(strong music)
- [Announcer] The King of High-Ticket Sales.
World's Highest-Paid Consultant.
Media Celebrity.
Multi-Millionaire Entrepreneur.
Acclaimed TEDx Speaker.
International Best-Selling Author.
Dan Lok.
- Now the other day I was having a conversation
with a friend of mine.
We haven't talked in years.
And he's a very, very, very well known
internet marketing guru.
If I say name, you'll know exactly who that is.
Most of you would know.
But he's a very well known marketing guru.
Very well known.
And we talked about, hey you know what Dan,
what have you been up to?
What have I been up to?
Kind of a two alpha males bragging about success.
How many of you do that?
You get on the phone and brag about your success, right?
Hey, so what have you done?
And what have I done?
Accomplishments in 2016, right?
So, and then I found out, you know what?
That is very very interesting.
That we talk and what he's up to
and how much revenue I've made.
What I notice is,
his net profit,
from his coaching and consulting business,
is only 10 thousand dollars
more than my net profit.
But here's the difference.
He has over one hundred thousand
subscribers on his list.
He writes a daily email to his list.
How many of you are on some of those lists?
That you get a daily email or
multiple emails a week, right?
He has 72 hundred plus
paid customers on his list.
That includes from trial offers, one-time offers,
low ticket offers and membership,
et cetera, et cetera, et cetera.
He has nine sales funnel, four webinars,
and 20 Facebook ads running
all at the same time.
All running at the same time.
He's spending tons of money and effort developing
leads and converting less and less of them
and that's why he was kind of complaining like,
"I'm spending all this money on Facebook but
it's converting less and less".
He has over 20 plus independent contractors
that are working on his business, on his stuff.
He works 10 to 12 hours a day,
six or seven days a week.
He takes half a day off on Sunday
because he goes to church.
Half a day off on Sunday.
And he's already,
as we were talking on the phone,
already planning for his product launch
in March and September.
Trying to get affiliates on board because
that's how he makes his money.
I call that the product launch hell.
Cause every time he make money,
makes a bunch of money,
and then the sales drop
and he has to do another product launch.
Get a bunch of affiliates on board,
and do the same thing again and again and again.
Now we both generated more than seven figure in revenue
from a consulting coaching business in 2016.
Now I'm not talking about my product business,
or my eCommerce business,
or my investments.
Strictly consulting and coaching.
What refer to,
if you've been with me for any period of time,
my high-income skills.
Yet his externally successful business
generated only 10k more net profit
than my little part-time,
high-ticket business.
And I only have 42 clients and members.
Now is there a difference between serving 72 hundred
customers versus serving 42 clients?
You better fucking believe it.
It's a whole different info structure.
It is different structure.
And that's what I want to share with you tonight.
So here's a very profound question.
Please write this down.
How can you hit your income goal and live a life
of total freedom with fewer clients?
How can you hit your income goal and live a life
of total freedom with fewer clients?
Because as an entrepreneur we are taught,
we are conditioned,
even from magazines and media,
more, more customers.
More sales,
more revenue,
bigger office space.
More market share.
More and more and more.
And my question is why?
Why?
Why do you want more?
And is more necessary better?
More is just more.
More doesn't mean it's better.
And you notice,
even you read magazines like Inc. 500,
and you see even the fast company,
all those magazines,
they all praise about,
oh this company is growing at 20% every year.
And that's great, but why?
Does it actually serve you?
In terms of your business,
in terms of your life?
Or are we just growing
for the sake of growing more?
Or is it actually purpose driven,
lifestyle driven?
Or is it just ego driven?
So that's the first question.
How can you hit your income goal and
live a life of total freedom with fewer clients?
So I wanna give you two minutes.
Hello.
Discuss among your table what I've said so far.
Go.
So the question is,
whatever income goal you have
in your mind just for brainstorming
If you think it takes you one thousand
customers to hit that,
what if you could only get a hundred?
How will that affect what you do,
how you market yourself and
how you run your business?
And instead of one hundred, what if it's 10?
What would that look like?
And instead of 10, what if it's just one?
What would that look like?
And I kinda accidentally discovered this when I had
my first partnership with my partner whose in
the eCommerce business in the jewelry business.
And I partnered with her and was one client, one partner.
Then I help her develop her eCommerce strategy,
build the website, drive traffic.
All the stuff I typically do.
And at first we were talking about
she would just pay me a fee.
I said well that's okay but,
I don't really want to do this.
Eventually we striked up a partnership,
a 50/50% partnership.
And I'm glad I did because it turns out,
the business took off and made millions
and millions and millions of dollars.
I calculated if I actually
just took the flat fee,
I would have left
a few million bucks on the table.
That was a good piece of paper agreement, right?
So one, how can you deal with just one?
Or two or 10?
So whatever numbers your thinking at the moment
that you think you might need to hit
to get to your income goal, just brainstorm of,
well you know what if I just have fewer client?
What would that look like?
Just what would that look like?
And I want to share with you how this
methodology has affected my life.
It's not so much about just charging more money,
cause some of you might be thinking,
well Dan, does that mean I just charge more money?
It's not just about charging more money.
Any moron can charge more money.
It's not charging more money.
It's charging more money and
have your clients thank you for it.
And there's a difference.
It's not about being greedy
and say just charge more.
That's not what I'm talking about.
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