you can turn your designs from bland and bads into interesting and excellent with just a few
clicks and shuffles of your mouse the first thing i want to share is in relation to typography when
laying out your typography onto designs such as a brochure webpage post to flight and so on apply
the three sector rule now if you don't know what that is then don't worry let's quickly talk about
it now firstly here's a design that doesn't make use of the three sector rule the typography is
bland and the design is clearly lacking something so let's go ahead and change that right now
so here i have a main heading sector one then body text sector two and then a subtle
lower part of text sector 3. basically we're using hierarchy here but when you actively
think about it in three different sectors the design comes together nicely and easily the other
variation starts with a heading sector 1 then a subheading sector 2 and then a body text sector 3.
you'll be surprised at how much difference this can actually make visually speaking on your
designs next up something else in relation to text or typography often designers will
just lay out text over a background color or background image that's often fine but instead
try adding shapes behind the certain areas of your text such as rectangles or squares now you can use
solid color shapes ones with lower opacities or experiment with blend modes this makes the design
more interesting and can help with the emphasis or hierarchy it also can help the legibility of text
because sometimes the background image might hinder the reading experience of the viewer
now i might argue that this next tip could possibly be the most important one in today's
video apart from maybe tip number seven but this tip asks you to think about who will be seeing
your designs and where are they going to be seen now if you really think about the type of person
who you're designing for then you might actually totally change the way you look at your design
yourself also where is it going to be seen if the design is going to be shown on a billboard
on the side of a road then your approach would be very different to a design that's going to
be in a company brochure now why you might ask well people driving past a billboard will have
a couple of seconds at the very most to see your design and that's opposed to someone actively
looking through a brochure so think about who will see it and also the context of the design
one thing that people often overlook is the power of relevant imagery if you use some kind of
graphic image that is relevant to the message you want to convey the overall design and its message
will be a lot stronger for example if you're designing something for a healthy food product
then showing something like vibrant healthy vegetables a healthy person smiling or simply the
food product itself will really help your design resonate with the audience in a profound way
so try to use relevant imagery in combination with text and other design assets to propel your
design's effectiveness the next one is a classic hack that almost always improves the design
i'm sure a lot of people who watch today's video already use this one but i have to include into
today's video because it's such a powerful technique it's all about contrasting font
pairs now does that ring any bells so things like the use of serif and sans serif fonts
bold and thin lowercase and uppercase and so on you can make things appear visually
more professional by using contrasting typography and it can be a way to make use of hierarchy too
now before you even start designing how about deciding on a strong color palette think about
your audience who's going to be viewing it and what you want them to feel when you factor in
color psychology and you establish in your mind the color palette you're then more decisive about
the design as a whole often the color palette is a lot like the glue to a design that unites
everything together in a neat and professional way so yeah just try and decide on the color
palette before you actually design anything and tip or hack number seven that can really
improve your designs is another thing you can do before designing anything try and sketch out
your ideas first and i feel like less and less designers are doing this these days but it's
something that can help so much with your work it doesn't have to be with a pen or pencil on paper
it can be on a drawing tablet or something like that but if you sketch down your ideas
you will likely notice how easily your creativity flourishes there are obviously a lot of things
you can focus on when designing something but these are just some quick hacks to take
into consideration that can really improve your design's effectiveness most logo designers fail
to make a successful career because they don't understand the importance of the logo design
process if you want to consistently get your logo designs approved by clients then it's time you
take the logo design process seriously i recently dedicated countless hours crafting a 45-page logo
design guide that takes you on the journey step by step from start to finish on how to make a
perfect and effective logo design find out more at logodesignprocess.com now to learn more geeky
graphic design goodness click a video on screen and until next time design your future today peace
you