What's up everyone. Welcome back to my channel, the best place to learn,
how to get visible using social media and get paid at using business strategy.
Now in today's video, I want to expose myself now over on my channel,
I've done hundreds of videos about social media. Now,
the thing with social media is that it changes every single year,
if not every single quarter and if not every single month.
And so I want to share with you guys some of the tips that I've previously said
on my channel that I either no longer believe in anymore,
I no longer do and I no longer recommend.
And so if you're interested in learning about some of the tips that I used to
say that I don't really want you guys to do any more than keep watching.
Now, the first outdated tip that I have.
For you is back then.
I used to say that posting two to three times a week on Instagram is enough.
If you want to skyrocket your growth. Now, I don't really believe this.
I think that if you are starting out and the focus is for you to get consistent,
I think posting two or three times a week is enough or even posting once a week
is enough with the goal of you training yourself to be consistent on a platform.
But if your goal is to hypercharged or supercharger growth on Instagram,
then I really do think that you have to post a lot more on the platform.
If you do want to explode your reach.
Now you might be wondering to yourself Anessa, why did you change your mind?
Well, for me.
The turning point was when I actually did my own experimentation.
When I did two to three times a week of posting, it did get.
Me results. But the moment that I actually increase.
The frequency to at least five times a week, I more than doubled my reach.
And so the reason why I also think that this strategy works now more than it did
before. Because back then I used to say things like, well, if you post too much,
you might fatigue your audience.
Your audience might get really bored of it or might not engage as much,
and it might impact your engagement. But now in this day and age,
I feel like Instagram has done such a good job in introducing so many different
features that allow variety. So for example, you've got IGTs,
you've got Instagram reels, you've got carousel posts,
you've got single feed posts, you've got videos,
you've got so many different things to the point where I feel like if you did
post more often, people won't be as upset by it.
Especially for me,
one thing that we're trying to experiment with my social media team is we're
trying to up to two times a day instead of just once a day.
And so obviously you don't have to do it to that extent.
And you also don't have to do it if it impacts your mental health or your
consistency.
But what I am saying is if you are at a level where you really want to
supercharge your reach on Instagram,
I highly do recommend that you experiment with posting more often than just two
to three times a week. Like I mentioned, in my previous videos.
Then moving onto the third thing that I used to say a lot here on my channel
that I want to add a disclaimer to so that we are all on the same page.
And that is when I used.
To say, you can succeed. Even if you have a small following,
this is still true. You can succeed if you have a small following.
But the thing is,
is that you have to keep growing that following a lot of people,
they have the misconception and they say to themselves, oh, well,
this person says that I can succeed. I just have a hundred followers.
And so let me just maintain it at a hundred and not really necessarily grow it
well over time, you're going to exhaust your audience.
And you're really not going to get a lot of benefit from just staying stagnant
for the entire year.
You really need to make sure that you're constantly growing your following
because at the heart of it, especially if you have a business,
it's a traffic thing. If you are selling a product or a service,
and you're promoting that product and service to the same 100 people for the
entire year,
do not be surprised if you plateau in sales or have a decline in sales.
And so just remember that having a small following is fine to start,
but you still need to make sure you're constantly optimizing.
And you're constantly trying to grow that following.
Even if it means adding an extra 50 followers or an extra a hundred followers or
an extra five followers,
it doesn't necessarily mean that you need 10,000 to succeed.
You can succeed with any type of following count, but you can't cannot succeed.
If you're following count, doesn't keep growing.
Or if it stays stagnant throughout years and years.
Now, moving on to the next outdated tip that I have,
but it's not necessarily outdated. I just want to update it really.
And that is me. He's saying that you got to create.
Shareable content via Instagram carousels. Now I do still stand by this.
I think that creating Instagram,
carousels and creating content that is more shareable,
like quote posts or just carousel content.
Like this is going to help you get more reach.
But I want to update that by saying, if I could choose between Instagram,
carousels and shareable content versus Instagram reels,
I would pick Instagram reels,
especially if you're strapped for time and you don't have time to create
graphics like this.
And you only have a limited time of effort that you could put into your account.
I would just focus on his rules straight.
Up. And the reason why I'm saying this is because when I compare my statistics,
because data does not lie, Instagram reels almost always.
Be the results that I get versus carousel posts. Now, of course,
carousel posts are definitely something you should still bake into your strategy
because I believe that there's two different like goals that you should have
with your content. The first goal is lead generation.
The second goal is nurturing.
So I feel like Instagram reels is really good for lead gen because you're
getting more reach and you're getting more traffic,
especially since this is a feature that Instagram is pushing,
especially in this day and age versus shareable content pieces like this.
I feel like the purpose of it is more so nurturing. Yes,
you're going to get some reach with Instagram shareable content,
but you're also going to be able to nurture audiences that already love your
brand and are considering whether or not they should buy your product.
Because at the end of the day,
there's only so much information that you can pack in a 15 second reel versus
what you can pack in a carousel post.
That's going to allow you to deepen the relationship that you have with your
audience.
And so I'm not saying that shareable content pieces like Instagram carousels and
quote posts. Aren't good.
I'm just saying that if you want to grow your account and get more reach
Instagram reels is better. No, at this point in the video,
I have absolutely exposed my myself in terms of tips that I used to share with
you guys that I just want to update,
or at least clarify or remove entirely from your Instagram strategy. Now,
speaking of updating, I do have a new Instagram guide.
This is 13 pages long with my latest advice on how to build a very strong
foundation for your Instagram account.
So you definitely want to check out the description box or the comments yeah.
For the link in order to download it for free speaking of outdated advice as
well. I want you to hit the notification bell because in my next video,
I'm actually going to be doing something really different.
I'm going to react to some of the advice that is shared on Tik.
Talk about Instagram. So I'm actually going to critique and audit.
What other experts have been telling you guys when it comes to Instagram
strategy and my opinion on it.
So you definitely want to hit the notification bell to check that video out
because it is going to be a juicy one.
Now I post a lot of content on social media, entrepreneurship, and marketing.
So make sure you check out these two videos that I have here as well,
while you wait for next week's video as always. I appreciate you guys.
I hope you guys have a great day. Okay. A great week and a great life.
And I will see you in the next week. Also,
don't forget to comment below and let me know what outdated advice that you
believe is here on the internet. That just needs to go.