Hi everybody, welcome back to our channel. If you want to become a leading agency you need more
leads and if you're wondering how to get some more of them this video is exactly about that.
Before we jump in let me remind you to click subscribe if you want to learn
more about succeeding as an agency and making the best out of WordPress. Okay,
let's start with a definition. What are leads exactly? They are users who've already
interacted with your agency and left their contacts. Maybe they have made a small purchase,
maybe they have subscribed or maybe they have left something in exchange of an e-book for example.
There are two main ways to get a lead and let's discuss them all.
Landing pages. A landing page is where your visitors land
and you need to make sure it's a great one. And let's see what makes landing pages great.
Number one - clear and concise SEO-optimized copy that addresses your visitors problems with
a straightforward CTA repeated across the page. You need to answer three questions. Who are you?
What do you do? And why should visitors care? Also make sure to kiss - keep it simple,
stupid. Other useful abbreviations are HUG - help you grow and CARE - create
amazing user experience. You need to show your potential clients that you can help them grow
while showing them that they can have great user experience on your site. Then you're gonna need
to communicate our reputation with testimonials, big name clients, awards and years of experience.
Now I'm gonna give you a pro tip. When it comes to humans and illustrations humans seem to work
better so try to use this in your landing page design. Two final remarks. Always research
your competition and see what they're up to with their landing pages and when you're in
doubt just A/B test it as most of the time you will see that those results can surprise you.
Lead magnets. A lead magnet is just a fancy way to say a gift. What can you offer your site
visitors in exchange for their emails or other contacts. Maybe it can be an educational course,
maybe it can be a downloadable template, maybe a free trial or maybe discount or maybe an e-book
or a free subscription. Don't worry, if you get lost just remember to create a survey to find
out what your target audience wants. Okay now the most amazing landing page has been created
but no one has seen it yet. We need to drive traffic to the landing page
and here's how. Ads. Now the obvious answer is to start running ads on Google , Facebook, LinkedIn,
Instagram, Reddit or whatever social platform your target audience prefers. Another way to drive
traffic to the landing page is SEO and blogging. You can create high quality SEO-optimized content
for your site or guest blog and leave a link for the landing page. Shoot YouTube videos and create
podcasts cuz the popularity of these two mediums is growing. So you need to take advantage of
that. In fact, 54% of podcast listeners say that they are more likely to consider brands that they
hear advertised on podcasts and 90% of ads on YouTube drive a brand recall. Okay now that we
got our landing page we gotta think about how to nourish those leads and turn them into loyal
customers. There are three approaches to this. So the first one is engagement oriented strategy and
this means that you need to engage with your leads through relevant , credible and useful information
that fits their interest. So the second one is education oriented strategy and this means that
you need to introduce your client your benefits and tell them why you are the best choice.
And finally sales funnels. It's when you create a sales funnel and a buyer's journey by bringing
together your marketing and sales teams but this is a bit more complicated so I guess we will need
to discuss this in more detail in another video. You can also lure in leads through email marketing
and all you need to do is just like give them uh demos, constant reminders ,some coupons and
special offers and of course all this needs to be beautifully designed and well thought out.
Sadly 79% of marketing sales never convert and that's mainly because of a lack of nourishing.
So you can throw everything into it. You can try direct mail sales, calls, social media marketing
and blogs and online advertising. Get creative and never miss a lead. Your agency will thank
you for this. So that's it guys. Hope you liked our guide to agency leads and their conversion.
Make sure to like and smash that subscribe button and leave me a comment on the methods
you prefer. Take care and I'll see you in another video. This video is brought to you by
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