so one of the biggest questions I get asked on this channel is how do I make
it as a logo designer and is the logo design industry too saturated so in
today's video I'm actually going to show you some tips on how to make it as a
logo designer and we're gonna explore if this industry is in fact too saturated
as some of you probably know I've been designing logos for 15 years now
and I've seen the industry change in many different ways during this somewhat
short period of time but it's the lego design industry - saturated follow along
with me today and we're gonna answer that very question and I'm also gonna
show you how to make it as a logo designer heading into 2020 if you simply
a Google search logo design you're going to find a whole host of logo design
maker websites you know these things the the programs are spew out crummy and
unoriginal designs day in day out and that's the whole problem with these
things a logo maker lacks originality and they really turn out unprofessional
logo designs on top of that because so many people use them the exact same or
very similar logo design might be turned out by the Lego maker itself now before
technology exploded it was only a small portion of people who had access to the
professional tools of graphic design this is simply because software and
hardware was so expensive back then this enlargement that only the professionals
were putting at work into the industry and thus there were not many graphic
designers around at that time so now that's technology is easily accessible
to pretty much anybody it does mean that anybody can claim to be a logo designer
all you really need is a Wi-Fi connection and a really basic knowledge
of image editing software or you know drawing programs there are many free
programs out there like GIMP and canva for example however it's still and
always will require professional to understand color theory to have a life
of balance with the logo to pair fonts in harmony and so on so the people with
the knowledge and the skills are always going to charge more for their time
and the reflection of their work is their portfolio now there are tears from
the teenager designing a logo on canva or GIMP up to branding agencies spending
several weeks on a single Lego design so there is a spectrum and you can find a
place for yourself anywhere within the spectrum depending on your skills and
your experience so now that we've established the logo design industry
isn't actually that saturated how can you get yourself a steady stream of
clients as a logo designer I'm gonna show you some tips on how to get that
steady flow of clients as a lego designer wherever you fall into the
spectrum now it just goes without saying that you need to have good liquor
designs to get more clients so you need the skills and also of course you do
need a graphic design portfolio of your later work and I've actually spoken
about that many many times on this channel so today I'm not gonna go into
you know the importance of portfolio because it just should go without saying
one hugely powerful tool that many designers just forget about is a blog so
like with anything else it does take time to build up a blog but once it gets
going is really fruitful to you as a logo designer talking in length about
design topics such as logo design color Theory shape psychology and so on you
come across as a kind of professional who knows exactly what they're talking
about and this instills confidence in a potential clients who's reading your
blog so on the blog you really want to showcase your best work as you would
with a logo design portfolio for example you will need to promote your blog we're
posting on social media platforms like Twitter Facebook reddit and just market
yourself really effectively on social media so when you do show your work and
you're not just talking about graphic design topics do you make sure your work
is the best that you can actually produce that you want to send out there
onto the internet it might only require that you spend three to four hours per
week on a single blog posts and this is going to be enough to get the ball
rolling at the start of your blog's creation
but yeah like I said a blog isn't gonna have success overnight and so something
you need to keep building up and when you do get some traction a blog can be
very lucrative to a designer and also just you know gaining that presence
online that you do want to strive to have so yeah blog is very powerful to
utilize as a logo designer but another tip is to start networking as early on
as you possibly can in your career so that probably means that you should be
doing it right now networking isn't using social media to
advertise yourself networking refers to making real life connections and
friendships with fellow creatives but how can this be helpful to you as a
graphic designer well for example if you end up
connecting with somebody who strictly works on coding for websites and apps
sometime in the future they might need a graphic designer to work on a logo or
some graphics for a website establishing these networking connections early on
could really help you later on down the road and also you might need something
doing you know in the future that you don't have skills for so if you don't
know how to code a website one of your network connections might be able to
help you there and for a lower rate than normal now it should go without saying
that you need to know the basics of graphic design but many do forget that
they seem to want to just jump in the deep end and bypass the fundamentals of
graphic design now these include the graphic design principles such as
contrast hierarchy balance and so on two books I do recommend is firstly know
your onions and secondly graphic design a user's manual now you really can't
become a successful and a competent graphic or logo designer without
understanding and utilizing the basics so you should familiarize yourself and
master these basics as early on as possible in your career also of course
you need to know how to use the tools of the trade and this is a learning process
and it does take time as well as patience for every single designer out
there nobody is born with the innate ability to use Adobe Illustrator or any
software for that matter is something that's needed to be learnt and once you
have learnt how to use these programs in confidence you can express and formulate
your ideas visually that much easier than if you you know
having trouble with the pencil or whatever now another good tip is to ask
your peers for feedback on your designs as somebody who isn't going to tell you
white lies just to make you feel good you need solid and blunt critique so you
can see the flaws and the areas that you need to improve on and like with most
things in life it just becomes more and more natural and second nature
as you progress and as you use the programs more and more and more practice
does make perfect we all need to practice and improve and is sometimes
difficult to see our faults and also the areas that we need to improve on so it's
always nice to have some people there to guide us and just point out you know
that's not good that's not working out that doesn't look good and so on being a
freelance or in-house designer does require knowledge of business more so if
you are a freelancer because you're making all of the decisions on your own
so in the description of today's video I've linked some older videos where I go
into the business side of graphic design because that is really really important
to success as well so there were some tips on how to make it as a Lego
designer and like I said if you do want to check out the business side of things
I've got some videos linked down below just about that very topic and also we
did explore if logo design is too saturated because I do get some comments
from time-to-time saying there's no point
studying or trying to become a Lego designer in 2020 because it's just too
saturated now I personally do tend to disagree with that from the points in
today's video but let me know what do you think do you think the logo design
is too saturated or maybe you even think graphic design in general is too
saturated I do have a video on one of my logo design projects from start to
finish and that's going to be coming very very soon
also do let me know what you want to see on this channel down in the comment
section below because I'm always eager to read your comments and see your
opinions and your suggestions if you don't help out my channel share my
content on social media and of course give this video a thumbs up button so
next time guys design your future today peace
you