Well, finally NewJeans has the first controversy of their career.
This is so unexpected because the group follows a healthy concept and has never been involved
in any kind of attitude scandals.
However in this comeback, NewJeans was literally accused of deeming others crazy, and it all
started with the ending scene of their latest MV “OMG”.
Specifically, the ending scene of OMG shows an anonymous girl commenting under NewJeans’
MV saying, "Am I the only one uncomfortable with this music video's material?
Just show their faces and dance”.
Then, Minji suddenly appears and tells the girl: “Time’s up, let’s go”.
Turns out the girl is a mental patient that Minji - the doctor - needs to take back to
the asylum.
NewJeans’ fans were all excited by this sarcastic scene, as it implied that haters
who always try to bring NewJeans down are all psychopaths and needed to be hospitalized.
At first, this seems like a very savage and smart response to anti fans, because although
having just debuted for a few months, NewJeans already got haters and the girls were trying
to give out a warning, asking haters to check if they’re having some screws loose when
speaking ill of the group.
However, when considering this scene more carefully, people found it more of an insult
than a way of self-defense, because it’s surely not advisable to deem others crazy
just because their opinions are different from yours.
But it seems that in NewJeans’ vocabulary, “opposing opinions” simply means “wrong”,
and those who comment negatively on the group are all seen as bad guys.
That raises some questions, “So NewJeans just can't accept opposing opinions and only
welcome positive ones?”
“Are they trying to prevent people from giving opinions they don’t like by claiming
‘If you say bad things about me then you’re a psychopath’?”
That way, those who are not satisfied with this MV will now be given the "Let's go" meme
when commenting about it, and even if they try to explain their point, people will just
assume they're haters and won't listen to them.
To make things worse, some netizens even accused NewJeans of indirectly making fun of mental
illness and real mental patients themselves, while psychological diseases are very concerning
nowadays in Korea as many young people are increasingly prone to depression, NewJeans
and their team seem to be taking it lightly and even joking about it.
It’s true that malicious comments need to be condemned, but why should the group use
such a sensitive disease as a way to mock them?
That’s the problem.
As to why such a controversial scene could appear in the MV, many believe it was intentionally
added because, the fact that this footage appeared proved the production team knew what
they were doing.
Therefore, people believe that this scene reflects the producer's intentions of making
it clear that they would only accept reactions that are positive.
That begs the question, if they feel uncomfortable with criticism toward their works, why not
speak up themselves but convey what they think through NewJeans?
Well, because that would draw more attention.
In fact, NewJeans is still doing well even without using noise marketing strategy, but
the director and production team still decided to sprinkle a little drama for OMG, causing
the controversy to turn to NewJeans, from which the problem was exaggerated and of course,
the MV would get even more attention.
Well, whatever the directors’ intentions are, now literally everyone is talking about
OMG and it seems like they have succeeded in what they were trying to do.
Moving on to another recent heated discussion: Momoland is nowhere to be seen in MLD’s
upcoming 2023 Artist Concert?
Netizens were completely shocked because Momoland is literally the most popular group of MLD
Entertainment, and this company just excluded them from their biggest event of the year?
So on the list of MLD’s 2023 Artist Concert, there are 5 artists and groups including JT,
TFN, CocaNButter, NARIN and Lapillus.
Many people sent congratulations to Lapillus because despite being a rookie, the group
has made certain achievements and are thoroughly taken care of by MLD, whereas their senior
Momoland is not that lucky despite all the values they have brought to the company during
7 years of working.
Of course this is unacceptable to Momoland’s fans.
They immediately questioned MLD about the reason for their group’s absence, to which
the company hasn’t responded yet.
Frustrated, fans took to Twitter and accused MLD of being ungrateful with the moneymakers,
using Momoland to create their own reputation and then heartlessly throwing the girls away
when they are no longer valuable to them.
It seems like all these accusations are not baseless at all when in a recent livestream,
Jane is seen trying to let fans know that Momoland is being treated unfairly.
She bitterly revealed that MLD is building many new big training rooms, thanks to the
money that she and her group earned, because before Momoland, the company didn’t have
big training rooms upstairs.
As you can see, in the end of the livestream, Jane again emphasized that it’s because
of her group that MLD is now able to upgrade their infrastructure.
Looks like the relationship between Momoland and MLD is not good at all, and after 7 years
of ups and downs, the girl group will probably not renew their contracts and finally disband
in 2023.
Many people expressed their sympathy with the Merries community, and hoped for MLD’s
downfall because of the company’s disgusting action.
They also believe that no one will even come to the concert because the most popular group
Momoland isn’t going to be there.
Looking at the list, except for Lapillus, the rest of the artists are not that recognizable
to most Kpop fans to be honest.
Well, that is all for today’s discussion.
Do you think Momoland will disband this year?
If not, what is the reason that they won’t appear at MLD’s 2023 artist concert?
And does NewJeans’ accusation make sense to you?