Most sales people start their conversations with prospects by
Pitching and by that I mean this [I'm] with xyz company and we are the best
We [are] the most experienced
We are the awesomest company in the world now obviously a little tongue-in-cheek there
But that's what pitching is. It's starting off the conversation in a way. That is totally focused on
Me the Salesperson and my company, but prospects don't care about you or your company
so they will immediately [tune] [out] you need to [have] an approach that is going to both set you apart from the competition and
set you up as the
Expert in a way that will ultimately engage the prospect in this video
I'm going to show you the single best way to start a conversation with any prospect check it out
Now I'm going to show you a very simple three-step approach
to starting a conversation with any prospect and the first part is all about
Showing that you know what's going on in their marketplace when a prospect
Thinks that you're going to provide them with some valuable information
They're immediately going to start to listen so start off that conversation with something. That sounds like this right now
I'm seeing a lot going on and your sector. That looks like the following now that simple
sentence is
All about showing them
value you're coming off as the expert because you see what's going on in their sector or their industry or
Amongst companies like them by doing that they're going to say hmM
Maybe [I] should listen to this person the next step is to list off three very common
Challenges that you both see going on in the marketplace
But also challenges that you solve now this may sound simple, but I find that a lot of times
Salespeople get this wrong, so I would start with you know right now
I'm seeing a lot of companies that are struggling with and then those three challenges again
It's showing that you know what's going on
And I'll give you some examples of the challenges that I might list off so mine might sound
Like a lot of companies right now that I see in the marketplace are
Losing sales to Low-cost competitors
Or they're frustrated with old sales approaches that just simply aren't working on Savvy Prospects or finally
They're just finding it more difficult than ever to set really good quality sales meetings
So you can see what I did there [is] I listed off three very simple challenges that are very likely to [be] relevant
to my
Prospect what are those challenges that your prospects are facing that you solve think about those write them out and start to incorporate
Them into your opening
and then lastly the third part is all about engaging the prospect with a
question and so a simple [way] to
Tie this off with a bow might sound like - any of those issues ring true to you by finishing off those three
challenges and
Then asking a question like - any of those issues ring true to you you are now
Encouraging them to engage with those challenges and what you're going to find is that the prospect is going to say yeah actually?
we are dealing with one of those challenges and once you have that now you can dig into that challenge and the
interaction is off to the races if you
Use this very very simple approach
you're going to accomplish a lot of [things] all at once your
Prospect is going to see you as an expert as someone who knows what's going on
- you're going to really engage them in a conversation
and
three you're ultimately going to
take that sales conversation down a very very powerful path, which is a
Conversation based around the challenges that your prospect is facing if you can accomplish those three key points then
You have just started a really really effective sales conversation. So there you have it
There is the single best way to start a conversation
With any prospect now. I want to hear from you
Have you ever used this approach or a similar approach before [if] so?
What was the result be sure to Share below in the comments?
And I will be sure to respond to every comment that [I] can get to and if you enjoyed this video
Then [I] have an incredible free ebook on
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until next week
you