Do you wanna know what's better
than being on page one of Google?
And no, it's not being ranked number one on Google.
There's actually something better than that.
Hey, everyone, I'm Neil Patel,
and today, I'm gonna share with you
how to own the first page of Google.
That's right, not just ranking number one,
but owning the first page.
(soft music)
Before we get started, just make sure you
subscribe to this channel, because I'm gonna
be having more marketing videos like this
that'll help you out, so then that way
when I release the next one, you'll get notified.
Now, before we get started, I have a question for you.
How many of you rank on page one of Google?
If you rank on page one of Google for something
other than your brand name,
leave a comment with yes.
If you don't, leave a comment with no.
And today, what I'm gonna share with you,
isn't gonna teach you just how to rank on page one,
or even number one, I'm gonna teach you
how to own the first page.
The first tip I have for you, is to interlink your content.
So, let's say you're trying to rank
for a term like SEO, or online marketing.
If you have a article that's super in depth
about that topic, you can create other offshoots.
For example, I have a lot of topics on online marketing,
one of 'em is Online Marketing Made Simple,
A Step-By-Step Guide.
I also have other articles that break down
online marketing tools.
So, what I can do, is crosslink those articles together.
By doing that, it'll increase my chance
that both of those pages can rank on page one
for the term online marketing.
In addition to that, you wanna have multiple pages
that cover the same topic.
I just gave you an example, right?
One can be on online marketing beginner's guide,
another one can be online marketing tools,
another one could be how to get started
with online marketing, another one could be
the advanced guide to online marketing, you get the point.
But by having multiple pages, not just two,
but having five, or six, or seven,
it's gonna increase your chances
that you can rank on page one
with more than just one listing.
The third tip I have for you
is to not duplicate your content.
A lot of people when they're trying to rank
for a term like online marketing,
they'll take the same content and regurgitate it
throughout their whole site.
If you do that, Google's not gonna wanna rank
duplicate content from your own site multiple times,
that would create a terrible user experience.
If you do that you're not gonna do well,
so don't duplicate your own content.
Write fresh, unique stuff that you already
haven't written about.
The fourth tip I have for you is to build links.
If you build links to your site,
you're gonna rank higher, you know that,
but you also wanna build links to every version of your post
that you're trying to dominate page one for.
So using Ahrefs, they have a feature called link intersect.
You can put in your URL, as well as other competitor URLs,
and it'll show you who links to your competitors,
but not linking to you.
The beautiful part about this feature is,
if someone links for three, or four,
or five of your competitors, but not you,
there's a good chance you could potentially convince them
to also link to you, because you know they're open
to linking to other sites within your space.
So, using the link intersect tool,
you can see who's linked to other online marketing articles,
or other online marketing sites.
You see that, then from there,
what you'll wanna do, is hit up those sites,
and asked them, hey, you got a detailed post
that you cover A, B, and C, that your competition may not,
ask 'em to link to you as well.
And don't just do that for your main post on that subject,
but also do it in regards to your secondary and third pages
that are also around that same topic.
The fifth tip I have for you, is promote your articles
on the social web.
From Facebook, to Twitter, to Linkedin,
you've heard this before,
you wanna promote your main articles,
as well as your subarticles that are also around that topic.
But what most people don't tell you
when it comes to social promotions is, and you know this,
you share a article on Twitter or Facebook,
most of your fans or friends aren't gonna see it,
so you don't wanna just share it once,
you wanna share it four or five times
over the next six months.
By doing this, you're gonna continually
get more eyeballs, more shares,
indirectly, some of those people may link
to the article, leave a comment,
this will help with engagement,
better user metrics, and that should help
with overall rankings in the long run.
And the last tip I have you for you is,
no one likes outdated content.
You publish content, it gets outdated over time,
it's natural, even if you write about tools and tips.
For example, if I wrote about Vine,
which is a company that Twitter bought,
it's outdated, it doesn't exist anymore.
Twitter shut up down.
I would have to update that content,
talk about a different tool out there, maybe Instagram.
The point I'm trying to make is,
whatever you write on, it's going to get outdated,
and that's okay, that's natural,
but once a year, consider updating
your main pieces of content,
'cause that'll help 'em all rank higher.
So, that's it, you follow those tips,
and you're much more likely to not just rank
number one on Google, but take over
the first page with multiple listings.
And if you wanna go to the extreme,
take all these tactics, and do this with multiple sites.
By doing that, you're gonna even increase your chances
of dominating the first page.
Thank you for watching.
If you liked this video, make sure you like it, comment,
share it, and if you're struggling
with online marketing, you just want me
to help increase your traffic for you,
check out Neil Patel Digital.
Thank you for watching.