what's the best way if you want to build
your followers
what do you think let's talk about
instagram first what's the best way to
build your followers
is it through that those giveaways
they're doing now those swaps that you
see where you know just if you follow
these 99 people and win a prize do you
what do you think of that whole business
so i i think it's a terrible thing to do
and here's why the way these algorithms
work is
based on engagement more than anything
else so what percent
of your audience your followers engage
with you
so i'm not talking about see when you do
that giveaway
you'll get a ton of follows and those
people will even get engaged on your
first few photos
but after a week or two or a month
what's gonna happen
those people are barely going to engage
in your content
so then instagram will look at it as
being like huh you've got 100 000
followers now you went from 1 000 to 100
000 but on average you're only getting
200 or 300 likes per photo
they're going to be like something's
wrong here no one cares for your content
that's the signal that it sends them so
then what they do is they say there's
nothing wrong with the followers there's
something wrong with your content
so now when you create some amazing
piece of content whether it's a video an
image or story they're like we're barely
going to show it to people because no
one cares to engage with you
so it actually hurts you in the long run
the best way to grow is to get the right
type of followers you don't need the
most amount of followers you need the
most engaged followers
because then that causes your content to
spread virally within their social
network
which then creates a snowball effect and
gets you to have more and more followers
so the best way on instagram to do this
is you go live
and not just live but think of this
podcast you and i are recording right
now okay
we're live we can see each other on
camera why not go live on instagram
have the same thing where we're talking
to each other
because what happens is my followers
will get to know you your followers will
get to know me
instagram and all these social networks
push that really hard because they're
trying to compete with live tv and take
their market share
and you'll notice that your follower
accounts go up and it's with the right
people they get to know you
you've warmed them up you've built that
rapport they're going to engage in the
future
and they're going to convert when you
sell them stuff makes sense
what would you is there some sort of
formula like that you would think that
okay so if you have a million
followers how many views
should a a post get if you do let's say
a million files you post a video what
would be a good
a short like 30 second or 40 second
video how many
people should it view it for it to be uh
you know should like that you know
it's before you know for it to be
considered success what would be
considered good engagement
so if you're just talking about a video
and you're getting like the views on the
video
anywhere around five percent is good
sometimes you'll be at three percent
four percent sometimes you get ten
percent
so let me give you an example i'm sorry
i got i posted a video
i have a million and 1.3 million
followers right
and i posted a video and got 500 000
views
that's right that's great that would be
considered an amazing
post right yes and it was a video of my
girlfriend
and i i don't post much of that i don't
post that much of that stuff it was one
cute little video of like 15 seconds
long i was just laughing over some
stupid
thing with butterflies on my i was
having a temp potential because they
didn't think my people didn't take my
garbage out
and i'm flipping out because like the
garbage men didn't take my garbage out i
haven't got a meltdown
and she starts filming me having a
meltdown and we start laughing everybody
knows how stupid it was
20 seconds long it got 500 000 views
right
so that would be considered a massively
successful post with a million
1.3 million followers right correct yes
what about then i post another thing
like a a quick business clip 150
000 views that's my average by 150. so
that's considered good about 14
15 of my base that's very good and you
have a very loyal audience
people aren't gonna have that if they
get five percent they should be happy
so far is it so what's the question is
what's the number is it five percent and
above is considered really good
yes anything about five really and how
about on a picture like a regular post
like without a video just a post so post
if you can get three percent to like
your posts you're doing pretty decent
okay and do you build it's like a gun
and you'll find that some posts like i
experience the same thing that you do if
i post something personal because i
don't really post personal stuff
right it goes through the roof and i can
get like 10
20 of the people just liking the image
moment about something
i know you like what the hell this is
more valuable right
i'm like who cares if my baby's touching
the sand you know for the first time
like
granted me as a parent of course i love
it but i'm like i don't understand why
you the viewer wants to see this