-There's a lot of imitators, lot of duplicators,
a lot of perpetrators, a lot of pretenders,
but this is the one, not the two.
-You're the only ones that see first, okay? He doesn't see yet.
-Come see Johnny Dang when you want that official,
like a referee with a whistle.
-Dang, Johnny! Yes, sir.
♪♪
-Diamond boy! The real diamond boy.
-Ah. -Welcome to the club.
What do you got to spend over the dub? You heard me.
-Yeah. -And I'm King of the Grill.
-Of course! -Master.
-We got the best grill master right here in Houston.
You know, people come from all over the country,
all over the world, really, to come get a grill from Johnny.
-Bing. Let's go.
-Johnny. God-Dang. -Yes, sir!
-Grrrr!
-Astro World will be this weekend, this Saturday.
We got Astro World diamond here, baby!
Johnny Dang coming in, King of Bling.
I'm the manufacturer. -Ain't no middleman.
-No middleman, exactly. How long you work for me, man?
-19 years. -19 years, man.
-That's the best part of coming to this jewelry store --
You get to drink in this motherfucker.
-Yeah.
We don't buy a diamond by carat.
We buy diamond by kilo, baby.
[ Turn signal clicking ]
Yesterday was a nice busy day. We have all the rappers.
Post Malone, one of my very good friends.
We have fun. We have a good time backstage.
I don't know what it's called. Not a real ping-pong table.
What they call it? Beer pong.
We play ping-pong ball and drinking beer, so...
He good at it, though. I lost.
♪♪
[ Ding! ]
[ Man singing in Spanish ]
♪♪
You got everything on list?
Today, I have a couple of diamond vendors.
One of them came from here local,
but one of them came from all the way from Israel.
♪♪
Most of diamond, I buy from obviously, like, Indian,
Israel's, because of quantity, you know?
I buy a lot.
-A little bit more.
Just a little bit more than half a million.
I couldn't believe that I started
from small workshop in a garage,
300 square feet.
Up to now, I have a 16,000-square-feet building,
one of the biggest jewelry stores
with, like, 60 employees.
I could not imagine. Sometimes I can look back and say, "Wow."
♪♪
-Do you need quarters, thirds, halves?
-I like this quality, but a little bit smaller size.
-This is the size you need. This is that bag.
23 point, 30 point, 40 point, 50 point, all VS.
-I'll take some VS, but most of size
I use -- 1.6, 1.7, flawless.
-Only VS?
-Only VS. -Only flawless.
-Flawless game, man.
♪♪
These have a -- These have a lot of blue fluorescent, though.
-No, there's not a lot of fluorescence.
-Yeah. -Check.
Not a lot of fluorescence. Pull your light up.
I don't bring you a bunch of fluorescent stuff.
I like to bring you value.
-I like this one. -I love it, I love it.
-$77,000.
That one's $85,000.
-How much for this one?
-Uh, $64,000.
It's clean. Clean, clean.
60 G's. Looks like 200.
Look how laid out it is. Looks like 15 carat.
♪♪
Only customer I go see, period.
Only customer I go see.
Everybody else comes to my office.
Buy it. You normally buy smaller diamonds from me.
-Ooh.
-You bought it. It's yours.
-I break, I buy. -It's yours.
-You drop, you buy. Not you break, you buy.
You drop. I need to get paid.
♪♪
-I'm about to show you my manufacture
where I produce all the jewelry.
I remember back then, me myself sit on a table.
Now I got a whole team behind me.
On the left-hand side,
that's the specialist on diamond setting.
Whatever type of setting you think of.
♪♪
This is a small section here, but high values,
high-demand values.
You see, this is a bag of diamonds.
122 carat for this. Just a bag of diamonds.
This is my brother, my older brother, Kevin.
So, tell them a little bit about the diamonds.
-Got some stuff worked on. -Where's the other one?
CJ. So cool. Where's that one at?
-Um, I think it's in production right now.
My name's Patrick Vo,
and I'm the creative director of Johnny Dang Incorporation.
-My name's Johnny Boy,
VIP manager here at Johnny Dang & Co.
-From the jump, how we do things,
usually Johnny Dang and Johnny Boy,
they send me a group chat,
and we'll work on the ideas of the client,
and then we run that through to the AutoCAD design matrix.
And then after that, we would get it printed out.
And this is what the machine comes and prints out.
I can give you a little glimpse of what it produced.
And this right here is one of the wax
that we made for Lil Jon's piece.
You can really see the detail the machine can really print.
After the wax process,
we get it sent down to get it invested and casted.
-This is the casting area.
The waxes, we melting on these ovens.
I'm gonna put the flash.
Right now, the gold is ready here.
It's come out like this, but we got to clean right now.
-I have 60 different employees, all different cultures --
some black, some Asian, some Spanish, some Indian.
Yeah, I feel like I connect people together.
By the way, this team, how long you been work for me?
-16 years.
-That's a long time, man. 16 years.
This is one of my diamond setters, too.
This is my favorite guy,
because he's been working for me for so long.
How long you work for me, man?
-19 years. -19 years, man.
4 years older than my son.
A lot of jewelers here, I really don't hire expert jewelers.
I hire them in, train them.
One or two years, they become professional jewelers.
Lilly work for me for a long time.
Over 15 years. I promise.
-I feel like I have to bless people
more than just give them money.
It's better to give them the job.
From now on, until another 15 years,
they have a good life.
So that's what I love to do.
All right. When we're talking about a grill,
there are so many different kind of settings,
like channel set, honeycomb set, invisible set.
I'm creative. I'm not only just regular jeweler.
I make this one. Follow me. I'll show you how to make it.
[ Indistinct conversations ]
Here we go.
I'm master of this, man. I create...
This is beginning, how I create a grill.
And then, I turn back to all my employees, you know?
♪♪
So, this is an invisible set right here.
They call it invisible, so you don't see.
That's invisible. You don't see the prong in the back.
So, this is one of my very, very first create.
Long time ago.
Make it real, real popular.
When I started a diamond, I put just the diamond
right in the middle of the channel.
After I finished this, I create invisible set.
So, this is much harder than channel set,
because it doesn't have a channel to hold the diamond.
And the newest one now -- honeycomb set.
Honeycomb is a round diamond, but if you look close,
you'll see a very small, tiny prong.
But when you look far away,
it looks just like invisible set.
And then after this, I create the baguette,
like you see -- Quavo have it.
Also, the emerald.
Emerald is one of the most recently I create.
And very tough and most difficult.
That's why it costs a quarter million dollars.
It's not easy to make it.
Otherwise, everyone do it, right?
All right, so, this is one of our few grills.
I just finished this for A-list celebrity.
You know, like this. You can see this.
This, I just finished for Drake.
The heart pendant. A heart-shaped grill.
it's very, very expensive. All flawless diamond, you know?
The second -- This is the set I also --
very right now. Just got it done this week for Blueface.
Blueface one of my favorite artists.
I did a few things for him.
This is special for my brother Travis Scott.
I don't know how many grills I already did for him.
So many. Maybe 10 different sets.
And this is one of the set
All just honeycomb set, flawless diamond in 18-carat gold.
I did for Frank Clark.
You know, he the football player.
He plays for the Chiefs.
As soon as he won the Super Bowl in Miami,
he called me and said, "Man, time to celebrate.
I need to have a flawless diamond grill by you."
I said, "Man, I'm down. I'm here for that."
Snoop Dogg in town.
Whenever Snoop Dogg come in town, he always come.
He always need jewelry.
A few months ago, I met him to wrap up another grill.
I have a very good experience.
It's so funny. We went there.
Of course he say, "Johnny, you smoke?"
I say, "No, sir. I never, ever tried."
He was so excited. We're singing, drum.
Do a little bit of rap.
We're having so good time.
So I remember that forever. That's a good experience.
♪♪
Okay, okay, okay. He want to see it.
Hold on. Let me set it up first.
♪ Yes, sir ♪
Hold on. I want my bling on.
Make sure I got the lion. There you go.
You got Snoop.
I got two different sets.
Hey.
You're the only ones that see first, okay? He doesn't see yet.
You know what I'm saying? So, we just surprise him.
Go there. Ping! Let's go!
Yes, sir.
I'm back with a box. How you doing, sir?
-Johnny. -So good to see you, boss.
-God-dang. -Yes, sir!
-Oh, wow.
-I got two different sets. You know what I'm saying?
-Two different grills for me? -Yeah.
So you can switch it out every day.
I got a yellow gold and a white gold.
I make it a little bit loose this time.
It tight or no? It feel tight?
-A little bit. -Little bit, yeah?
-Open up little bit. Just a baby bit.
-Oh, okay. Try the yellow one on.
-Perfect. -Perfect?
-This one's perfect. -Oh, cool.
-Ooh.
Yeah. [ Laughs ]
-I've been doing business with Snoop for years.
The first grill I did for him is way long.
I couldn't remember. I bet more than 15 years.
-Flawless, man. Can't stop, won't stop.
-We upgrade that, from beginning to now.
-A hell of a upgrade. That went from
A to motherfucking Z like that.
But that's what business is.
You got to be able to sustain time
and be able to move with your base.
And that's what's keeping you around the game so long, Johnny,
because everybody's still, like, looking fashionably together,
and when you're making the grills, that's what you do.
You put the best on the best.
-Appreciate that. -Been doing like that.
♪♪
-Man, it's great.
We always have a good time to see Snoop.
Like you see it. He's such a good, nice guy, nice man.
When he came to my shop about 15 years ago,
I have a tiny shop. He walk in, the whole people run to him.
He make it go crazy.
Since then, we do a lot of business together.
Whenever he stop by Houston, whenever I go to L.A.,
he always hit me up, just like big brothers together.
That's a bless I have it.
Okay, so, this is how we doing it.
-Damn. I get the good shit.
-Okay, bite. All the way. All the way down, yeah.
Cool.
-I should have had a shot of liquor.
[ Vocalists scatting ]
♪♪
-Blow-dryer.
♪♪
-I should have had a shot of liquor.
[ Vocalists scatting ]
♪♪
-Blow-dryer.
♪♪