My name is Estelle Chemouny.
I am almost 32 years old,
and I have been living in Paris for four years.
I lived in London for 10 years.
I started as a saleswoman, a buyer, then a personal shopper.
And then, I arrived in Paris.
And as I didn't know what to do, I became an influencer.
And then, a year and a half ago, I opened my store
called Paradise Garage, which is a multi-brand boutique for men.
But it's mixed.
A lot of women shop there.
And I opened this store with my husband.
I moved into this apartment during the second lockdown.
We were looking for an apartment close to the store.
I wanted a view.
I didn't want it furnished.
I never had any furniture of my own.
I had nothing at all.
So, it took about a year to decorate everything.
I spent hours on the Bon Coin, Selency, lots of vintage stuff.
It became a passion, like clothes.
The first thing I bought was my carpet.
I am obsessed with animal prints.
And I kind of based the whole decoration of my apartment on this rug at first.
Here we have the table that I made.
Even though I love the color, I wanted a black table.
And thanks to Instagram,
I saw tutorials for making tile tables.
Here is the table.
I buy a lot of books on fashion
because the fashion that inspires me
is the fashion of the 70s and 80s.
Sometimes, even in my looks, the way I wear certain things,
I really look at little details: scarves,
hats that I found in old campaigns.
I have a book on Alexander McQueen where there is the mix of prints,
colors that I love.
And sometimes I want to recreate them in my interior or in my outfits.
Because it's touched me,
so I take pictures and I have an inspiration file in my iPhone,
with a lot of little things that I see.
I bought these, these were Lady Gaga's shoes.
And I think they're exceptional.
My first fashion memory is near my dad's house in the South:
there was an antique shop that I loved and that had top hats.
And I had thrown a tantrum to my mother to get a top hat.
And I refused to go to school without a top hat,
which I wore for two years.
I started looking at my mom's outfits.
She had a lot of cowboy boots,
so I developed a passion for cowboy boots, fur.
It was my mom's dressing room, my dad's dressing room.
When I was little, I was very shy, so I used clothes to express myself.
And I don't know, for me, clothes are part of me.
It's not about dressing up.
It's part of me.
It's my way of saying who I am.
My style is everything and anything.
I don't think too much, I don't have a style.
There is no brand that I prefer.
I like it, or I don't.
I wear everything, I don't really think if it fits or not.
If I like something, I wear it.
The mirrors, I wanted pieces that were unique
because it's true that lately, on Instagram and all the social networks,
there are trends in decorating, and everyone has the same interior.
And I didn't want that.
So, I started mixing resin,
foam, and pigments.
And at first it was messy. I almost wrecked my place.
And then one day, one came out great.
I made some for my store.
And then I showed them on Instagram.
Some people told me they wanted one, so, I made some to order.
And then I put out a little collection of 10 mirrors
that sold out in an hour.
So, it was very cool.
It's not something I want to do often
because frankly, it's a lot of work.
But it's nice to know there are people who have a piece of mine in their home.
So the César is a gift from a friend.
And I think it's crazy to have this at home because it's real.
It's very heavy.
It's like a little statue.
I like it.
I had the apartment that I liked, but there was no dressing room.
So I turned a toilet into a dressing room.
So there are the shoes I wear the most.
And here, it's the pieces that I wear every day.
So this is my favorite piece in my wardrobe.
Everyone thinks it's vintage Versace, but it's really nothing.
It's a jacket that I found at a flea market,
which I had to pay about 10 euros for.
And I am obsessed with men's waistcoats.
And I have these boots.
They're Chanel.
And I remember, when I saw them for the first time, it was on Style.com.
I was watching the fashion shows every day.
And I spotted these boots. And I asked my mom to buy them for me.
But I was 12, so she refused.
And for years, I looked for them.
I had alerts everywhere.
And during the lockdown,
I found them in a second-hand store in Switzerland.
And now they're mine.
So here we are in my favorite space,
which is the living room area,
with the little pumpkin I found on Le Bon Coin.
I bought it in gray and I wanted to change the color.
And this is one of the latest additions to my living room:
it's a little table I made last week
with my daughter-in-law.
When I started furnishing my apartment,
I knew absolutely nothing about design.
I knew nothing about art, and I discovered the Memphis movement,
which I loved.
At the time, people told me it was very ugly.
And today, everyone loves it.
I used to have a red chair that didn't go with my living room.
And I was desperate for a tiger or leopard print chair.
And then we came across this.
And it was a piece that had been made for a shooting, for Vogue,
in the 80s.
And the man told me that he had been trying to sell it for about 15 years
and that nobody wanted it.
I love it.
It's my favorite piece in my apartment for now, anyway.
Style, I think, is very personal.
It's just being comfortable in your clothes
and not wearing something that is trendy
just because you have to have it.
And today, because of social networks,
people don't assume their own style
because it's not trendy.
And sometimes in the street, I see girls or guys
who are not fashionable and who have great styles
just because it's what they like, and they are comfortable.
And that's what's beautiful.
I think style is about wearing what you like, being yourself.
In London, people are bold.
There are a lot of colors, prints.
People really dress the way they want.
In Paris, I found that people looked at me strangely in the street.
When I went shopping, I couldn't find anything.
So, I only bought vintage. And even then, it was still classic.
We said to ourselves: we know a lot of designers
who are not available in Paris, and we will bring them here.
We are in my store, Paradise Garage.
I opened this store a year and a half ago, in the middle of Covid.
And we left the place white
to really showcase the piece as a work of art.
Because for me, the designers that we show here, they are artists.
All the pieces I sell here, like this suit, are quite unisex
because I dress a lot in the men's department.
And here, it is a little bit my ideal dressing room.
And I'm very proud of this project because it's my childhood dream
to have a place of my own.
It warms my heart that people wear what I've chosen,
in my store.