hey everybody mike here it's the mike show and i've got cookie the dog there's cookie the dog
she's gonna be in my lap here look at that cookie dog there's yours
yep cookie mike and cookie show what is up what's going on um in case you're tuning in and going
what the hey uh
martha is coming back oh martha's back um we're doing uh martha's doing the news in tampa she's
going to be live on the news for about lunch air lunch time uh for wfla it's a nbc affiliate
so that's what's going on oh people are coming back oh uh and let's see
we got chaos here today okay so hey what we're talking about today is what is the creator economy
this is going to be a kind of a series i'm going to do when i pop in here when martha's not able
to do live so we're gonna do a bunch of videos about the crater economy have you heard of that
i see you guys popping in here martha's back yeah martha's back mark martha is not in tampa okay
your wallet huh hi hi she's gonna go do the news all right you're getting it live here
random chaos okay i see everyone hey carrie
hey erica morning mike and cookie morning cindy um if we have time at the end we'll go ahead and
pop you back up on the screen and we'll talk all right okay and uh if this is your first time here
hey if you subscribe comment and share the video on social media by tagging martha's
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chance to win stuff from our swag shop that's right so make sure you're doing that all right
so hey let's get into the meat and potatoes here what is the creator economy well the creator
economy is a powerhouse it's a really exciting time to be involved with this
many of you may know what it is but just in case you don't uh i don't mean to
insult your intelligence let's go over how the interwebs uh define the creator economy okay so
what is the creator economy this is what the internet says a software facilitated economy
that allows content creators to earn revenue from their creations keyword keywords earn revenue from
their creations making sure i spelled everything right here uh the creator economy exists primarily
on the internet through various social media platforms and apps okay so that's why the internet
describes uh the creator economy i don't really like that that description so we're gonna go
straight to kind of like the father of the creator economy the guy's name is gary vaynerchuk or gary
vee he's commonly uh referred to as if you've never uh checked him out before i definitely
i definitely recommend that you do he's a real cool guy he's got a lot of great marketing
knowledge um and he's kind of like the creator sort of like the founder or the
let's say the discoverer of the creator economy he kind of penned uh the first stuff about it so
he describes it as the massive influx and everyday digital creators using social social channels to
build online communities i really like that definition a lot better because it says it
talks about building online communities not just making revenue from your digital creations because
building online communities resonates with martha and us and our team because that's what we do we
build communities so i like garyvee's answer for what the creator economy is we're gonna take that
one that's why i put it up okay so just some examples of what the create or where you take
part in the creator economy youtube obviously because you know you can get ad revenue from your
videos or you can do like sponsorships in your videos or you can sell your stuff in your videos
instagram because you can make money through the secondary platforms like reels
and stories and whatnot twitch which uh probably some of you aren't familiar with twitch but that's
where people stream like their games there's other stuff that's done on there but that's
like the big game streaming platform and of course like big streamers they're able to
monetize their creations of them playing video games and whatnot and tic tac obviously kind of
the same uh sort of monetization for creators as instagram uh patreon is like uh i've never really
fooled around much with patreon patreon maybe some of you are familiar with it it's a lot of
youtubers do it to make like secondary income like they set up a patreon page where people can like
pay like a monthly fee to receive uh added things from certain youtubers
i've subscribed to some of them before i have some favorite youtubers that i i like
i send them like three bucks a month or whatever and they show me special videos and stuff but
that's essentially what patreon is um and then of course facebook because there's ways to you
know obviously monetize your creations like your videos and things of that sort on facebook okay
all right so no discussion of the creator economy is complete without telling you how big
the creator economy is okay so this is what we're sitting at right now and this is uh uh i believe
from wikipedia uh how big is the creator economy more than 50 million people think themselves as
amateurs okay so that's an interesting way to start out 50 million people that are in there
think that they're amateurs with two plus million considering themselves professional
creators this means they earn enough to consider it full-time work okay so there's only around two
million people in the world that believe they are full-time working in the creator economy okay so
that could be a undiscovered country for many of you okay so i just wanted to brush on that
just let you know this is uh when i pop on here with cookie when it's the mike and cookie show
we're going to be focusing on the creator economy the next video i'm going to have for you
which should probably be next week sometime it's going to be four reasons why the creator economy
is thriving i'm going to show you social proof of why the creator economy is growing
and people are doing great being full-time creators or part-time creators
and then even though martha is gone she just came back and left again though which was interesting
uh again she's gonna be on uh wfla in tampa for lunchtime she's gonna be live on the news
in tampa that's like the nbc affiliate in tampa i don't know what channel that is but if you're
watching from somewhere else other than tampa it probably doesn't matter what the channel is
uh but hey even though she's gone i would be doing a disservice if i didn't mention this we're still
having conversations about getting into martha's programs uh as you know martha myself our team
cookie herman nora the whole family all the pets we're on a mission to co-create one million
invincible families by 2026. you may ask what is an invincible family well that is a family
they can do what they want when they want how they want with who they want and they're not chained to
the desk of uh metaphorically chained to the desk of corporate america uh we want to see it in our
programs learning this stuff so you can set your family free if you are not in martha's programs
this is your chance to jump in uh message living the dream with martha on facebook message let's
do this cookie the dog rainbows and unicorns creator economy and let's get you set up in
one of the programs that makes sense for you okay so what are you guys saying let's see
good morning cookie mike and martha rock it martha yep martha's here she was here
good morning mike good morning andrea
ginger says hi martha martha showed up and then blasted out
garyvee is amazing and has tons of useful content yes he's been doing it for a very very long time
uh he's got like a guy that just follows him around and records him all the time
that he hired as an intern so yeah he's he's great uh amy love garyvee yes
i like gary's v's definition too yes cindy that's why i put it up
there because i thought the i thought the interwebs definition was stale
i thought it was stale let's be honest thank you mike and cookie thanks for watching michelle
carilyn says oh that's a big comment
it doesn't fit on the screen i have to like redo these ah oh there we go i did it okay
carrie lynn says thank you for covering this topic i have not heard the term before and today your
time with us has opened my mind to another perspective on what i can create hi cookie
wonderful carrie lynn that's exactly why i'm doing these videos
this is interesting information thank you for sharing i look forward to the rest of
the series yes then that rest of the series is going to be coming here sporadically when
martha is not able to do lives and it's me uh i'm gonna do like i said i'm gonna do one the next
video would be on four reasons why the economy the creator economy is thriving and then i'm
gonna do specific videos in those certain creator economy platforms so there's like a tic tac one
uh there's a really exciting one about an app called whatnot which i've kind of had a
crazy obsession with lately for the past month uh it's like an online auctioning site
it's kind of like a alternative to ebay and i just thought people um it started people
people auctioned funko pops you know the little vinyl figures that people are crazy about
and it's grown people auction off baseball cards comic books action figures which you know i love
and i think it has a really great spot in the creator economy because essentially just
about anyone can auction on there you have to pass some some things uh some checks and stuff
but i was thinking you know this could be great for our people
for this community because how many of you have like a kid or a husband
that has a bunch of collectibles that would do well auctioning them off you know essentially
for profit to a group of people because that's essentially what what not is so
we're going to be going over that that'll be a fun one to do
uh and amanda closes out the same i'm excited to hear more about the creator economy yes
i'm excited to share it with you but yeah that's my time today folks hope you're having a great end
of your week here uh let's say bye to cookie the dog cookie's gonna go hang out probably a chew on
her bone or take a nap or something but bye cookie all right god bless everyone thanks for being