- Hi, in this video,
I'll show you how to create segment
based on person's location.
(gentle music)
This technique that I'll show you
and how to build the segment is not 100% accurate.
People can move to different location
and not engage with your emails.
And that location will be inaccurate.
However,
it is 80% good,
so you should use that metric.
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And we have a template there, email template,
which you can send it to your friend
or somebody you know in e-commerce space.
And let's start.
So go to your Klaviyo account.
Click on Create Lists and Segments.
And create segment
and let's do location.
I live in here, so New York.
So let's do Properties about someone.
And there's few values.
I believe it's state,
state region,
city,
and also zip.
But remember, zipcode,
it will be based only if they purchased something
or started their checkout process and did not finish.
I would strongly recommend
to use something like the city for example.
And this is one set of properties that you can use,
but there's also geo-location.
I believe they use IP to define it.
So someone's approximate location.
So let's do someone's approximate location was in,
let's do, I don't know, 50 miles off
and let's do my zipcode is 10304.
This is my office.
And country is...
United States of America.
So let's do this one
and see how many people are in this segment.
So first, it's profile property and second is geo-location.
And this is the entire article.
So this is IP.
What I just showed you, the second option.
And this one,
profile is based of one-day opened but never purchased.
Profile makes his first purchase.
Profile opens.
We can read it more about understanding
when and how Klaviyo sets a profile location
if you want to go in deeper details.
But you see, there's nobody here.
Oh, because I put AND not OR,
so let's remove this one
and let's do update and see how many people.
It looks like already 1,259.
So this is how you create those kind of segments.
And you can create some kind of dynamic flows.
For example, if you have a location of your store,
let's say instead of Staten Island in New York,
and somebody joined your segment,
you say, hey, like, it's nice to see you in the area.
Like, we have a store.
Or maybe you don't want to be creepy, saying like,
hey, nice to see you in the area.
Just randomly send an email and say like,
hey, we have a store on Staten Island.
Would you like to visit us and so forth?
I hope it helps.
In case you have any additional questions,
please let me know.
(gentle upbeat music)