hey friends, Dave here with transfer express, and today, I am very excited to share
the brand new 2022 marketing kit with you! now, if you're hip to transfer express
you know how much promotional power this kit brings to any business using a heat press but
if you don't already know about our marketing kit well buckle up this t-shirt business in a box
is packed full of so much more than just custom screen printed samples this might be
exactly what you are looking for to help take your business to the next level now updated
with brand new goodies for 2022 let's pop this kit open and check out what's inside
if you are new to transfer express we are the world's largest supplier of screen printed and
digital heat transfers heat presses designs apparel and advice to help grow your t-shirt
business if you haven't already subscribe we are kicking out new videos like this one
on our youtube channel every single week along with some very exciting new transfers and upgrades
releasing in 2022 we've completely overhauled the marketing kit to be the perfect kickstart
to any business using a heat press at home or in their shop i'm saying regardless of the size
or scope of your business from at home crafters to bustling print and embroidery shops this kit has
the tools to help you easily offer customization and custom printed apparel to your customers
it shows off your capabilities and equips you with the tools needed to be a pro so enough talking
about it let me show you what's inside this box right off the bat let's chat about the ideabook
now here at transfer express we're very proud of our easyview online designer it is a full featured
super powerful online design tool that makes customization super quick and easy for any kind
of t-shirt graphics did i mention it's absolutely free and no graphic design skills are needed
you could create and order transfers in just a few clicks which really streamlines the entire
process so much with our marketing kit this binder version is customized with your own business name
so you have the entire artwork catalog at your fingertips to show your customers as if it was
your own there's no transfer express branding at all in here just capabilities and artwork
now you've actually got two of these here in the kit one in full color with the removable
pages in the binder customized to you but then you also have a black and white version
that you could lend to your customers to browse artwork for projects on their own time
on the side you'll notice that each section is color coded for different categories sports
occasions events schools etc and all of the artwork in here has a code that corresponds
back to easy view online designer so you could quickly pull up the exact artwork and with just
a couple clicks change the name or swap any of the clip art out and bam then there you have it
a t-shirt graphic ready to order next up in the box is the color selector swatch book
now this is a 20 value just by itself and it takes 102 real screens to print every
single one of these ink colors now this is a super powerful tool because this is
every single ink color actually printed through a screen and then pressed onto this pellon fabric so
you have an accurate representation of how those inks are going to look like in real life and even
included in the backside are the glitter neons and pearl prints as well vince what are you doing
tan the color selector tool at its finest next up in the box we have a
sample t-shirt along with a goof-proof screen printed transfer that you could get printing
right out of the gate now if you've never used screen printed transfers before this goof proof
is the easiest place to start it actually has application instructions right here on the sticker
so get that heat press set to 365 degrees for four seconds press and a medium to firm pressure
we're going to press this one in just a minute so i'll set it aside also included in the kit you get
an awesome little sticker for your laptop your car your shop window or anywhere else that you want to
put it it says i print custom apparel and yes you do now the next item immediately subsidizes
the cost of this entire marketing kit and that's a 10 off product credit but it's a great way to
drop down the cost of this box because you know you're getting ten dollars back now the next item
is some actual screen printed transfer samples of our numbers in both the champ two color style
and the champ 1 color style you have a sample of the express names which are just super affordable
names that you could get and a few different customizable fonts just an awesome value add
if you're doing any custom names say on the back of jerseys or up sleeves or even if you're doing
those sponsor t-ball shirts where it just says the sponsor across the front those express names
are way that you could get those names for as low as a buck 80 per transfer it's super affordable
the next item we'll pull out is two posters that you could put around your heat press or in your
shop letting people know of your capabilities of course with custom printing apparel there shows
some stock ink colors that you could use along with the numbers and a whole bunch of other stuff
on these huge 18 by 24 inch posters of course included is also the 2022 updated price guide
so this has quick glance pricing charts for all of the different configurations of our screen printed
and digital transfers you'll also see here on the ultra color side we do have the pricing
for the brand new ultra color max dtf transfers that will be available through transfer express
in 2022 of course on the back you have all of your stock number pricing and your express names the
metallic foil if you are doing the foil print and need that two-step foil application the adhesive
would be priced like a goof proof transfer in one color and the packs of foil that you could get for
that two-step application are listed right here as well when you're not near a computer this is
a perfect chart for your reference to get your profit margin set perfectly now the main course
of this marketing kit of course are the huge pack of custom screen printed transfers now included
in this pack is every single transfer type that we have available here at transfer express and
you'll see the little guide in here has all of the transfers listed with the exact artwork that's on
them so you could see what transfer type it is of course following the application instructions you
now have an entire storefront of display transfers that are going to show off your capabilities on
different fabrics or with different color counts so your customers could touch and feel the quality
or the soft hand or even the durability of the print and you could sell your printing so much
easier the last item in the box of course is a full gang sheet of our ultra color soft
transfers now i mentioned gang sheets earlier and that's exactly what this is it's the grouping of
multiple it could be the same artwork or different artwork all on one sheet now with ultra color we
are able to do tons of different artwork in tons of different colors because there are
no color restrictions on this full color digital transfer all right now here is our t-shirt with
the sticker on it we have our heat press set up to 365 degrees for four seconds now if you don't
have a hotronix press like we have in the studio here with us today we recommend that you bump the
temperature on your heat press by at least 10 degrees to ensure that you're getting that nice
even heat and steady heat across the entire platen surface now we'll go ahead and open this up out of
the pack and you'll see that we have a t-shirt and a nice goof-proof screen printed transfer
now this is a nice hanes 100 cotton t-shirt that we'll be printing on here in just one second and
of course a nice little graphic that says i make custom t-shirts ask me how now that we're back at
our heat press right here we have it set exactly how the sticker and application instructions tell
us to 365 degrees for our temperature with a four second press so the first step to applying a goof
proof transfer is we're going to take our t-shirt and you could lay it right over the heat press
this way or depending on your press you could have it sit the right way so it's a little bit
easier to eyeball everything but one thing you want to make sure is that you don't have any
pads or pillows below the t-shirt and all of your collars and seams are off of the printing
area giving you a nice flat surface alternatively if you have a hotronix auto clam or another press
that's fully threadable you could go ahead and thread your t-shirt onto the heat press get it all
nice and aligned and center and again making sure that all seams and collars are off the printing
area so we'll go ahead and pre-press this garment just to remove that moisture it also gives you an
opportunity to check the pressure on your press so we know our pressure is a little high here so we
could go ahead and back the pressure off until we get into that medium to firm pressure range
once our garment is pre-pressed and we're free of those moistures we'll go ahead and take our
goof proof transfer and lay it face down onto the garment here now my general rule of thumb for most
sizes and especially on the large t-shirt here is you're going to want to be about three fingers
down from the collar is where the ink should start so we'll just roll this up and see that
the ink starts about an eighth of an inch away from the top of that so we'll be okay right here
once we're happy with the placement we'll go ahead and press this shirt for just those four seconds
now goof proof is a hot peel so as soon as the press opens peel the transfer paper away
immediately and there you have it you just screen printed a shirt with just your heat press as easy
as that now you have the quality of goof proof in your shop to show people how great this transfer
quality is you could get your own 2022 marketing kit now they are available at transferexpress.com
at this link right here or we're also going to have it linked in the description below
we want your brand to have the best year ever in 2022 and we want to be here to help with education
inspiration t-shirt business tips and so much more we are pushing out new videos like this one
every single week on the transfer express youtube channel so if you have not already
subscribed what are you waiting for just click the button and as always we're happy to help
in any way we can for the apparel decorating community if you need to reach us you can always
call us or email info transferexpress.com until next time i'm dave happy pressing