32. You might be thinking "What's up with the 32?"
Well, in today's video I'm gonna be talking about how I built my multiple
six figure online business and have created this
passive income, but I'm gonna be giving you
the 32 things ways and strategies that help me do it. Why 32?
Today is my birthday! Party in the quarantine
lights, candles, confetti, let's go! So today for my birthday I decided to
celebrate with my amazing youtube subscribers and
audience, I love you guys. Thank you so much for this amazing past year, but
really I want to let you know that for my birthday, and don't mind the bread
cake with candles, right? I have this amazing resource that I
developed for you guys on my birthday that's really going to help
change your lives. If you guys have been looking for ways to level up and make
money online and produce more profit in your online business, I
got just the resource for you today. So, basically,
it's my birthday gift to all of you. Yay! So
without further ado I want you to make a commitment and also
make a wish. So the first thing that has helped me
skyrocket my business and my income is automation which is the theme,
basically, of today's video. So automation with my sales funnels, my sales processes,
with my team, with anything having to do with building my
list, all of the back-end stuff that you really need to make your online business
successful, automation is the key and that's really
what's going to free up your time and allow you
to have more freedom with your family, to have more time doing what you love,
and not working in your business, but instead working
on your business and being the real CEO. The second thing that's really helped me
take my business to the next level are membership sites. so the ability to
create information and put it on a membership site so that
my students can pay for it and I don't have to teach this a million
times over and over and over. A membership site is extremely powerful. If
somebody's constantly asking you how to do a certain process,
something that you've achieved, overcame then you definitely want to put it in a
format video modules and put it on a membership
site, and in my bonus resource I will talk
more about this so stay tuned. The third thing that has been a game changer in my
business is my list of leads. If you're not
building a list for your business right now, start
yesterday. It's that important because you want to get
people that are interested in buying from you
off of social media and onto a list. Now this list is composed of
names, last names, emails, sometimes phone numbers, but you definitely want to start
building your email list because this is your number one source of traffic, it is
your hottest traffic and once you start email marketing to them
you're going to be able to make sales right away. Now the fourth thing that has
been a game changer is a digital course. Now I have several
digital products but a digital course, it's similar to a membership site but a
digital course in my case is something that
solves people's problems, it's game changing. It's a course that I've put
together from all of my failures, experiences, and
everything with making money online and I've packaged all that
up into an online digital course. The online
education industry is a multi-billion dollar industry and is going to continue
to keep growing so if you have an idea of how you can create a digital course
do it now. The fifth thing is email marketing.
Email marketing has to do with list building, but once you build that list
email marketing is the action of, basically, emailing that list
an offer, emailing them value, emailing them
your products so that you can make sales in your business.
Email marketing is essential, essential, essential
to not only making consistent profit and revenue in your business but
scaling your business. It is truly a numbers game
when you're wanting to market to your hottest audience that you have.
The sixth thing that has allowed me to build a multiple six-figure business is
a landing page. Now, if you're not quite sure what a landing page is, it's
basically the entrance to your sales funnel, so it's the page people see
where you collect a name and an email and there's typically a freebie,
an opt-in where people are like "Yeah, I want that," so they trust you and they're
like "Hey, I want to take this next step with you, let me give you my
name and email and that is the whole purpose of the landing page which leads
me to my number seven and that is a thank you page. A thank you
page is what people land on or I guess arrive
on after they opt in from the landing page. Now, there's several different
purposes of a thank you page. It thanks the lead for subscribing to
your email list or downloading one of your ebooks or something, but it
could also do other things like it could sell
something, it could give them a call to action to click on an affiliate offer,
thank you pages are a very very essential part of your funnel. Now coming
in at number eight is a sales page and you're probably like "Marissa, this is
a lot of pages," well these are all essential. I'm talking about 32 things
today and the difference between a sales page and a landing page is that a sales
page actually sells, right? I mean it kind of sounds obvious
with the name, but a sales page is going to describe
your digital product, it could be a digital course, digital ebook,
a membership site, a coaching service, whatever it is, the point is for that
sales page to sell. So it's going to talk about the best features of your
course, the bonuses, and maybe some freebies that you were additionally
offering with your offer. So it's going to have
the price point, it's going to describe, basically,
all the value that your future students are getting with this product that
you're trying to sell so if you're feeling overwhelmed with the first eight
things, don't worry, keep watching this video because you're
going to love the bonus resource that I have for you on
my birthday today. Okay, so coming in at number nine is an autoresponder. Now you
might be thinking "What the heck is that?" An autoresponder
is also known as a welcome email, it's an email that autoresponds to
people that opt into your list so your future potential clients and the
leads the people that give the name and email that opt into your list
they will be welcomed automatically by an email. So the point is, again,
automation. You're automating that first action with the lead that joins your
list and so something that a welcome email could say
is something like "Hey, welcome to my list, here's your freebie, here's your free
ebook or your free whatever that you downloaded, thank you so much and we'll
be in touch with future emails about whatever," so it's just welcoming them
into your community. Okay, so coming in at number 10
is link tracking. Now link tracking means that you have all these pages, right? You
have a landing, a sales, a thank you page, and you need to know the activity of
what's going on with each page so a link tracker, basically, will keep track
of how many visitors you have the actions people are taking
and what people are clicking on, what buttons are getting clicked on the most,
their scroll activity, etc etc and coming in
at number 11 is data. If you don't know the data
in your business then you can't understand what to do
next. For example, when you're doing email marketing you're gonna need to
understand open rates, what percentage of people on
your list are actually opening your emails, what
percent are clicking on the links inside your emails, you'll
need to know things like key performance indicators like on your sales page, is
that converting people? Are people actually clicking and buying
on your sales page because if you don't know how to collect the data and
evaluate it you won't understand how to evaluate and improve these
automated processes. So coming in at number 12 is calendar
scheduling. Now this is really important because as a business owner you're going
to be super busy all the time and when people
want to schedule a call with you you want to know
what your calendar is and how you can easily put them on your calendar, what
their availability is and there's several several available scheduling app
tools out there so this should be a simple thing that you can integrate into
your business today. Alright so coming in at number
13 are email sequences. Now what is a sequence? And I
just talked about autoresponder and a welcome email but a
sequence is actually nurturing your leads that come onto your
list, so it's sending your leads, a sequence of emails automatically and
it'll be in order from day one all the way to day seven. Sometimes
business owners have email sequences that are
60 days long, it just depends. So in that email sequence it could be different
purposes, you can nurture them, you can send them more value,
you can sell, but a sequence is an automation that you set up and it sends
a certain number of emails to your leads in a row consecutively so one email will
send, 24 hours later another email will send. Coming in at number 14
is a lead magnet. You need a lead magnet in your business. With this lead magnet
I'm talking about a free video training series that I used to use
in the beginning, there are so many different types of lead magnets you can
offer your audience, as I mentioned I've offered a free video training
series which people love, they love watching
free training, free case studies, anything with video you can definitely
incorporate that and create a lead magnet out of that. And coming in
at number 15 another lead magnet, my blueprint, my
subscribers to sales blueprint which if you want to download
it teaches how i built my multiple six-figure business leveraging YouTube,
what you're watching right now, but, basically, this blueprint is essentially
an e-book or a pdf and those are amazing quick things that you can
develop in your business right away. It could be a cheat sheet,
tips, hacks, something that you put on this pdf
that's going to help people solve a problem
and that you're good at and that you're an expert at in your business.
Coming in at number 16 is product checkouts, you need
a system that's going to allow you to have a checkout page so that people can
check out and actually purchase your product whether it's
digital course or a membership site, you're going to need a checkout
system for them to actually pay you. And coming in at number 17
is a merchant or Stripe. Stripe is a merchant account that I use that
collects all the sales that I make in my business,
so you can use Stripe there's authorized.net, but basically you'll need
a merchant system to collect the money and transfer it to
your business bank account and also these merchants will help you
if you need to give a refund, for example, you'll be able to do that very simply
with this merchant. Coming in at number 18 is a webinar. A webinar
is an automated process or a video that will sell your product to your
audience and this is a whole nother different topic, but, basically,
this is what's going to do the heavy lifting for you.
If you have a product that's five hundred dollars or more, two thousand,
three thousand dollars, you're going to need a webinar
to help you sell it. So if you notice the first 18 things out
of the 32 things that help me build my six figure business
have to do with pages, funnels, and automation.
That should be a big clue of what it is that you need in your business, okay? And
so all of these 18 things, all of these
different 18 processes that I use daily in my business
to make money while I sleep, to make money while I'm traveling,
whatever I'm doing this tool Kartra is the tool in my business that makes it
possible for me, okay? Kartra is an all-in-one
business platform that allows you to do all these
18 things that I just went over and so for my birthday
today I have developed a resource for you, it is basically a
crash course on Kartra that goes over everything you need to know
from building an email list, how to create a list, how to send an email, how
to create landing pages, thank you pages,
copywriting techniques, the messaging, what to say on your sales
funnels, everything broken down for a complete
beginner. For my 32nd birthday that is my gift to you, so what
you would have to do is go ahead and sign up with Kartra, it
is a dollar trial for two weeks and, no, this isn't
for free loaders who want to sign up for the trial
and cancel right away just to get the course, no my team won't allow that and
we will know if you do that. This Kartra bonus sales
funnel resource crash course that I put together for you
are for those entrepreneurs really wanting to automate things in
their business and take it to the next level so that you can create more time
for yourself, more profit in your business, and really let
Kartra do the heavy lifting for you. So, cheers!
So if you're interested in how you can receive this Kartra sales funnel bonus
go ahead and click the first link in the description, it'll be right there with
all the details, thousands of dollars worth of information
for signing up with Kartra today. Alright so coming in
at number 19 is an online identity. Who are you
online and what do you identify with?
What is your whole purpose online about? That is super super
important to consider and that leads me to number 20 which is your personal
online brand. Your brand is everything, it is your
reputation of work, it's who you are. If you peel back the
definition of branding it's literally what people think about you online and
how you represent yourself and how you represent
the value you're giving to people, the content you're creating, the colors
you're representing, all of that stuff. Number 21
is my team. Team Marissa Romero is phenomenal, they have completely
changed my life and have helped with automation and doing the tasks in my
business that I just can't put out the energy for and
they've helped me with all types of things from creating
sales funnels, to administrative stuff customer service, to branding, to design,
my team is phenomenal and I love them so much
and they know it. Coming in at number 22 is Asana. Asana is a productivity tool
which, when I look at this tool every single day I have everything outlined
and I don't have to think twice about what it is
I'm doing in my business or what it is I have to do that day. I
literally organized my entire business and personal life in this one tool
and not only does it help you with productivity, it helps you with number 23
which is project management. You need a project
management tool to help manage your team, to help manage your tasks, their tasks,
everybody's tasks, meetings and important things and dates
that are coming up in your business, and coming in at number 24 that is a
domain. You will need a domain, you will need a website in your business. A
website is different than a sales funnel because
a website is like the home of your identity and your brand. It talks
about you, your "About you," it talks about other things, other resources that
you have. The purpose isn't to sell directly like a sales funnel. If you
haven't already, go and grab your domain name from one of the website hosts so
you can secure it and build up your website later. The 25th thing you'll need
is traffic, where are you going to dominate? What social media platform are
you going to get really good at and create massive
traffic? Up to date on my YouTube channel I've created over 3
million views. That means that over 3 million people have seen me on this
channel, have potentially gone to my products, and so I chose
YouTube to dominate as my traffic source, it's my free
organic traffic source and I've built up my social media platforms to over
130,000 followers without any paid efforts
and it has been truly a 100% organic effort.
Coming in at number 26, you might not like this one as much, but get legal.
Get a business entity in your state, in your country, and make sure that you're
operating as a business, okay? That's super super
important. So coming in at number 27 and that is online security. You want to
be safe online, your business can be compromised overnight if somebody hacks
it and I say this because I've been hacked before, my entire business was
hacked overnight because I wasn't practicing online security, so coming in
at number 28 is a tool called LastPass and protecting
your online passwords. Now LastPass is kind of like a vault for all the
passwords I have and the logins for every tool that I use online. It is
really safe, it helps you generate difficult passwords for
your website so you don't have the same password that you're using for every
single website that you're dealing with online. Number 29 is storage, you're gonna
need to figure out how you're going to store
your content, your images, your videos. For me, I use google drive, there's other
options out there that are really great like Dropbox and
Onedrive that I used to use in the past, but definitely figure out how you're
going to store things in your business. So coming in at number 30, build you an
audience. Build an audience that knows, likes, and trusts you,
and what do I mean by this? This means that you're going to be
present and creating content on a social media platform and you're gonna start
creating followers, followers that love what it is you're
putting out on the internet. So this means that you'll be going the free
traffic route, that's how you'd be generating traffic as opposed to paid
advertising. Now I'm not knocking paid advertising, but organic quality traffic
does not compare to the quality or lack of quality of
paid advertising. With paid advertising it's cold traffic, when you generate an
audience and give value you're generating the hottest source of
traffic that there is which is organic audiences
and people that really adore your brand online. Number 31,
failure. Failure is excellent. Try to fail every day so that you can hurry up
bounce back and learn from what it is that didn't work out.
Failure is not frowned upon, but failure is a tool that's going to
help you grow and get to multiple six figures, seven figures, eight figures,
whatever you want and will allow you to have whatever you want
in this life, and number 32, maybe the most important,
is belief because if you don't even believe really, truly deep down that you
can do all this stuff: automation, sales, funnels,
they won't happen for you and they won't work for you in your online business.
Believe you can do it, I'm telling you right now you can do it. So I hope you've
enjoyed this birthday edition of today's video,
I'm so excited that you decided to join me on my birthday.
To continue the fun to continue learning and growing together, I invite you to
watch my free Masterclass which goes over
four exact steps that you need to build a multiple six-figure online business
leveraging the platform you're using right now and that is YouTube,
so it's absolutely free to sign up and watch this class, just click
the button below and I will see you on that master class!