- Hey everybody, this is Roberto Black of RobertoBlake.com,
helping you create something awesome today.
So today, I'm gonna give advice
for starting a YouTube channel.
Many of you watching this are new YouTubers.
Some of you are very young
and you're just starting a channel.
There are a lot of things that can go wrong
when you start a YouTube channel
and I need to prepare you for them
as well as give you some advice to be successful.
So one of the first things you need to do
when you're starting a YouTube channel
is you really need to think
about why you're starting a YouTube channel.
Most of you should only be doing this as a hobby.
You should be having fun with it and thus,
you should not worry about your subscribers
or your view counts,
and not let that make you depressed or discouraged.
YouTube should be fun.
It should be something that you enjoy doing.
Even if you're doing it as part of your business,
I encourage you to find a way to take joy in it
the way that I do.
I'm really excited to get on here
and do videos with you guys every week.
That being said, you should take it easy
if you're somebody who's doing this
and you're a young person, you're a kid.
Just relax.
YouTube is not serious.
Do not sit there and give yourself the dream
of becoming a big YouTuber or being YouTube famous
or being a YouTube star because it's unreasonable,
and I'm gonna break it down to you.
99% of you, if that's your dream,
you're not going to make it.
It's not gonna happen.
And what you need to do instead,
is you need to learn to enjoy this
and to learn from the experience.
And there are people who are successful in YouTube.
There are people who grow,
but every single one of them had a bigger reason
for being on YouTube than being on YouTube.
If you're in YouTube just to be in YouTube
and to be a YouTuber, and to be a YouTube star,
you're not gonna make it.
But if you have a bigger role,
if you have a career that you're trying to launch,
if you want to be successful at film making,
if you want to be possibly an actor or an actress someday,
then you can use YouTube to work toward that goal
and it could be very fun for you in the process,
as long as you don't turn it into something
that you're gonna agonize over.
So that's my advice as far as figure out your why.
Figure out why you're here.
Figure out what you want to do.
The next thing you need to do
is figure out who is gonna be watching your videos.
Who are you trying to reach?
Are you trying to reach people who are like you?
Are you trying to reach people that you want to connect to
in the business world?
Are you trying to reach people
who might want to buy something from you?
Are you trying to reach people who might want
to hire you for a job?
Are you trying to reach people who will benefit
from the advice and information you have?
There are so many people that I love watching
because all they do is put out stuff
that's gonna motivate people
and inspire people to greatness.
That's the kind of stuff that I watch on YouTube.
A lot of you ask me to watch your YouTube channels.
And I'm not going to because it's not content
that I'm gonna consume that's gonna make me feel good.
It's not something that I need.
I want to watch business videos on YouTube
from people who've built six, and seven,
and eight figure businesses.
I want to watch motivational videos
from people like Evan Carmichael.
I want to watch videos about people
who've overcome adversity
and have overcome illnesses and disabilities
so that I can feel encouraged to help people
who are friends and family members
who are going through that.
That's the stuff that I watch on YouTube.
I want to watch tech stuff.
I want to watch things that educate me
about things I don't know.
Figure out who your videos are here to serve,
are here to entertain, and act accordingly.
The next thing that I would recommend,
is figure out what you really enjoy doing
and what do you know,
and what do you like talking about.
The reason that I do seven days a week
of different content is because that's how I live my life.
There are like these seven key things
that I'm really excited and passionate about.
I love graphic design, I had a successful career in that.
I know how talk about graphic design.
I've been building computers and stuff
since I was 13 years old.
So Tuesdays, I love to talk about tech.
Obviously, I'm making YouTube videos,
I know about camera stuff.
I worked through college as a photographer
at a portrait studio.
And I was always into film making.
So I actually, I was editing videos
at like 14 and 15 years old.
I was doing that for a wedding photographer
and videographer that I was working as an assistant to.
And that was like my first paying job.
And so those are things
that I talk about here on the channel.
I use all the software here,
I do tutorials on that.
I've been successful in YouTube,
so I talk about how I got there.
I know social media and marketing.
I worked as a marketing manager in my career at a company.
So I talk about those things on Saturdays.
I talk about the things that I"m passionate about
and that I know, and that I've been successful about.
I don't talk about things I don't know.
And I don't talk about things I don't have an interest in,
just to be popular.
So I would say that don't worry about what's popular.
Don't worry about what's the new trend.
Don't worry about what's the new fad.
Don't worry about anything like that.
Do what you know, and do what you like,
and make sure that you're enjoying it,
and that you're speaking intelligently about it.
And that will help you be successful
in starting your YouTube channel.
And it'll be the reason you don't quit.
When should you put out YouTube videos?
Well, I would say that when you start your YouTube channel,
you should do a couple of videos at once
and edit them, and hold on to them,
and then like release them back to back.
But then set a schedule of like, one day a week
that you're gonna put out videos,
and like have just enough videos in the buffer
that you've held back,
so that you're not scrambling every week
to make a video and put it out.
That's really stressful.
I shoot a lot of my stuff in bulk.
For Friday videos,
on a Monday I might have shot eight of those.
So I've got two months of videos in the can already
and you guys have no idea.
So I might have shot something that you're watching today,
I might have shot this a month ago.
You guys don't know that.
So I would say that that's something
about when to make videos and when to release videos,
that's what I would say is important.
So try to think about what day a week
could you put out videos that's gonna give you enough time
to promote them in the first 48 hours,
'cause that's super important, believe it or not,
and what time can you shoot,
and what time can you edit.
Start really thinking about your time
and manage your channel that way.
Another thing is, where to share you videos.
Where you share your videos is important
because you need to not be spamming.
You need to promote your videos in places that make sense,
like Facebook groups that you're a part of,
and not just post a link to your video,
but give some reasons as to why someone should watch this
and who would benefit the most from this.
A lot of people are way too lazy to do this the right way.
And so that's why nobody cares about their content.
So really think about where you're sharing your content
and where it makes sense,
and why somebody should really care.
What I will add to that is don't be spamming at all.
Do not go to other peoples' channels,
and beg for subscribers
or beg for people to watch your videos.
Do not do it.
It is rude, it disrespects those other creators,
and it doesn't help, and it makes you look bad.
Imagine that you're a business owner,
somebody came into your store,
someone came into your bakery
and started asking people to go visit their bakery
and buy their cakes.
That would suck.
Don't do that, don't be that guy.
Don't be that gal, don't do it, please.
Some final thoughts on how to start your YouTube channel.
Make sure that you have really good YouTube channel artwork.
Make sure you have really good thumbnails.
Make sure that you're taking the time to learn YouTube,
learn the dashboard,
learn all the features that you possibly can.
Watch videos about how to grow a YouTube channel,
like the 75 plus videos I have on this channel.
Like the videos that were on
Video Creators with Tim Schmoyer,
or the stuff from Derral Eves,
or any number of other great YouTube creators
who have put out content around this.
Learn and educate yourself about YouTube.
Also, learn to do better editing.
I've done a video on Premiere Pro.
I recommend Adobe Premiere Pro
over almost any other editing software
because it's what I use, it's what I'm experienced with.
I will be doing tutorials on Corel Video Editor
because that might be more affordable for some of you
instead of the Adobe subscription model.
So I'll be doing that.
There may come a time when I do Adobe Premiere Elements
because that's also cheap.
And I might do some video editing tutorials with iMovie
for those of you who want to do free stuff on the Mac.
But you should learn as much about video editing
and about using your camera,
and learn all your settings,
and learn about good audio and good lighting.
Educate yourself about what it takes
to make good YouTube videos, and that will help you.
Use the tutorial that I put together
on doing a custom YouTube channel layout
because that's one of the big things
in making your channel look good from day one.
So use that custom layout,
make good thumbnails,
good channel artwork,
have a really good profile picture
so that when you're commenting,
that that stands out,
and make sure you're filling out
the "About" description section of your YouTube channel
because when people hover over your profile pic,
they see what your channel's about
and they might decide in a comment that you gave
that was helpful, to go check out your content as well
without you even having to ask for them to do that.
So make sure you're covering all your bases there
and that you're doing the right things
when you start your YouTube channel.
Well I hope this was helpful.
If you guys need more advice,
go ahead and leave questions in the comment section.
Again, I'm not gonna be reviewing peoples' YouTube channels
because again, I watch certain content for a reason,
and I really just don't have the time
if I'm gonna keep making these videos.
So other than that, leave your comments,
and I'll try to answer your questions.
Remember, I have a free email course that can help you
build your awesome YouTube channel step by step.
So go ahead and subscribe to the email list
to go ahead and get those email courses delivered to you
every couple days.
And remember that I am adding new material to that
so if you have questions,
of if there's something you think should be added,
then leave that in the comments section.
Anyway, like this video if you like it.
Don't forget to subscribe.
Check out the other awesome content on the channel.
As always you guys, thanks so very much for watching.
And don't forget, create something awesome today.