hey what's up guys so in this video
we're gonna address one of the biggest
things that i think needs to be
acknowledged when i do the weekly
well i guess bi-weekly redbubble shop
reviews i drop those videos every other
saturday
and one of the things that is rarely
being done
is using good pricing psychology in your
redbubble products so this video is
coming by request somebody was very
persistent in asking me to do a new
updated video
and you know what this is your reward i
saw your comments and
here's the video i promised so let's get
right into it
[Music]
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also while you're down there i wrote a
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and i have a print on demand facebook
group if you guys would like to join all
right let's get to redbubble
all right so here we are on redbubble
this is the product pricing
section of your dashboard make sure
you're logged into redbubble then go you
know in the top right navigation go to
dashboard and then on the left hand side
you'll see
artist tools and you can see product
pricing is the
one two three four sixth item down from
the top
now the reason we're doing an updated
video is because the base cost of some
of the products
tends to change over time i don't know
if you guys are aware but there's been
quite a bit of inflation
in um product prices and that applies
both to
you know the sellers and the customers
in this case because uh we're gonna
increase
our prices to offset some of the
inflation of the base cost of the
products and all that stuff but my
primary focus is also just to
really just use good pricing psychology
because we know that there's an increase
in conversion rate
when you do things like drop the left
digit by one
you know what i mean so that's like
saying we go from 20.00
for a t-shirt to 19.99 now what did we
actually do there
we subtracted a penny off of the price
but it took the 20
dropped it to 19 and um you know i've
shown this study before
but there was a study using a lot of
gumroad data if you guys are familiar
with gumroad.com massive website for
allowing people to sell things online
very easily so they've got a huge huge
data set
and um the pricing psychology article
that cited it said that there was
something like a two to three
to four percent increase in conversion
rate um something huge
i can i'll find the article i'll put a
link to it in the description actually
in case anybody wants to check that out
it's one of my favorite reads
for e-commerce all right now let's get
to the reason you guys are here
by the way if you just want to follow
along with my markup
percentages that's how redbubble does it
by the way it's a little bit tedious i'm
not really a big fan of how they do it
but they allow you to set a markup
percentage in this column over here on
the right hand side and you know what i
might even hide myself so that i don't
block
it from you guys there we go and
what you want to do is just insert all
of the pricing and then at the very
bottom down here
what you'll notice is you can check this
box that says apply these markups to all
my existing work
so it'll retroactively apply to
everything and that's my recommended
approach okay so it won't just be for
new stuff
all right let's go clothing section
t-shirts markup 20.55 percent
classic t-shirt 20.55 percent
tri-blend shirt 19 lightweight hoodie
20.5 fitted scoop t-shirt 19.05 percent
fitted v-neck 19.05 relaxed fit
19.05 graphic t-shirt 19.
chiffon chiffon chiffon ah man
everybody's going to clown me because
the last time i did this video i was
like i don't know how to pronounce this
i think it's jiffin
probably saying it wrong uh chiffon top
typhoon
19 sleeveless top 19 graphic t-shirt
dress
18.8 a-line dress 16.23
leggings 18.8 skirt
16.95 scarf 14.15
kids clothes clothes 19.15
lightweight sweatshirt 20.5
long shirt 19. premium scoop shirt
19. premium t-shirt 19.
kids pullover hoodie 23.3
toddler pullover hoodie 23.3 socks
30. active t-shirt 29.55
stickers 140 percent transparent sticker
94 glossy sticker 118
percent bring their bottom retail to 499
499 4.99
and i'm still selling stickers all day
so i would definitely uh make sure your
stickers are are up there
you could even go higher if you wanted
to iphone case
18.8 iphone wallet 8.6
case skin for samsung galaxy 18.77
ipad case skin 18.72
laptop skin 18.77 laptop sleeve
17.1 prints and cards
uh poster 20.8 art print
28.5 canvas print 23.73
framed print 11.36 artboard print
26.8 photographic print 19.3
metal print 20.08 greeting card
158.5 greeting cards should be at least
five bucks in my mind
so yeah big mark up there similar to
stickers canvas mounted
print 19.6 now you could even increase
that and go closer to 29.99 if you
wanted to i don't know how many of those
you sell i don't sell very many
my designs just aren't optimized for
that wood mounted print same thing
19.6 could go higher though home decor
throw pillow 29.75
floor pillow 18.8 duvet
21.28 mug 26.2
travel mug 18.85 or sorry 15.85
15.85 for travel mug tapestry 29.35
throw blanket 18.76 bathmat 18.75
shower curtain 22.91 clock
15.9 acrylic block 15.87
coasters 26.2 comforter
11.16 jigsaw puzzle 17.06
magnet 67
bags tote bag 18.7
zipper pouch 18.7 drawstring bag 18.77
cotton tote bag 15.9
stationery spiral notebook 14
hardcover journal 16.95
pin button 80.9
accessories apron 16.99
backpack 19.97 duffel bag
19.97 mask 19.97
now you may want to go higher on masks
it's completely up to you
um the problem is they're so there's
just flooded you know what i mean so i
thought it's
pretty like good pricing psychology just
keep it 999. you know what i mean if you
have one that goes viral
maybe increase the price of that one
specifically which you can do in the
product listing
small mask 19.97
water bottle 14.35 kids mask
15.2 fitted mask 19.9
dad hat 28 those are the new hats
baseball
cap 28. those are bringing the hat price
to 24.99
all right and that's it and then i would
recommend just checking that box apply
these markups to
all my existing work and then hit save
new default markups
and it will apply those pricing to all
of your existing catalog and all of your
future ones
so that's it for this video guys hope
you enjoyed it
before i go i just wanted to remind you
i wrote a full print on-demand course
walking you through how i make
six-figure print on-demand sales every
single year if you would like to join
you can find a link in the description
my full redbubble course which i've
received really positive reviews
is included as well as all future
content so it's not a bad investment
and that's it guys thank you so much for
watching please like and subscribe if
you're not already
and i'll see you soon
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you