How do you differentiate your channel from all the other channels in your niche? What
set your channel apart from all the other channels? I'm going to show you eight ways
to stand out and get seen on YouTube in 2020. You'll learn how to target the right audience
so you won't waste time creating videos of people who aren't interested in. You'll learn
how to differentiate your channel from your competitors. You'll learn how to reduce your
competition so it'll be easier to rank your videos on YouTube. You'll learn how to leverage
other platforms besides YouTube to reach a wider audience. You'll learn how to collaborate
with other channels in your niche so your content gets seen by different audiences.
You'll learn how to look for traffic patterns on your channel so you can double down on
what's currently working. You'll learn how to use paid ads so you can quickly get in
front of a different audience. Click the link in the description below this video to get
my secret formula for getting your video to rank and convert viewers into subscribers.
Hi my name is Herman Drost. If you want to grow your audience on YouTube and generate
traffic leads and sales on autopilot hit the subscribe button and click the bell notification
icon so you're notified every time I upload new content.
Number one, know your target audience. If you don't know your audience you'll have no
audience. Think about your ideal subscriber, what are their problems? What are their struggles?
What value can you provide to them? What are some of their most frequently asked questions?
Instead of giving a general answer like all people on the Internet try to drill down several
levels to get more details. The more you know about your ideal subscriber the easier it
is to create the right content for them. You might get comments like, "I was just thinking
of that, you read my mind." I asked the members of my Facebook group, what's the main factor
that makes you watch content from my channel instead of my competitors? Chris Shouse says,
"The wide variety of topics under different angles you take on topics. I can usually find
what I need to know from you so why go anywhere else? It's especially easy now you're putting
in a year it was published." Clearly Seen says, "I like your videos because you give
honest advice on how to get your YouTube channel to grow. Giving all the real working methods
away for free." Bastiaan Bakker says, "For a few reasons, but mainly the way you explain
things so everybody can understand and follow up step by step. Also voice is important for
me." Sofia says, "I know you care." When you create your video imagine you're having a
conversation with your ideal subscriber. Number two, create a unique selling proposition
or what's commonly called a USP. What makes your channel different from your competitors
channels? Here are some well-known examples of unique value propositions. Uber has a tagline,
get there the day belongs to you. Slack is where work happens. MailChimp, build your
brand sell your stuff. Netflix, see what's next, watch anywhere, cancel anytime. Dollar
Shave Club has what you need to look, feel and smell your best. Here's some examples
of unique value propositions from members on my Facebook group. GORD Isman, learn, apply,
transform. Baker, feeling productions, travel Channel, best places to travel. House of Hacks,
projects, how-tos reviews. Lisa Capen Quilts, one stitch at a time. Drost video, grow your
audience with video. Let me know in the comments below what the USP or tagline is for your
own channel. Number three, visual branding. Your visual
branding elements help your channel stand out from your competitors. Your channel banner
is the first thing people see when they arrive on your channel homepage. Make sure it clearly
identifies the content on your channel. Try to summarize the content of your channel in
a tagline. Add a channel trailer that outlines the benefits of subscribing to your channel.
Write a description on your about page that tells viewers what to expect by watching your
content. Emphasize the benefits but telling them what's in it for them. If you are your
own target market then ask yourself what's in it for me. Add a subscribe watermark to
the bottom right of all the videos on your channel so it'll be easier for your viewers
to subscribe while watching your videos. Design unique thumbnails that when they click, make
sure the design stands out from your competitors' channels so viewers can identify the thumbnail
belongs to your channel. Add sections to your channel homepage containing playlists so viewers
can take a deeper dive into your content when they visit your homepage. Choose unique channel
name that is different from your competitors. After you've done that get a custom URL that
synchronizes with all your social media sites. Number four, reduce the competition. If you're
in a crowded niche it'll be much harder to rank your videos on the first page of YouTube.
If you want to stop wasting time creating videos that don't rank on YouTube look for
less competitive keywords. Click the link in the description to watch my video on how
to find less competitive keywords. When optimizing your videos for the search engines and for
viewers make sure you create a compelling video title and attractive thumbnails. Click
the link in description to get my secret formula for getting your video to rank and convert
viewers into subscribers. Number five, repurpose your video content.
Instead of relying on traffic from YouTube leverage other social media platforms. These
include Twitter, Instagram, Facebook, LinkedIn and others. It exposes your content to other
communities online. Build your own website or blog so you can post your content and embed
your video there. This will help content to be discovered in Google search which is a
largest search engine. You can also create your own community like a Facebook group.
If you're not currently a member of my Facebook group tube video boot camp, click the link
in description below this video. You'll be able to get your questions answered and interact
with like-minded people. Go live on YouTube, going live on YouTube enables you to interact
personally with subscribers and viewers in real time. It enables you to share content
that you wouldn't normally share in regular videos. Create a podcast by downloading the
audio file from your YouTube video. You can then upload it to iTunes and other podcast
sharing sites to expose your content to a different audience. Click the link below for
10 ways to repurpose your video content. Number six, collaborate with other people
in your niche. Great benefit of collaborating with other people in your niche is that you
expose your content to their audience and their content to your audience. When you approach
other creators in your niche about doing a collaboration make sure you offer value. Don't
just say I want to collaborate with you and don't offer any benefits for the collaboration.
Number seven, look for patterns in YouTube analytics. Log in to YouTube studio and identify
the top 10 videos that are bringing the most traffic to your channel. Drill down into the
traffic sources for each video so you know where the traffic is coming from. Identify
the reasons why that specific video got a lot of traffic. Does it have a high click-through
rate? High audience retention? High average view duration? High average percentage viewed?
Was a short video or a long video? Look at the type of videos that got the most traffic
in the last 28 days or 90 days. Once you identified similar patterns create more of those types
of videos. Number eight, create a video ads campaign.
Paid video ads is a great way to steal some of the traffic from your competitors and quickly
build your own email list. You simply set up a video ads campaign inside Google Ad words
and target the video URLs of your competitors, but if you're watching one of your competitors
videos your video ad will play before their video as long as their channel is monetized.
That's pretty cool, you have to try that. Click the link below if you want to learn
how to master video ads on Google. Let me ask you a question what makes your
channel stand out from your competitors? Push your answer in the comment below. I'd love
to read them and I'm sure others would too. If you want to get my secret formula for getting
your video to rank on YouTube and convert more viewers into subscribers watch the next
video. You'll learn how to create compelling titles that will rank your videos and attract
more traffic. Thanks for watching and we'll see you in the next video.