In the video “Why These 3 Businesses Will BOOM In 2021” I talked about SMMAs, Social
Media Marketing Agencies.
I asked if you guys if you would like to know more about how they work and how you could
potentially make money with it, and your answer was overwhelming yes.
So, in today’s video, you’re going to learn what SMMA is, how it works, and how
you can make a lot of cash with it right now.
The good news is, most people already possess most of the skills that are necessary to deliver
this service.
All you need to do is change the packaging, learn some important information, and then
get started.
The goal of this video is to give you the tools to get into social media marketing,
even during the coronavirus pandemic.
In fact, you might even make more money during the pandemic with this strategy.
Intrigued?
Good, let’s get started.
What is S.M.M.
SMM stands for social media marketing.
It is also well-known as e-marketing and digital marketing.
It involves using social media platforms and websites to promote a product or service and
get people to buy it.
So, an SMMA (a social media marketing agency), is in the B2B (Business to Business) game
that works with B2Cs (Business to Consumers).
The difference between B2B and B2Cs is simple: • B2B stands for business to business.
This means that a business is going to interact financially with another business in exchange
for goods or services.
B2B usually refers to those businesses that supply materials and products that are going
to be sold by B2Cs.
• B2C stands for business to consumer.
Many people call them direct-to-consumer (DTC), but the meaning is the same.
These are businesses that interact with clients, and the term is often associated with businesses
that boomed thanks to the dot-com bubble of the late 1990s.
These are businesses like e-commerce and retail.
So, social media marketing agencies are the ones that promote services or goods of other
businesses.
Let’s make a quick example.
You are the owner of a business, and you want to sell some wireless headphones.
You design and get them manufactured in China, then you get them delivered to you and you
sell them through your website.
Now, your headphones aren’t just regular wireless headphones; they’re better for
two main reasons: 1.
The extremely long-lasting battery and fast charging time.
2.
Cost is lower than your competition.
But you have a problem.
You’re struggling to get people to know you.
No-one knows who you are, what you do, and why your headphones are the best on the market.
You need marketing, otherwise, you will never start selling.
So, you contact a social media marketing agency, called “the best social media marketing
agency”, and you ask them to promote your product.
You choose a package, you pay them $7500, and then they set up, create, and run advertising
for your products on Facebook, Instagram, and Google.
After the campaign is over, you start seeing results.
More and more orders are being placed for your product, your profits go up, and you
soon make a profit on your 75 hundred dollar-investment with the marketing agency.
See how this works?
SMMAs are paid a lot of money for their knowledge because they create a lot of value.
Marketing done properly will help businesses with good products sell more, always, which
is the reason why packages are high-kicked.
This means that the cost of SMM services for established agencies is higher than 5000 dollars.
They might even go as high as 20 thousand dollars for a single marketing campaign.
Now, social media marketers don’t do this just on Facebook, Instagram, Google, or YouTube.
There are many skills that this kind of agency may offer to a business in order to take care
of its online image.
For example, many might also offer a website, or even the creation of the Facebook page
itself, as well as copywriting services and much more.
How You Can Get Started With Social Media Marketing
Now, starting a whole agency isn’t easy, and takes a lot of time.
If you were to do that, other than a lot of legal obligations, you have to work very hard
for the next 4 to 9 months just to get started.
You’ve got to set up a strategy, a business plan, maybe even get a loan to afford a team
of writers, photographers, and more, and so on.
So, I’m not going to teach you how to start a whole agency, I’m going to tell you how
to get into social media marketing and make money with it.
With time you will also be able to start a whole agency, have a team, and potentially
make millions, but today I’m only going to describe to you the basics of getting started.
This is a high-income skill.
It means that it can potentially make you 10 thousand dollars a month or more, basically
a 6-figure income.
What You’re Going to Do So, if you’re solo, and not going to have
a team and all, how will you do all this?
Well, there are countless professionals, freelancers, and self-employed people that currently do
this.
The secret is to develop all the necessary skills to run a successful campaign but specialize
in a very specific field.
This way you’re going to have leverage over your competition, you’ll be able to work
with businesses and still overlook the whole campaign.
Many businesses will be willing to pay you higher rates if you hire other freelancers
for certain things that you aren’t 100% confident that you can deliver on.
For example, if you know how to create and run the campaign, but you aren’t a very
good copywriter, you could charge your client a higher price to hire a copywriter.
And that’s what many people do when they first get started when they can’t afford
a full-time team.
Step 1 - Develop The Necessary Skills Now, I know what you’re thinking.
“I know how to use Facebook; however, what should I learn to do some social media advertising?”.
Well, there are a bunch of things that you have to develop first before you can actually
start working with businesses and delivering results but don’t worry, we will cover this.
If you’re willing to work hard enough, you’ll easily get the first step done in a matter
of weeks or months.
It shouldn’t take you longer than three months to develop the skills that I’m about
to describe to you.
As I said a minute ago, it’s a great idea to develop one very specialized skill that
you are going to leverage to make your first money.
Then you can reinvest that money in your education or a team and start a whole agency, eventually
making more than six figures.
That’s how many successful marketing companies get started, and it still works today.
Running Ads You should probably choose the main platform
to promote businesses on.
That could be YouTube, Facebook, Instagram, Linkedin, and even Tik Tok.
I’ve seen some companies get paid for advertising on Tik Tok, and the platform is actually pretty
good for some particular marketing strategies like, obviously, influencer marketing.
But running ads doesn’t just involve the marketing strategy itself, but also all the
know-how of setting up the campaign.
For example, you should probably know about add-ons like Facebook Pixel, how to target
an audience, and so on.
Closing You will need to actually find and close clients.
You can do this on freelance websites to get your feet wet, but there is a limit.
Usually, businesses that are looking for services on freelance websites have a lower budget.
This means that you won’t be able to charge the real value of your services and you won’t
reach your real potential.
Knowing how to close will also help you charge more and more for your services and negotiate
the prices of your packages.
The goal here is to learn how to sell, and I’ll talk more on that in a minute.
Web Design & Design In General This is a skill that most social media marketers
lack, so you might gain some competitive edge with this one.
Knowing how to design or simply having a good eye for design will help you provide good
results and versatile services.
The thing is, when hiring a social media marketer, businesses often don’t really know what
they need, they just know what they want.
Maybe they don’t know that a Facebook page isn’t enough, they also need a website,
and that’s when you can make an offer in order to bump up the price and offer more
value.
You don’t necessarily need to know everything about design, but a good understanding of
it will help you make the project run smoother when you collaborate with freelancers and
actual full-time designers.
Copywriting Copywriting is basically, closing in print.
It’s just like selling, but instead of selling over the phone, you sell with written content,
like emails, sales pages, and, obviously, social media content.
All ads must be written by a capable copywriter, especially if you want to ensure results,
and understanding the basics is very important.
We’ve actually done a video on copywriting, I’m going to leave a link to that in the
description down below for you so check it out if you’re interested.
Step 2 - Look For Clients & Accept Your Market Value
Now it’s time for you to look for your first clients.
There are many ways you can go about this, but it’s probably a lot easier to get started
with offering to the market only that specific skill that you’ve developed, for example,
copywriting.
You can use websites like Upwork and Fiverr to find clients.
This is very useful if you don’t have a lot of experience because you’ll get client
feedback, knowledge, and a nice portfolio.
After you deliver on your first copywriting projects, now you can scale and offer social
media marketing services as a professional.
To find clients you can keep using freelancing websites, but it will probably be harder to
really make a high-income there.
So, ideally, you’ll have to move out and use an outreach strategy to find some clients.
There are many strategies that you could use.
For example, you might do cold calling or social media outreach.
You could even set up a social media page for yourself and run ads to find clients.
This will also provide more credibility.
You have to be honest with people, don’t tell them that you have years of experience
if you don’t, people can see through that.
Also, don’t expect to charge people a lot of money for your services right away.
Before you can ask for thousands of dollars and long-term commitments, you need a track
record, case studies, and proof that you are likely to succeed.
Step 3 - Build A Scalable Business & Beat The Trend
With the coronavirus pandemic, I’ve seen a lot of social media marketing agencies come
and go, on a daily basis.
I have done business with some of them, and my conclusion is that most only did it because
it was a trend.
The reason is simple: people stayed at home and a lot of businesses needed to build an
online presence, and that’s when those agencies popped out of nowhere.
Now the trend is fading out, but the need for a strong online presence is still there!
So, this means that there still is A HUGE need in the market that you could solve if
you specialize enough.
Building a scalable business is easy if you’re doing it all online.
There are a lot fewer costs to deal with (like rent, employees, commuting, taxes), and you
have more flexibility.
Now, if you’re serious about this, you need to watch these two videos:
“How to sell anything to anyone”: this will boost your closing skills and will help
you get some clients.
And also watch this: “Why these 3 businesses will boom in 2021”, you’ll find some good
alternatives to SMM and some deeper explanation on why this works.
Well, thank you guys so much for watching, if you liked the video give it a thumbs-up,
and subscribe if you are new to the channel.
With that said, have a great day, and I’ll see you in the next one.