Hi! I'm Anastasia of AnastasiaBlogger.com. I am a Pinterest marketing
expert and today I'll show you how I'm getting over 300,000
monthly page views to my blog from Pinterest and it's all free organic traffic!
Before you ask me if this traffic source works only for bloggers I
have to tell you it works great for e-commerce sites in most of the niches
too. Just keep in mind that Pinterest is
usually used by a for inspiration and the majority of users on this platform
are still female so it's true that in some niches, like recipes, home decor
gifts and holidays you can get a massive amount of traffic from Pinterest. And you
will have to monetize it obviously with ads but in business-related niches you
will probably get lower traffic but you can monetize it with high-cost affiliate
products or sell your consulting services or your own products. Tell me in the
comments below if I'm wrong saying that you will also get lower traffic from any
platform for business niches? Pinterest is not an exception. It's just human
nature and it's a fact that there are more people who need healthy recipes on
a daily basis than people who want to learn some serious stuff like stock
market or investment opportunities, right? One of the keys to getting consistent
traffic on Pinterest is search engine optimization. I talked about Pinterest
SEO in detail in another video. You can click on the info sign you will get it
in your right top corner to open that video and watch it later and if you stay
with me until the end of this video I'll give you a link to my Pinterest SEO
checklist it's a free PDF file that will help you stay on the right track with
Pinterest SEO. But let me show you what actually works the best on Pinterest
this year. Because there is so much outdated information and Pinterest has
changed a lot in the last few years. By the way, I published last week a video
with my best Pinterest hacks that helped me drive so much organic traffic to my
blogs and I'll do my best to avoid repetition in this video so if you want
to get all the tips and tricks from me make sure to click on the
info icon on the top right corner and I will link the the Pinterest hacks video
and if you missed that link you can always look for the link in the description
under this video. If you want to get traffic from Pinterest, the first rule is
never use a personal account for this because your account might be easily
suspended and only business accounts should be used to promote websites.
I will not waste much time here giving you all the steps of website verification
because many of you watching this video have already done this for those of you
who still need helps with this process. I will leave a link to an instruction
which I published on my blog and you will find this link in the description
below the video. The second rule is to have Rich pins enabled. If you cannot do
this from the first attempt for whatever technical reason, I just encourage you do
not give up on them. Try to contact Pinterest support don't just ignore the
Rich pins because they are not some accessory of your Pinterest account.
I strongly believe that without Rich pins your pins are in disadvantage compared
to your competitors because you don't have that additional keyword-rich
information that comes with your page SEO title and description. One of the
data tips you could find in other videos or articles about Pinterest marketing is
trying to get access to multiple group boards I'm sure if you have done a
little bit of research about generating organic traffic from Pinterest you've
seen these tips people would say no matter how relevant the group boards are
to your niche just apply to join the biggest group boards in order to get
higher reach on Pinterest. But it doesn't work anymore on Pinterest this way.
They've been very clear about group boards losing distribution power since
the middle of 2018 and when you see a group board with thousands of
contributors it might be tempting to apply. Because it will definitely be
easier to get accepted but on the other hand
you will be most probably joining a group board that is full of spam and has
no specific topic usually these generic boards allow pinners from all kinds of
niches so don't waste your time trying to get access to group boards, especially
to generic group boards. So focus on building boards on your own account rule
number four of generating Pinterest traffic is don't try to target too
narrow and long-tail keywords on Pinterest like you would do on Google
with a new site you will simply not be getting the amounts of traffic you
deserve on Pinterest. These are the two reasons why I recommend you to focus on
short and popular keywords instead the first reason is that Pinterest doesn't
give any priority to older sites Pinterest doesn't care about the main
authority or backlinks like Google does so competing for popular keywords is
possible for any new site and any new account on Pinterest. And the second
reason is that Pinterest users are rarely searched for something very
specific they don't have a long-tail keyword in mind when they come to
Pinterest. So just so you know it's official stats shared by Pinterest that
shows about 75% of all searches on this platform are short search phrases of
about 1 to 3 maximum words and people view on average about sixty pins
per query that's another proof that all the sites and search results have
approximately the same chances for a click you just need to make sure that
your pin stands out. If you want to really understand why Pinterest is such
a powerful platform compared to even Google search and why Pinterest works
for traffic generating much better than Facebook or Instagram I recommend you to
join my free Pinterest Masterclass if you haven't seen it yet and you'll find
a link to it in the description below this video now rule number five when you
save your pin for the first time on Pinterest.
Make sure you choose the most relevant board first.
Ideally, you should find a board that has the same focused keyword in the board
title as you have in the pin title after saving your pin to the best relevant
board you can save it to other relevant boards but make sure that your content
first goes to the most relevant boards. By doing this you help Pinterest
understand what your pin is actually about and you help the algorithm find
the right people who will be actually interested in your content and will show
early engagement on your pins. And if you want to understand better what does the
most relevant board mean and how you can master Pinterest search engine
optimization in general. Don't forget to check the link in the description below
this video that goes to my free Pinterest a SEO checklist it's a PDF file
my Pinterest traffic tip number 6 is create multiple images for each piece of
content remember that every pin image has a half-life of about 3.5 months
at some point continuing to save the same image repeatedly will
become less and less effective. So what really works on Pinterest nowadays is
creating new images and pin descriptions all the time. Even for your old content
and it's way easier to create a couple of new pins for your old posts and
share it on Pinterest with a fresh image then to create a brand new piece of
content right? Of course, Pinterest rewards content creators who get lots of
saves from different page URLs who can produce new content frequently but not
for all business models it works well so this strategy of saving multiple pins
linked to the same content actually can generate you a lot of Pinterest traffic
without burning you out with new content creation all the time. I often get this
question from people who learn about duplicate content on Google that if
creating multiple pins for the same content
you might trigger spam filters on Pinterest for duplicates I want to show
you that Pinterest doesn't mind you creating new pin images for old posts
because for Pinterest as a visual search engine an image is the piece of content
so as long as you don't save the same pin images linked to the same post
you're not creating duplicates. As long as you create a new image it's
considered for a fresh piece of content for Pinterest, my Pinterest traffic
secrets number 7 is be consistent. Okay this might be something you hear
about on other social media platforms as well. Like you probably know that
Instagram and YouTube reward accounts for consistency and the same happens on
Pinterest and you shouldn't ignore this fact I see that most of people struggle
with being consistent on Pinterest because it seems like such a hustle to
save more than ten or even thirty pins every day so people have a tendency to
jump on Pinterest every once in a while like once a month maybe and save a bunch
of their pins at once. A hundred of pins in less than an hour,
is it possible? Totally possible especially if a big part of these pins
are just three pins, but is it efficient in driving you traffic? No, it's not. You
need to try and spread out your pinning and if you cannot log in manually on
Pinterest a few times a day, just do it with an approved scheduler like Tailwind
for example you don't have to remember about Pinterest several times a day to
be consistent schedule pins with intervals of at least one day in
Tailwind and Pinterest will love your account for consistency check out my
other detailed video about using Tailwind scheduler you can see there
INFO icon in the right top corner, right now or just find the link in the
description below this video so I want you to remember what you learned today
and what will help you grow your Pinterest traffic fast? First, don't use a
personal account to drive traffic to your website use a business
account. Don't ignore the power of Rich pins if you didn't manage to enable them
from the first time don't give up and try to content Pinterest Support
to get this done. The next one don't waste your time with group boards
invest most of your efforts in building boards on your own account. Number 4
don't target a long-tail keywords on Pinterest most of the users are looking
for inspiration on this platform and so they use short search phrases of one or
three words maximum. Tip number 5 is the very first time your image has to be
saved on Pinterest to the most relevant board. Tip number 6 is create multiple
images for each piece of content and tip number 7 be consistent. If you don't
want to do it manually you still and scheduler and let me tell you the
biggest mistake you can make in growing your Pinterest traffic. Are you paying
attention to me now? So the worst mistake you can make is closing this video
before you click that notification bell and without subscribing to my channel
because I'm sharing Pinterest marketing tips every Thursday and it's free. It's
always up to date expert information about Pinterest so hit the bell, subscribe
and I'll see you in the next videos!