What is going on everyone, my name is Marissa and in today's video we're gonna
talk about six steps to a successful six-figure online business from home, and
when I mean from home I mean you could work virtually from anywhere, and what I
mean anywhere, yes, I do mean worldwide. I've operated my business from six
different countries in South America, in Southeast Asia so I don't have
to sit here and convince you of the advantages of an online business, I'm
assuming if you clicked on this video that is your end goal. And you are in the
right place because I am no stranger to building online businesses, as a matter
of fact, I've had to start from complete scratch three times and so I know what
it's like to build from the ground up and to build to six figures. So what I
want you to do is definitely take notes during this video and follow these steps
as carefully as possible because most people, they like to do the opposite and
you know do step number five first and step number two last, and definitely it
should be in this order so that you can be on track to hitting six figures in
your online business faster. Okay, so step number one is to figure out what are
your strengths? What is your expertise and what are some things that you are
really good at? So you might be thinking "Oh my gosh
I'm not an expert at anything I don't know anything." You're already in a lack
mindset and don't do that. There's something that you know, that you're
really good at that you could offer people and that you can create an online
business around. So a few things you could do to brainstorm and figure out
what do your family, your friends, people from college, your co-workers, what do
they ask you for advice on, what do they say "Hey Marissa, can you help me with
this? Hey Marissa, you're really good at this can you advise me a little bit more?"
Take a notebook and brainstorm on ideas that you've one, really like and two, that
you're really good at and that you could do effortlessly and naturally because
kind of a sub step to step number one while you're figuring out
your strengths is to figure out your message. My message is really clear,
however I don't expect a beginner to know this right off the bat. My message
and my mission my vision of my online business took quite a while to figure
out, and let me explain why. So in the beginning of my
online journey I actually did ecommerce, I did Shopify, and then I switched to
affiliate marketing, so I spent about a year and a half, maybe 18 months, on those
business models until I transitioned to being a youtube expert. And so I have
courses on YouTube and I help businesses build, scale, and grow on YouTube so that
is my vision. I help entrepreneurs go-getters creators build, grow, and scale
on YouTube but it took me my third business model to figure it out. And so
don't fret about figuring out what your message is what your vision is right off
the bat. That may take time and that's perfectly okay. So I want to know from
you guys what kind of online business you're thinking about starting, so drop a
comment below and let's get that discussion going. I love hearing new
ideas of online businesses, it's really exciting and so I want to hear from you
what kind of online business you want to start. Alright so step number two in
creating a six-figure online business from home or anywhere in the world is to
define your audience. Now again, like number one, or as I should say like
finding your mission and your values and what exactly it is you do, this may take
some time and that's okay. You're not gonna know the exact demographics like
"Oh, it's women from you know age 36 to 51" like it's gonna take some time
to define your audience but you should however have in the back of your head a
client avatar or somebody that you know you would love to help out, you would
love to serve that your product and your offer would eventually help out really
really well. And so for example in my business my perfect client avatar is
let's just say a woman because you can get as detailed as speaking between
a man or a woman, so a woman who is in her late 20s or early 30s who has
started her online business but is looking for a way to really capitalize
on organic traffic and is willing to get in front of a camera and film YouTube
videos and create content with video marketing and who has buying capacity
to invest in herself and into her business because this is a
business at the end of the day, like I want to get paid, so I
need people who are able to to buy. And so this is my ideal client avatar
because these are the people who succeed most with the stuff that I sell, who are
ambitious, who are go-getters, who don't care if they fail, they learn from
failures, who don't want to take the easy way out. So the more you can take a
notepad and describe this person, what are their habits like? What are their
morals and values? What do they like to do every day? Are they
established in their business? Are they just getting started? Maybe, for example,
you want to start an online bookkeeping business and you keep track of people's
finances, what kind of clients do you want? So you want people who are
struggling and just getting started, or do you want people who have a budget who
are making minimum twenty thousand dollars per month in their business so
that they could afford to hire you and that so you could really help them scale
and see their numbers? So these are really important things that you have to
have in the back of your minds and the other reason is because if you
say like "Oh my service and my product serves everybody." That's a big no-no
because if it serves everybody you're not going to attract the people that you
want, the more specific you are, the better. For example Instagram, it's
getting more and more competitive as far as people putting on their business
profiles, but what's great about Instagram is you have one chance to
-in three to five seconds- to tell people what it is you do, and if you are
not specific people will leave the page. And so going back to the bookkeeper
example, I was recently looking for a bookkeeper, and there's many bookkeeping
services or profiles out there that they're like I help serve CEO women who
are bosses in their online businesses and who look to scale their empire and I'm like
"Oh my god, that's me!" But they're very specific, they said women who are CEOs
who have successful businesses, and if they weren't clear with their message
and who exactly they want to attract, they won't get clients. Okay, so step
number three to creating a six-figure business online from home is to create
content you have to create content. I don't care what anybody says, this is an
essential part of being a business owner because if you're not
creating content how could people trust you when they land on one of your social
media profiles? What is it that you have to offer for free and to give value? And
so going back to a little bit of what I mentioned in step number two of knowing
who your client is and your avatar, you're going to base content around them
what problems are they trying to solve? And you're going to give tips and tricks
and tutorials on how they can move closer to solving this problem.
This isn't super online, this is a physical product, but let's take a look
at the example of sunscreens, right? And you have to create content around
sunscreen. Well you're thinking "Well, sunscreens for everybody." Well, okay, yeah,
it is but if you think about the marketplace, there's sunscreens for
different niches like there's sunscreen for babies, there's sunscreen for vegans,
there's sunscreen for men, there's sunscreen for anti-aging, there's
sunscreen for women who've just had a baby, whatever. So the more you
focus on honing in on that sub niche and who it is specifically you serve, the
better you can create content around it and you might be thinking "Whoa wait that
doesn't make sense." Well yes, it definitely does because when you target
in on what it is you're talking about you can expand on the different types of
content that you will create. So if you're talking about sunscreen for
vegans, you can create pieces of content on why it's vegan, why vegan is healthier,
how this vegan sunscreen is better than other types of sunscreens out there,
myths around sunscreen for vegans, so it just keeps going on and on but you guys
get the idea. And so if you want to learn more about how I created a very
successful business through my YouTube platform and how I create content that
converts on my channel and that brings in buyers every single day on my channel
go ahead and download my subscribers to sales blueprint that walks you through
exactly how I did it and how it can help you start scaling your business on
YouTube. Okay, so step number four and building a six-figure online business
from home is you want to find a home for your business. You might be thinking
"What do you mean Marissa?" So you want to find a home for your
business! So what I mean is this people, when they get started online, and they
may or may not go through the first three steps I talked about, but you need
to figure out where your hub of your business is going to be. So a lot of
people think they need a website, which they do, eventually, but there's no point
of having a website if it's just going to be floating in the interwebs of the
Internet. If your website is not getting traffic then I'm not sure what
purpose it serves. So this discussion has now turned to traffic, where do you want
the home base for traffic to be on the internet? Which social media platform do
you want to dominate first? Do you want it to be Instagram, Facebook,
YouTube, I saw the biggest opportunity to build and create a strong organic base
of traffic on YouTube and that is why I'm like "You know what? I'm going to
dominate YouTube that is going to be my highest source of traffic." So I figured
out one thing and just went for it, and so I learned YouTube SEO, I learned how
to create high converting videos, and do keyword research, and all that great
stuff and to pick titles that are really good for my videos, and so after this
video I'll leave links to my youtube video marketing video so you could watch
those later, but the point is you'll be overwhelmed and you won't be able to
grow if you're trying to build on too many different social medias at once
because if you're trying to build out your Twitter and your Pinterest and your
Instagram and then once in a while post on YouTube, it's not going to
work and your following is going to grow at a glacial pace, trust me. So just pick
one and go. And as I mentioned before my subscribers to sales blueprint, if you
download that it'll give you an overview of how I was able to dominate this
platform, YouTube, which I believe, wholeheartedly, that is the best way to
get leads and clients to your online business offer. Alright, so step number
five into building a six-figure business from home is to convert your traffic
into subscribers. So this is the difference between just growing an
audience for fun on whatever platform you want, the difference between growing
an audience and having a real online business. So, again, in my example
this is a difference between me having a ninety thousand subscriber following and
having an online business. The reason I have an online business is because I am
collecting leads. So I am collecting potential clients names and emails with
the freebie that I give away and so the reason why this is super important is
because you do not own these social media platforms. So if something
happens to the YouTube algorithm, god forbid I lost my channel, though I
don't want that, I don't want that to happen, I don't wish that upon anyone, or
if something happened and I lost my Facebook and my Instagram account and I
lost the following of a hundred and fifteen thousand people
overnight, I still have my hottest source of traffic which is my email list or my
email subscribers. Another thing you can do in addition to collecting email
subscribers is you can start collecting names and information on messenger so
messenger botting. You may or may not have come across it, but when people say
"Hey, send me a message on Facebook" that automatically goes to a system where a
bunch of names are collected on Manychat or some other similar platform and
it's similar to email marketing and collecting an email list because that is
like you sending a broadcast to your people subscribed on messenger
through Facebook and they get the message right away, and it's a higher
opt-in rate I love that, I haven't implemented that into my business yet,
but the point still is you have to start with collecting emails because even
messenger is not guaranteed and you're not the owner of the people you have
subscribed on messenger. Please, please, please, start to collect leads and
collect emails when you start to create your audience. Step number six into
creating a six-figure business online from home is to sell. You
have to sell some shit online, right? When people ask me what I do I sometimes say
exactly that without into the details. I'm like "I
sell shit online, that's, that's what I do." No, but in all seriousness really think
about what your offer is going to be and what you feel comfortable selling. So are
you gonna create your own digital course, are you going to offer one-on-one
coaching, are you going to offer maybe a group coaching model, are you gonna have
a membership site? So maybe you have a bunch of people join a membership at a
cost between 20 bucks to 50 bucks a month, are you going to offer affiliate
products or promote affiliate products? I have made a lot of money from promoting
just affiliate products which means it is not my product, I promote somebody
else's product and when I make the sale I get a commission. They fulfill it, they
handle everything else, I'm just the middle man or woman, middle woman. And so
you have to create a profit plan. So think about your goal or your revenue
goal in business year one. Maybe your revenue goal in year one is to
make seventy five thousand dollars. Let's say in your nine-to-five job you're
making seventy five thousand dollars right now and so you want your online
business to replace that income, so what does that look like? Well how many
products do you have? Let's say maybe you have two main products; you have a
product that you sell for $400 and you have one you sell for $20. Okay, so how
much revenue does each product need to generate and to hit that goal? So how
much do you need to make in quarter one, quarter two, quarter three, and is there
opportunity to add in other things so maybe you can make money from affiliate
income, maybe there's other products that you could promote on the side that are
low-hanging fruit that won't take up much more effort and so you really want
to put together a profit plan and how you're going to have a revenue goal. I've
made this mistake and I didn't really used to have revenue goals and I was
just kind of desperate to start seeing profit in my business and I just kind of
had my head down and I was just going, going, going, and working. It didn't really
serve me until I really figured out what my revenue goal was and how exactly I
was going to get there. And so again, getting back to selling and getting to
your revenue goal, what you have, the products that you want to sell,
but what is your strategy to creating
those sales with your products? Are you going
to build a YouTube channel? Yes you are, you're gonna build a YouTube channel! Are
you going to start doing paid advertising? Are you going to do joint
ventures with other people who have audiences? Are you going to do
collaborations? What is gonna be the strategy to get you to that revenue goal?
It's never, ever, ever, ever too early to start thinking about your revenue goal.
There's so many different things that I can't talk about in this video because
it's a YouTube video and I'd be here for like three hours. I haven't
even covered stuff like bookkeeping, taxes, business entities, outsourcing team
members, so many different things. So if you want me to make a part 2 let me know
in the comments, put "Part 2" and I'll go ahead and do one, but these are also
things that I go over in my subscribers to sales course which is launching very
soon, at the end of March, so be sure to download that blueprint if you are
interested in being on the waitlist of being the first to know about that
course and to get signed up at an early bird discount. So we always go above and
beyond on this channel, that's why you should definitely join the family and
subscribe to this channel, I'm gonna throw in a seventh step to this whole
process and that is to scale. You have to plan on scaling, you have to imagine
yourself already profiting in your online business and wanting to scale and
so I alluded to it in the last step but in a recent video, this video right here,
I talked about something called a value ladder. Eventually, this is going to take
time, but you want to offer multiple different products. So maybe you offer
something that's really cheap, less than $50, and eventually you want to offer
something that's worth ten thousand dollars, or something very, very
high ticket. I'm not gonna go into it because I go over it in-depth in this
video and so just to give you a snapshot of what I talked about with the value
ladder, I wanted to mention that, but always have scaling in the back of your
mind, or as the 7th step, because that is going to take you to six figures,
multiple six figures, the million dollar mark, and beyond.
So guys if you are loving this video I guarantee you're going to really enjoy
this video right here where I talk about the 10 most profitable business ideas in
2020 and that videos up next, we're starting right now. You don't need a
million subscribers, you can absolutely crush it and grow raging fans even with
a small audience, trust me.