- When you have a website
that generates dozens and thousands of visitors a month,
it's easy to generate leads.
What happens if you have little to no traffic
to your website?
How do you generate leads?
Hi everyone, I'm Neil Patel and today I want to teach you
how to generate leads when you have little to no traffic.
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When you have a website that's just starting off,
it can be tough to figure out
how to get traffic flowing to your site.
Most of the time,
just creating a site won't get you traffic.
You need to make sure that every page of your site
has clear search intent and is optimized for SEO.
However, even optimizing for SEO
won't always get you the traffic you want.
So here's some strategies on how to gain more leads
with little traffic.
First, create lead magnets and promote them.
I know that you're starting off in a business,
you may not have a ton of money to use for promotion.
However, it is important to create
some brand awareness through promotion.
It'll pay off in the long run
if you're doing this strategically.
By investing in a lead magnet,
by building solid content and awareness
while also creating an email list,
this will allow you to begin
another successful form of marketing,
which is email marketing.
And what ends up happening
is by getting people on your email list,
you can continually remarket to them,
build that trust and generate sales.
According to HubSpot,
99% of consumers check their email every day.
And over 59% of marketers
say email is their biggest source of ROI.
So there's a few types of lead magnets that you can create.
A eBook, quizzes or polls, infographic, webinars,
demos, contests, free trials, special offers,
literally the list is never-ending.
If you think it provides value to a user,
then great, you're doing well.
Now you can promote these lead magnets in a few ways.
You can use Google AdWords to promote them,
Facebook ads, LinkedIn ads.
You can also just share them on your social profiles,
and that'll also get you some love,
and get you some leads if you don't have any money to spend.
Next, I want you to link your lead magnets and your content.
Creating content in your site is a must
in today's digital marketing landscape.
However, your goal of your content
isn't just to get people to read your site.
It's also to collect leads and generate sales.
So why not link to your lead magnet within your content
at the top, within your article,
and at the end of your article?
Have call to actions in your blog posts.
Most people don't do this and this is a free way
to gain leads as long as your content is very valuable
and your following basic SEO guidelines.
See the key is, that lead magnet needs to be related
to that piece of content that you just wrote.
If it's not, it won't do well.
Remember, 96% of website visitors aren't ready to buy,
but they may be willing
to provide you their contact information
after having read some of your content.
Next, I want you to use strong verbs
and write powerful headlines to attract attention.
If you want to create a lasting impression in your writing,
you have to draw attention with verbs.
Your headline should evoke curiosity,
and persuade people to click.
For example, the seven benefits of green tea,
number six will shock you.
Whoa, what's number six?
You got to check out the article to know more.
If you can craft a great headline,
you'll not only generate targeted leads,
but there's a possibility that your search rankings
will improve tremendously as well.
Because remember, eight out of ten people read a headline,
but only two out of ten
will click through and read the rest.
So if your headline's appealing and more people click it,
it sends user signals to Google
that you should be ranking higher,
especially if more people are clicking on your listing
versus the listing that's ranking above you.
CityCliq tested four different versions of their webpage
using different headlines,
and they found that the one with the verb
outperformed and generated a 90% increase
in conversion rates.
That's the power of verbs.
Even ClickFlow which is a tool
that helps you A/B test headlines found that having verbs
in your headlines also generates more clicks.
So you may be wondering how to find great titles.
Well a easy way to do this is type in whatever keyword
or industry that you're going after within Ubersuggest.
When you do this, within the content ideas report,
you'll see a list of all the headlines
that other people are releasing out there.
It ranks them based off of social shares, backlinks,
and search traffic.
Typically if a headline has all three of those things,
it means that people like it.
Not just Google but also people
because people are linking to it from their site,
which is backlinks.
That's referral traffic.
Social shares means that people are taking their time
and sharing that article on the social web.
And of course, estimated visits or share traffic
means that Google loves it as well.
Now the last tip I have for you
if you're looking to generate more leads
and you barely have any traffic,
I want you to do one really simple thing.
Go to Ubersuggest and type in your URL.
Go to the site audit report.
This breaks down all the SEO errors you have on your website
as well your page speed load time.
Fix the page speed load time issues,
this is pulled directly from Google.
And then as for the SEO errors, Ubersuggest breaks them down
on the ones that have the biggest impact
and they're the easiest to perform.
So go after these SEO errors and finish them
from top to bottom.
It's most important to try to do the ones at the top first
because they will have the biggest impact
versus the ones at the bottom
won't have as big of a impact.
When you do this what you'll find is you'll get more traffic
from Google over time which will increase your traffic
and that will increase your leads.
If you need help generating more leads for your business,
check out my ad agency Neil Patel Digital.
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tell other people about it.
Thank you for watching.