>>> HES THE MAN WE COUNT ON TO
PROTECT US FROM RIP-OFFS AND AVOID CATASTROPHE.P-OFFS AND
AVOID CATASTROPHE. AND NOW, HE HAS A NEW BOOK OUT.
"ROSSEN TO THE RESCUE."
PERFECT FOR EVERY EMERGENCY. JEFF JOINS US NOW.EMERGENCY.
JEFF JOINS US NOW. JUST BEFORE WE GET STARTED, THE
FIRES OUT IN KRO KRACALIFORNIA H BEEN DEVASTATING.KRACALIFORNIA H
BEEN DEVASTATING.
YOUVE DONE A LOT ON FIRE
SAFETY.
>> WE HAVE TIPS ON HOW TO HANDLE FIRES.HAVE TIPS ON HOW TO HANDLE
FIRES.
FIRE EMERGENCY PLANS.
THE FACT THAT CHILDREN SLEEP
THROUGH SMOKE ALARMS.
I TELL EVERYBODY, IF YOURE IN
THE WILDFIRE ZONE OR NOT, TO
HAVE A FIRE ESCAPE PLAN AND WAKE YOUR CHILDREN UP.E PLAN AND WAKE
YOUR CHILDREN UP. IF YOU LIVE IN THE WILDFIRE
ZONE, WERE SEEING THE
DEVASTATION RIGHT NOW.
HERES A FEW THINGS YOU WANT TO
DO FOR YOUR HOUSE.
CLEAN YOUR ROOF AND GUTTERS. THATS VERY IMPORTANT.UTTERS.
THATS VERY IMPORTANT. THATS KINDLING.
THATS KINDLING. THATS THE STUFF.
A LEAF CATCHES FIRE AND YOUR
HOME IS UP IN FLAMES.
CONNECT YOUR GARDEN HOSE AND
MAKE SURE ITS LONG ENOUGH TO
REACH EVERY AREA OF YOUR HOUSE.
WEIRDLY, EVEN INSIDE YOUR HOUSE.
YOU WOULDNT NORMALLY DO THAT.
BUT IN A WILDFIRE, YOU WANT TO
DO THAT.
DO THAT.
>> IF YOU LIVE CLOSE ENOUGH TO THE ZONE, YOU HAVE TO THINK TO
THE ZONE, YOU HAVE TO THINK ABOUT THOSE THINGS.
>> Reporter: 30 FEET AROUND YOUR
HOUSE, SHOULD BE NO KINDLING.
NO DRY WOOD.
>> THERES A PAIN TAX.
YOU GET INTO THIS.
>> ITS CALLED THE PINK TAX
BECAUSE WOMEN ARE PAYING MUCH
MORE MONEY EVERY, SINGLE YEAR
FOR THE BARE ESSENTIALS.
>> LIKE WHAT?
>> THOUSANDS OF DOLLARS MORE A
YEAR.
YEAR.
BELIEVE IT OR NOT. SHAVING CREAM, FOR EXAMPLE.
>> YES?
>> YES? >> MEN SHAVING CREAM.
WE WENT SHOPPING.
AND THIS IS WHAT WE FOUNLDD.
$2.29 IN THE STORE.
SAME BRAND, JUST THE FEMALE
VERSION.
VERSION. $2.39.
$2.39.
10 CENTS MORE. BECAUSE ITS PINK.
10 CENTS MORE.
BUT HOW MUCH SHAVING CREAM DO
YOU BUY?
YOU BUY? A LOT OF LEGS TO SHAVE.
>> IT ADDS UP.
>> HERES THE SHAMPOO RIGHT
HERE.
HERE. $3.99 FOR MEN.
$4.7
$4.7 $4.79 FOR WOMEN.
>> IT HAS TO SMELL PRETTY.
>> I DONT SMELL GOOD?
>> MAN SMELLS ARE LIKE MUSKIE.
>> ITS THE SAME ACTIVE
INGREDIENTS.
INGREDIENTS. >> AND DEODORANT, TOO?
>> THIS IS THE SAME BRAND, WERE
COMPARING.
COMPARING.
3.ED FOR MEN, AND $4.89 FOR
WOMEN.
>> WE HAVE TO BUY THE MENS
VERSION.
>> SHORT ON TIME. >> $2.50.ON TIME.
>> $2.50. WOMENS SHIRT, FEEL THE FABRIC,
ITS THE SAME.
>> FEMALE SHIRT, 5 BUCKS TO GET
DRY CLEANED.
DRY CLEANED. DOUBLE.
DOUBLE.
THATS THE TIP.
YOURE SMART, MEGYN. YOU SHOULD DO THIS MORE OFTEN.
>> WOMEN SHOULD BUY THE MENS
PRODUCTS.
PRODUCTS.
THEY WORK JUST AS WELL. THE ACTIVE INGREDIENTS ARE JUST
THE SAME.
THE SAME.
>> WHAT DO I SAY TO MY DRY CLEANER?DO I SAY TO MY DRY
CLEANER?
>> MY HUSBAND CAN BRING IT IN. WERE GOING TO TALK ABOUTIT IN.
WERE GOING TO TALK ABOUT COFFEE.
COFFEE.
HOW MANY OF YOU SPENT $4 FOR
A -- SOME SORT OF FANCY COFFEE,
VERSUS DELI.
>> WERE TALKING ABOUT EXPENSIVE COFFEE -- THIS IS MATT, RIGHT?E
COFFEE -- THIS IS MATT, RIGHT? >> IM MATT.
>> ALLISON.
>> ALLISON. >> NICE TO MEET YOU.
>> WHERE ARE YOU FROM?
>> IM FROM NEW YORK.
>> IM FROM ST. LOUIS.
>> THERES EXPENSIVE COFFEE IN
BOTH THOSE TOWNS.
DO YOU BUY EXPENSIVE COFFEE?
>> I DO.
>> I DO.
>> TOO MUCH. >> ITS ALL MARKETING, RIGHT?
WHERE YOUR FRIENDS GO.
THE HIP THING TO DO.
WE DONT GO TO THE DELI CARTS OR
THE DELI.
THE DELI. WERE COMPARING COFFEE.
WE HAVE A BLIND TASTE TEST HERE?
IN ONE OF THE CUPS, BLIND COFFEE
FROM THE BELLDELI.
AND ONE THAT IS FANCY COFFEE.
TELL ME WHICH ONE YOU LIKE
BETTER.
BETTER.
WHICH ONE TASTES BETTER.
WHAT DOES THAT TASTE LIKE TO YOU? DOES THAT TASTE LIKE TO
YOU?
>> NOT GOOD. >> I DONT LIKE IT.
TOO BITTER.
TOO BITTER. >> OKAY.
>> OKAY.
TRY THE YELLOW CUP. BY THE WAY, WE DID A TEST ON
THIS, WHILE YOURE DRINKING.
>> THATS THE ONE FOR ME.
>> COMPLICATED PALLETS
APPARENTLY.
APPARENTLY. 67%, CHOSE THE CHEAP STUFF.
TELL ME WHICH ONE THEY PREFER.
67% CHOSE THE $1 CUP.
WHICH ONE DO YOU LIKE BETTER?
>> I THINK IM GOING TO GO
YELLOW.
YELLOW.
>> YELLOW. >> $1 COFFEE.
>> YES.
>> YES. $1 COFFEE.
$1 COFFEE. >> IM NOT SURPRISED.
I LOVE DELI COFFEE IN NEW YORK.
YOU CANNOT GO WRONG.
AND THE GUY WHO SERVES IT TO
YOU, CALLS YOU DEAR.
GET AN EGG AND CHEESE ON A ROLL.
GREAT TO SEE YOU BOTH.
THANK YOU, ROSSEN.