From SwissWatchExpo…
Spotlight on: The Watches of TAG Heuer Ambassadors.
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If there’s an industry that understands the power of brand ambassadors, it is watch brands.
The biggest names in watchmaking team up with celebrities, influencers, and tastemakers
to uphold their reputation and commitment to excellence.
One of the brands with an outstanding lineup of ambassadors is TAG Heuer.
With its mantra “Don’t crack under pressure,” the label supports individuals who excel
in their respective fields and are undeterred by limits.
Here are some famous friends of the brand and their TAG Heuer watches.
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Ryan Gosling is the latest to join TAG Heuer’s ever-evolving family of ambassadors, representing
the brand since October 2021. This also happens to be his first-ever brand partnership.
The Canadian actor is the face of the TAG Heuer Carrera Three-Hands. The time-only watch features
a bold steel construction, and clean dials with versatile blue, silver and black colorways,
making it an excellent entry-point to the TAG Heuer brand.
With its understated looks, this timepiece suits Ryan who exudes
effortless confidence and low-key masculinity.
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Patrick Dempsey is well-loved for his role as Derek Shepherd in Grey’s Anatomy,
but outside of his life as an actor, he’s an accomplished race driver.
This makes him a fitting choice for TAG Heuer,
and he serves as the face of the Carrera Caliber 18-87 and Monaco Gulf collections.
The TAG Heuer Carrera Caliber 18-87 series consists of versatile timepieces that rely
on the precise in-house 18-87 movement. Introduced in 2010,
they bear retro and racing-inspired design cues reminiscent of vintage Carrera watches.
Meanwhile, the Monaco Gulf line shows the collaboration between two legendary brands – TAG
Heuer and Gulf Oil. Bearing a powder blue and bright orange colorway, this collection maintains
the Monaco's design DNA and commemorates the 50th anniversary of the iconic Gulf racing stripes.
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Chris Hemsworth, who is widely recognized for his role as
Thor in the Marvel Cinematic Universe, served as a TAG Heuer brand ambassador
from 2015 to 2020. He was the face behind the Carrera, Connected, and Autavia Isograph lines.
He was often spotted with the Carrera Heuer 1, whose bold aesthetic reinforces
the brand’s avant-garde positioning. With its generous size, skeleton dial,
and superbly executed modular design, this watch is very fitting for Chris’ outstanding presence.
Moreover, the actor wears a TAG Heuer Autavia Isograph,
which was designed with both the motorsports and aviation industry in mind.
The simple three-hand design, the rugged bronze or steel construction, and the hairspring-equipped
Caliber 5 movement that runs inside, make it perfect for his adventurous lifestyle.
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TAG Heuer also makes exceptional watches for women, equipped with refined elegance and
incredible performance. Representing the brand’s women’s collection is their newest ambassador,
Naomi Osaka – the first Asian tennis player to hold the #1 ranking in singles.
Naomi wears the TAG Heuer Aquaracer,
which offers more wrist presence than traditional watches made for the ladies.
This watch fits her unique off-court style and dynamic mindset with its innovative qualities – an
orange central seconds hand, automatic movement with a frequency of 28,000 vibrations per hour,
and 300-meter water resistance.
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Passionate and fearless, TAG Heuer’s brand ambassadors are true stewards of the brand.
Which watch was your favorite? Tell us in the comments section.
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