what's up you guys jason wardrop here
and in today's video we're gonna break
down
facebook lead ads step by step so we're
gonna cover
what a facebook lead ad actually is i'll
show you how to create a facebook lead
ad
and then also facebook has a testing
tool
that you can test your new facebook lead
ad to make sure that is functioning
properly so
we're going to cover all this in this
video and the best part for you is i
don't have any course to sell you i
don't have any hidden agenda here i just
want to show you guys step by step
how to set up these facebook lead ads
because they can be
very beneficial for your small business
so anyway with that said guys let's jump
onto my computer i'm going to show you
guys what a facebook lead ad is we're
going to get inside the facebook ads
manager and actually set one up
and then we will test that facebook lead
ad that we've created to make sure that
it is functioning properly
all right so here we are on facebook and
this is an example of a facebook lead ad
this is one i actually ran a while back
back in november 27th 2016 so about four
years ago
but you can see it looks just like a
normal facebook ad
and the same thing would work if you're
running a facebook lead format on
instagram same type of concept but as
you see it's got the copy
it's got the ad image but when we click
on this
we're not sending them to an external
website we're not sent to your website
to your landing page to a sales funnel
your blog whatever it is
but check this out so they click on this
and it pops up a little form
inside of facebook's news feed so
the great thing about this is that
facebook keeps people
on their platform so a lot of times what
they're going to do is they're going to
charge you a lot less for that click
for that person because they want people
staying on their facebook advertising
platform so you can see right here this
is the 53 leads per day webinar that's
my first webinar i ever ran
and coming down here you put in your
contact information
and one nice thing about facebook lead
formats is typically
facebook will pre-fill all this
information with you i'm assuming
they're not pre-filling this here just
because this is a little demo post right
here
but they usually pre-fill it with the
name email phone number whatever
information that you want to collect
from that user that facebook already has
on file
so the great thing about this is it
decreases the amount of bogus
information of someone putting in john
doe
gmail.com or some bogus email phone
number whatever
into the contact field so for this
example let's just throw in
my name my email
calm so then we'll i'm gonna actually
put a bogus number here so you guys
don't see my real phone number
but then from here what we do is we just
hit next so this is just like going
through and opting on a landing page
right we collect that information
we hit next and then you have to go
through and say okay terms and
conditions this is kind of a newer
facebook policy stuff that they got
going on
and then we hit submit and at this point
this will submit the data
to the facebook ads manager that you can
eventually download inside of a csv
file which i'll show you guys here in a
little bit a few simple strategies that
you can actually automate that
there's a tool called zapier that as
soon as leads come in
you can auto sync it with whatever crm
you use or if you have an email
marketing software you want to send them
in there you can easily do that
so hit submit and it looks like your
request can be processed there's a
problem with the request
so it looks like i think because i've
got this demo account this is a
super old ad that i'm not running and
obviously it's four years old i said
okay
and then you can see it has a little
thank you page little confirmation page
just like a normal
landing page and thank you page right
and so from here
you can send them back to your website
to your facebook page to another sales
funnel wherever you want to send them
so you just have right here i don't know
where i'm sending them okay this looks
like a
an old site that's not even live anymore
but you kind of see the concept of how
these facebook lead ads are structured
what it looks like now with that said
let's jump into the facebook ads manager
and i want to show you
exactly step by step how to set this up
if you're a complete beginner and if
you've never
ever played around with lead ads so we
come over here
and we're going to go over here and
click on create a new campaign
okay so we'll hit continue looks like
this is new a more efficient way to
create
edit campaigns continue so choose a
campaign objective
okay so traditionally i like to do
conversion campaigns but that's usually
with
landing pages for these lead formats
what we're gonna do
is choose this lead generation okay so
we're gonna click on that
and then coming down here name your
campaign optional so we'll just give
this a quick
name um so we'll say lead form
add demo okay
it looks like this is a totally new
setup that facebook's trying to
implement here so
we'll walk through it together okay and
the ad set name
we'll just do test ad set
and then the ad name we'll do test add
okay
so we'll hit continue and so now it's
taking us into the campaign structure so
if you are in the real estate space like
i am
you need to go through and check on this
special ad category box
obviously if you're not in the real
estate space you don't have to do that
but for this example i'll just show you
kind of how this works
you just turn this on and then you just
select the category that you fall
under so you've got credit employment
housing social issues
we are in the housing one for real
estate but obviously if you're not
in real estate you don't have to go
through and select this then coming down
here
auction i leave it at that campaign
objective lead generation leave it at
that
a b testing we don't need to go through
a mess with that or campaign budget
optimization these are more advanced
techniques and strategies
and when you're just getting started
with facebook lead formats
you don't need to really mess around
with any of that okay so we're gonna hit
next
and this will take us to the facebook ad
set creation
and this is where we're going to choose
our audience that we're targeting where
we want to actually
show the ad and then also our daily
budget
okay so first what we're going to do is
we're going to choose what facebook page
we'd like
the ad to run from okay so i've got this
jason wardrop
view real real estate coaching and so it
says i've already accepted the facebook
lead ad terms for this page
if you have not it's just a simple click
of a button
and then you hit i agree and it's
basically making sure that
facebook's all compliant you're all
compliant so everyone's back is covered
okay now coming down here this dynamic
creative once again
this is a little bit more advanced so
you probably don't need to go through
and mess with that right out of the gate
and then for the daily budget i usually
start at about ten dollars
per day is what i recommend okay if you
want to go through and scale beyond that
if you have a bigger marketing budget
more power to you but the minimum i
usually like to spend is about ten
dollars per day
and then coming down here let's say
that you work in the dallas fort worth
area okay
so we're going to go through and you're
a real estate agent because that's a lot
of my audience but obviously
depending on your business the targeting
is going to be completely different so
over here on the locations
we are going to go through and instead
of the united states because we don't
want the whole united states we're
working in just dallas
we're going to say first of all we're
going to say people living in this
location
so it says people living in and recently
in this location by default
and then we'll come over here type in
dallas
dallas texas bam got it and with the
special ad category
you are restricted to a 15 mile radius
so back in the day about a year ago you
used to be able to go through and get
very specific on a zip code an address
different things like that
but now you are restricted to a 15 mile
radius
now the thing is about that is we've
still seen great results if you are a
real estate agent
with that radius if you're like let's
say a local restaurant
or fitness gym something like that you
can still go through with this
without the special ad category and get
very specific on a certain zip code
which is really convenient for you
okay then down here you're also with a
special ad category restricted on the
age
however if you're not special add
category you can go through and adjust
that so let's say you are a personal
trainer
you usually work with men that are 25 to
35 you can go through and adjust that
adjust the gender like i said special ad
category you're restricted to a lot of
this stuff
and then from here you go in and add
some detailed targeting like if
somebody's
you know interested in this or that but
usually with
real estate leads i usually leave it
open-ended and that is what has worked
the best time and time again and we
generate a lot of leads every single
month
okay and then over here you can go
through and you can say hey i just want
to target people that speak english
majority of people are going to be
speaking english
even if they speak like let's say
spanish or another language they usually
will also speak
english right so i usually just leave
that but if you want to get very
specific
like say just people who speak spanish
or just people who speak english you can
do that as well
now coming down here this is the
placements where
your facebook lead as is actually going
to be
shown okay so automatic placements is
recommended so this is going to show on
every platform that facebook owns that
they can possibly show your ad
and the reason why they recommend this
is because they have so many people
advertising on the facebook and
instagram ad platforms
and so they want to be able to go
through and show your ads
to as many different places as possible
because
the news feeds the facebook and
instagram news feeds are very saturated
with facebook and instagram advertisers
so if you want to go down and select
manual placements
you can choose hey i just want to show
it on facebook i just want to show it on
instagram
then you go through and check on and off
where you want to actually show these
ads
but what i would recommend is probably
just leaving it at automatic placements
that's typically what i do
okay now coming down here you don't
really need to mess with the
optimization
ad delivery that should be good for
right now and then we're just gonna hit
next over here okay once we hit
next this is where we're gonna actually
create
the facebook ad and then after we've
created the facebook ad we're going to
create the
the leave form okay so the lead form is
going to be tied in and connected to
the facebook ad and that's because we're
not sending them to a website so we
don't need any website go through and
send these people to
it's all built inside of facebook okay
so down here
if we have an instagram account you can
go through and select that or it's just
going to use a facebook page you've
already got selected here
and then coming down here we'll just go
through and make a simple ad
so we're just going to say test add and
it'll say test
test here obviously you put in your ad
copy but i'm just for this example i
want to show you guys how to actually
create the facebook
lead form because that is kind of the
point of this video right
so coming down here we've got the
youtube
demo we've got this one right here but
if we want to go through and create a
new facebook lead form we just click on
create a form
you can see this is the error this is
getting me right there
so we're going to click on create form
and this will help us create
this facebook lead form so the form name
i don't know if they've updated this but
if you don't name it right out of the
gate
and you hit publish it is a nightmare
trying to go through and change the name
so i highly recommend that you go
through and name this right here
so we'll say youtube facebook
lead form demo okay and then usually
what i'll do is i go for more volume
right here
and then on the intro i just use the
image of your ad
the image from your ad so that's like up
here at the top and then down
here add a little headline so you can
see where the headline text is
um test headline text so this is going
to be whatever you're going to be
offering right so if it's a free cheat
sheet free download
a list of homes in your area or you know
more information on a specific home
whatever that might be
and then you could toggle between having
a paragraph describing a little bit more
information about
it or a list kind of bullet points so
you can see right here
little bullet points right there or if
it's just a paragraph then
um type out a paragraph
okay so i'm not gonna spend a lot of
time on that but you get the general
idea
okay so coming down here then we have
the questions and this is what contact
information that you
want to select and have that person fill
in
when they're going through this facebook
lead format okay now they have the email
and full name by default
but usually what i like to do i like to
come over here
and i do the contact fields i always
like to get someone's name
email and phone number because then i
have multiple ways to follow up and get
in touch with them
so i've got the phone number right there
and then let's go through
and let's do the first name and you can
kind of go through and rearrange these i
usually like doing first name email and
phone
just like that but that's just kind of
more of a preference thing and then you
can enter a message type whatever
okay right there and then you can see
though
there's a lot of other things so you can
say demographic questions date of birth
gender marital status work information
you know if you got like this i was
going to say seppie fe because that's
how they say in brazil but
this is like kind of their social
security number down there um i don't
know why you really go through and ask
for that
but in user information contact fields
you can go through street address you
got all this information you can go
through and grab
like i said the more information that
you grab
the higher the cost per lead is because
the less likely that someone's going to
want to fill out
all that information so i usually like
to go basic name phone and email
and then after that if you want to
collect more information from them
through like a form or a survey or
something like that
that's where i typically do that but
obviously you can kind of do
however you want so then here the
privacy
you want to go through and add a privacy
policy so have a link to your website
wherever that might be and then the
final thing right here this is where
you're going to add a
link to your website to your facebook
page
basically after they opt in and you get
their contact information
where do you want that person to go do
you want to go to your website
facebook page to a sales funnel to fill
out an application to book a call with
you
there could be a number of different
things and then from here
we would just hit publish okay now
obviously i didn't fill out all that
information so i'm not going to hit
publish
but then from here so let's say this
youtube demo one this is one i already
had created
we select that and once we've gone
through make sure that everything is all
put together how we like it
we're gonna hit publish okay now a
couple of things to take note
some people to ask about the facebook
pixel or send up facebook custom
conversions when setting up the facebook
lead formats
the great thing is is your facebook
pixel
is already set up on facebook lead
formats
by default okay so you don't have to go
through and place any pixel
you don't have to go and set up any
custom conversions custom events
anything like that it's already
done by default okay and then one last
thing though
that i want to share with you guys is
facebook has
a lead ad testing tool and i'll actually
add the link down below this video so
you guys can go through after you've
created
your ad and go through you can test it
see how it works
so over here it's just
developers.facebook.com forward slash
tools
forward slash lead ads testing so i have
the link because it's kind of
a little bit of a pain to find this
sometimes but you go through
and you'll select the page wherever the
lead form is so let me just see
let me see if this one has a lead form
okay right there so the youtube demo
and if you have more lead forms and
it'll have a list of them
then you go through and hit preview form
you see what it looks like okay
that looks good and then you hit create
lead so the reason why you would do this
is because once you go through and let's
say you hook up your crm which i'll show
you how to do that here in a second
if you hook up your crm to the facebook
lead format then you want to be able to
test it with a lead
because once the facebook lead ad is
created you're not going to see it
anywhere
it's not going to show up on your
facebook business page it's not going to
show up
it's only going to show up in the news
feed to people that you have targeted
with the ad okay so as far as testing
goes it's a little bit difficult
unless you have this tool right here so
that's why you want to go through
create a lead so it looks like the lead
has already been created so you would
just delete the lead
and then it would clear everything out
and then you just create a new lead
and then you'd be able to test
everything okay now this last part here
we're gonna go to zapier zapier is a
great tool
to sync your different softwares and
platforms so
anytime a new lead comes in through
facebook lead formats and this is the
only downfall i think with facebook lead
formats
is what happens so get stored in the
facebook ads manager there's a csv
file that you have to download so
there's no way that you're automatically
notified that new leads came in
so you have to manually go into the
facebook ads platform
you have to download the file you have
to see if any new leads and then you
have to manually import it's just a huge
pain in the butt
so if you've got an email marketing
software like a mailchimp an aweber
any of those different platforms or if
you've got a crm that you're using
you want it to be able to just
automatically sync into that crm
or to the email marketing platform or
automatically notify you
that a lead has come in so i use zapier
okay so you go through you can make a
zap
and a zap is basically a way that it
connects facebook lead formats with your
crm your email marketing platform
whatever it is
so we're gonna do is we're gonna type in
facebook lead ads
and it's a premium feature but basically
when a new lead is triggered
you're gonna go through it walks you
step by step so you sign into your
facebook account
and then on the do this part you're
gonna say have it sync
in with convertkit or your crm hub
hubspot or whatever platform that you
use and so anytime new leads come in
you'll be able to have them
automatically sync in and then once you
feel like you've got this all set up
with zapier
you'll come back over here to the lead
ads testing tool create a lead and
make sure that that test lead actually
goes through
and shows up in your hubspot account
your crm your email
service provider whatever you're using
right so anyway guys i know that was a
lot but i wanted to kind of give you a
full in-depth
tutorial of how to create facebook lead
ads step by step so
if you guys found this helpful go ahead
give it a thumbs up i would greatly
appreciate that if you have any
questions anything that i did not cover
just drop a comment down below
i know i kind of skimped over the the
zapier part but the facebook
lead ads you'd have to sign into your
account and then everyone's crm is going
to be a little bit different so
obviously
i didn't go into that specifically there
so anyway guys if you're brand new here
my name is jason wardrop i launched new
videos every single week on how to
generate more leads
make more money and grow your business
so with that said guys thank you so much
for watching
drop a comment down below so i can
answer all of your questions i really
want to help you guys
with your facebook advertising and with
that said i will see you in the next
video