New York City it's loud fast and
colorful it's filled with every kind of
style imaginable I'm here to do a story
that's quintessentially New York it's
one about celebrating tradition or
forging your own path this however is
not your typical New York fashion story
we're headed across the river into
Brooklyn to a neighborhood known as
Crown Heights it's the epicenter of a
deeply observant and mystical form of
Judaism where everyday life is dictated
by the guidelines of the Torah here two
Hasidic Jewish designers are taking
fashion inspiration from their faiths a
lot of people when they hear Hasidic
fashion they imagine what maybe people
just dressed in like all black with the
stockings
maybe outdated shoes nimi and
maashjay'eh mothers wives to to rabbis
and partners in a new and specialized
design business nobody in the Jewish
world has like started alive I would
appeal to people who aren't even
interested in modest fashion what do we
want to wear what are we not finding
let's just make it ourselves so how do
you walk that line between being
fashion-forward and also sticking to
your traditions we're not about
suppressing your beauty or
self-expression it's about doing it
within the channel Judaism it can be
done and I think that's what people are
excited about what we're doing in her
sedum life is dictated by a spiritual
rhythm there is a specific way to do
everything from how to pray what to eat
and the importance of what you wear
you'd say well what does fashion have to
do with religion it's just the outside
layer but the outside layer is really
important it's a reflection of once
inside basic laws are covering your
elbows your knees and your collarbone
it's really at the guylines aren't there
to like shackle you down and say no
don't even like think about clothing the
spirit of modesty it's very confident
it's looking very beautiful for me me
and musky modesty is about so much more
than just fashion it's a mitzvah
a commandment or good deed every single
Mitzvah that we are commanded both men
and women is about a way of connecting
to God the Jewish woman actually
covering those areas is about keeping
the power of who you are and maintaining
the power and sacredness of sexuality
we totally adhere to all our traditions
customs and laws but do it in a more fun
open way to help me understand more
about Hasidic tradition and modesty me
me and mush can invite me to join them
at an unusual place a salon for wigs we
all cover here with an excuse and it's a
beautiful commandment a mitzvah when we
do get married it your hair becomes more
private and special and sacred thing
that should remain between you and your
husband and your family this is real
here so you could touch it better than
my hair there's never been dye it's very
like wrong and fine so you just
constantly have good hair day so that's
what you would think but it's actually
know they take maintenance people who
like one day you see them they're longer
the next place shortly I would get up
why not the only thing is that they're
like thousands and thousands of dollars
each so may not also Ford yeah one for
every day I guess some people would see
it is almost repressive but tell me
about your attitude towards it the
mitzvahs that we keep our something
that's like beautiful and adds to our
life much like wearing a wig it's not
about repressing or covering up
necessarily but it's about empowering
what's actually essentially already
there okay so I think we should try on
some Styles big you know like
amazing like a much more serious
business professional with your power
bang okay let's do me now I thought they
really cool on yeah it's like a personal
transformation now we got to get you a
long dress other than kids but how does
their spirituality gets spelled out in
clothing we're obviously always looking
back into our customs and laws and it's
all about translating everything even
people who aren't religious always have
to find a way to translate who they are
the deeper beliefs into how they dress
Muskies like our sample size so we just
like show on musk you like what we want
to be happening how we want it to be
draping and would you like we work with
him like on every detail he brings it to
life we just designed this about a month
ago this is exactly what we wanted to
resume it's not a contradiction to be
modest and to be trendy or to look good
right now there's so much modesty in
mainstream fashion the row mary kate
nash they love their energy their styled
you have Kate Middleton she just does it
so well and it's so beautiful and I
think it's changing the way people think
about clothing and modesty
I'm starting to understand the while me
me emojis appearance may be dictated by
their faith they aren't hindered by it
it's something that makes them feel
beautiful that they have fun with
at a pop-up shop in the neighborhood
Mimi and muskie are showing off their
latest designs and connecting with a
surprising group of women outside of
their own community or not the only
religion that keeps certain laws of
modesty through me Maxie we've found a
way to relate to lots of Christian women
and Muslim women who also dress modest
and who are benefiting from our clothing
my faith is most important to me so
fashion is definitely secondary but I
love you know being able to make this
the to work clothing can be this kind of
neutral territory that brings cultures
together and through this we've
connected with so many Muslim women
that's why you how much I can't work
like honestly you're like the Muslim
equivalent of like so much of what we
feel and go through valina school and
getting rid of the stereotypes
it is women we already live in such a
binary world you like you're smarter
you're sexy you're a good girl you're a
bad girl now you're like I'm a former
Jew it's amazing to see how this
clothing can bring together women of
different faiths modest clothing is more
than just wearing the right garment it's
a representation of who they are as a
rested ox Jewish woman we could take
inspiration from anything just because
we're modest fashion designers doesn't
mean you can't appreciate it
you can make anything modest and you can
take a style and turn it into something
that is possible to wear modest it's the
way you dress is everything I mean
there's a reason why fashion is such a
big deal everyone no matter what style
you are is interested in to the way to
dress to communicate who they are the
powerful and confident women I met
remind you that fashion is a message to
the world about who you are or who you
want to be what you wear on the outside
should be a reflection of what's going
on inside
thanks for watching style out there
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