In this clip we're going to talk about why hard work is not,
is not the key to success, but before we do whatever channel you are on,
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we're growing up, our parents always teach us, our uncles,
our aunts always teach us that it's important, that hard work is what it is,
right? That's going to help us succeed.
So the secret isn't hard work necessarily because if you think about it,
if I am cleaning trash, I work really, really hard.
That doesn't necessarily mean I'm going to be quote unquote successful, right?
Is that going to help me cover all the expenses I want or is that going to be
able to cover the lifestyle that I want?
Isn't going to be able to cover my family, not necessarily. Right?
So hard work then is not necessarily just the one thing that needs to happen.
So then what is the key to success?
I'll share a couple of stories here and hopefully you can,
you'll start to figure out what the keys to success and then I'll give you the
book at the very end. Um, just, uh, remind me if he stays at the very end,
you'll get the book for this too. Okay. So when I think about, you know,
the early days of when I, um, when I took over the company SQL, right?
That's the, the Ad Agency that I run, right? I,
so single grain was a failing company that that's how I was able to take over
it. And the very first place,
because you think the owners would have given it up to me if it was not a
failing company. No, wait, by the way, the owners, the previous owners,
they worked very hard to it. Well then if they worked very hard,
why did they have to hand off the company to myself? And then why was I able to,
to take over the company? Right? The, the previous owners,
like they've actually been on this channel to the podcast I do was Neil Patel.
He was actually one of their partners.
Sujin he's actually been on his podcast too, and we've talked about this.
We talked about the hard times of the hard things that we had to go through in
terms of trying to save the company. Right. You know, when I look at that,
it's like, okay, what did I have to do exactly to, to save the company? Well,
it wasn't just hard work. You know, at the end of the day it's, um, I,
I could have given up a year or we, we lost 15 of our employees. Um,
because I did not build rapport with people, right. I went in,
I started make all these sweeping changes, didn't build rapport with anybody,
shut down the office. I did all the things that I thought were right. Right.
And at the end of the day, it almost became, you know,
it went from bad to worse and it almost became fatal, uh, to the company now,
you know, okay, what happened there? And eventually I was able to,
to build it back up slowly was like, I made a series of mistakes,
made bad hires, like everything was, was on me. At the end of the day, um,
because I, I just wasn't aware of what was going on. But, um, you know,
when I think about it, okay, well what eventually led to success to,
to where it is now. You know, we're in the office of spirit,
single grain right now. You can tell it's a, you know, we made it out. Um,
you know, we made it out of the tough times. Okay.
So what was the variable there that allowed us to make it through the tough
times? Like, you know, we had one person, you know, basically, you know,
caused us to lose two employees, four clients. Um, you know,
we'll yell at the clients too during meetings. That's my fault.
At the end of the day, I shut down the office,
didn't build rapport with anybody when all the way down to one employee.
I even got to the situation where our outside accounting firm called us and,
and you know,
there's the people that we're helping and there's a bookkeeper and there's the
owners of the company saying, Hey, look,
I think it might be time to shut it down. And I just kept going. Right. Um,
and then you know, also I had another opportunity where, you know,
it was very high salary and I could have taken a full time job,
very high salary. It could have made it into the seven figures a year.
I didn't take it. So there's all these variables that happened during the,
I think this is over like a one and a half year period where I probably probably
should have just said, man, it's time to throw in the towel.
So that's the single greatest story.
Now another story is an example of this is when I think about my podcast growth
everywhere.
I've been doing that podcast for five years and after the first year I was only
getting nine downloads a day. And after the second year only 30 downloads a day,
I wasn't getting the traction that I needed.
I was spending six hours a week on it and I was trying to save Steven rain at
the same time. So after the first year I probably should have stopped.
And then after the second year I probably should have stopped.
And it wasn't like I was making any money on it, but you know what happened?
Like it, it just kept, you know, eventually it worked itself out. And,
and now that lead, that podcast gets about a hundred thousand dollars a month.
And then I do the marketing school podcast that's about a million downloads a
month. So my point here is this, you know,
when you think about these stories that I just shared with you,
what is the one thing that's in common there? It wasn't that I, yeah,
sure I worked really hard. Right? But a lot of people around the world,
they work really hard. It was because I kept going. That's the only reason,
like persistence separates kind of the people that are, you know,
really successful from the people that are kind of mediocre because the
persistent people, they just stay with a problem longer.
Einstein himself has even said that. It's not that he's super smart,
it's just that he sticks with problems longer.
So I've shared those stories with you and here's what you actually need to do
from a practical standpoint. If you think about the stories,
when I think about growth everywhere, right?
My first podcast I started doing now,
the reason I kept being persistent with it,
it was not because I was pursuing a goal where I wanted to get a certain amount
of, of, of listeners for my podcast every single month. My goal was learning,
right? And that's why I stayed persistent with it.
So focusing on the right goal initially,
that's going to be the key for you to stay persistent.
Because if you're focused on the wrong goal,
it is going to demotivate you at the end of the day.
And that's gonna stop you from becoming successful. So you,
that's how you stay persistent, um, in, in that respect.
Now the other thing is this, with single grain,
the only reason I decided to continue with it,
and there's four other partners as well. So there's five of us total.
The four other partners didn't see much, uh,
much that was going to happen with it, right? But, you know, thinking longterm,
my thinking was if I could save single grain aid,
that would virtually mean that I can save any business.
I wanted to save and I can pro, I could do,
give me a lot of comps to do a lot more. So I looked longterm like, man,
if I could make this happen,
I can make any business happen and it's going to make me that much stronger.
And even when I fail, there's going to be a lot of learnings, right?
So that was my mindset around it. So you've got to think about your mindset,
think about the longterm mindset around it. Um,
so that's going to help you be persistent to so focusing on the right goals and
then focusing on your mindset as well is going to help you be persistent.
Same thing with sales too. I've been rejected so many times.
It w whether you want to think about sales or maybe attracting that boyfriend or
girlfriend at the end of the day,
like you are going to get rejected so many times and you have to realize,
here's the third thing. You have to realize that you want to be persistent,
that it's a numbers game at the end of the day,
eventually you're going to be successful. Maybe you start a youtube channel,
it doesn't work. You start a blog, it doesn't work,
but maybe you start a podcast and maybe it does work.
And if you think about this is going to work for the longterm,
I'm going to try a couple of things and if I'm persistent with it,
I'm going to be able to achieve my longterm goal.
And you realize it's just a numbers game, you are going to be successful. Right?
I think while Disney got rejected,
got I think over 30 times or so for his whole concept around Disneyland or
Disney world. Um, and that's what happened. And same thing with marvel,
Marvel's actually on its last legs, um,
before they decided to do ironman the movie and that,
that catapult them catapulted them into completely different category. You know,
you think about your mindset, you think about the longterm, you think about,
you know,
if you're working on the right goal and that's going to help you get in the
mindset of, okay, it's okay to be persistent, right?
Because what you don't want to do is if you have no direction at all,
it's hard to keep the motivation not to keep driving away at it, right?
But if you wake up in the morning and then just like, man,
I know what I'm working on, I know what I'm going for,
you're going to have no problem at all. Right? Cause you think about my story,
like what single rain. That's why I decided to continue with it.
Growth everywhere. The podcast, two years, two years I should've given up.
But my goal is learning the whole time.
It wasn't necessarily getting a bunch of downloads, right?
So if you have the wrong goal initially,
just recalibrate it a little bit and that's going to keep you going for a little
longer. And that's the only reason I have two different podcasts now.
One's about a hundred thousand dollars a month if one's about a million. Right?
And um, even with this youtube channel as well, if you're watching on youtube,
like the first year, it was tough.
I think w w it was really hard getting up to like 1500 subscribers or so.
And even now, like we're, we're growing,
we're getting better and better over time, but it's like,
are we working on the right things? Are we doing the right things? Um,
and you know, if we are, it's easier to be persistent, but if, if we're not,
then it's gonna be hard to stick with it. And at the same time too, you gotta,
you gotta think about this. If you set your goals too high,
sometimes it might demotivate others that are helping you.
So maybe you got to think about bringing your goals down a little bit. Um,
and then that might make things a little more easier for everyone around you if
you do have people around you.
So the key here is persistence and the book that I recommend that you read
because you stayed until the end,
it is called think and grow rich by Napoleon Hill. And in the book,
there's a lot of stories that are shared within there, right?
And the point gets driven home over and over and over. And even to this day,
I think I read this book when I was about 23 years old. Even to this day,
I wake up in the morning and I rehearsed the same lines I got from that book
years and years and years ago. This is, we're talking 10 years ago now,
or maybe even 11 years ago now,
I still say the same lines to myself every single morning, and I haven't.
That's the one book where I haven't forgotten to do the same.
That's a habit that I picked up from that book.
So I recommend picking that book up, think and grow rich,
and it's not necessarily just becoming very rich in terms of money,
but also your mindset. How do you make your mindset rich, right?
Because if you can get yourself out of the mindset that you just have to work
hard and you think you'll be successful, if you flip it into,
if I just stay persistent working on the right things,
I am going to be successful no matter what. Right?
That's the number one key to becoming wealthy, to become a successful,
becoming rich. Whatever it is that you're, you're,
you're aiming for at the end of the day,
how you can make new habits stick and less than two minutes, let's go.
The very first thing you need to do is look into tiny habits.
You can Google tiny habits. It's from a Stanford professor.
So let's say I don't floss at all, right? Let's say hypothetically,
obviously I floss, but if you don't floss it all,
you're trying to establish this, this kind of cadence of flossing, right?
So what you need to do, think about every morning is flossing one tooth,
not like all of your teeth and floss. One new goal is to floss one.
If you're trying to get into a habit of running every morning,
your goal is to take one step in the morning.
Because if you think about having to run four or five, six miles or so,
it's too much. So when you focus on just one step, it makes life a lot easier.
Psychologically, it's a lot easier, right? Yeah. I can floss one tooth. Yeah,
I can take one step, right? So it's baby steps, right?
So tiny habits look into it. Spend a little more time and it'll help you.
Number two is getting the app way of life.
So there's a lot of habit apps on phones. I use it on ILS.
It's called way of life.
I can put all my habits in there and I can check off every single day,
all of the habits I hit. So my habits are flossing in the morning,
waking up by a certain time,
making sure that I train in the morning reading for a certain amount of time,
watching a Ted talk, right? It's all in there.
Make sure that you establish your habits in there. Use a tool like way of life.
There's a lot of free tools out there. Number three is a try.
Adding one habit every 30 days. If you tried to do too many things at once,
it's just the same thing as tiny habits, right?
If you tried to floss too many teeth, teeth, teeth, teeth at once,
you only get a, it's too daunting, right?
So you want to try adding one habit every 30 days,
testing it and then continue adding it to way of life.
Let me know in the comments what you plan to do to change or what you're working
on right now. Um, and you know, we'll go ahead and I'll respond to you as well.
Let us in the comments and don't forget to rate,
review and subscribe to this whatever platform you are on and helps us grow.
And don't forget to check out the next video as well,
and we'll see you tomorrow.