Digital Marketing - one of the most frequently mentioned buzzwords in marketing. Marketers
praise it’s the way to grow an online business and academies all over the World advertise their new
digital marketing courses as the next big thing. How can you take advantage of this to boost your
career and unlock the business opportunities digital marketing has to offer? The first step
is to understand how digital marketing works and that is exactly what you’ll learn in this video.
Let’s get started with a simple definition of digital marketing.
Digital marketing is a form of marketing for promoting and selling products or services on the
Internet. It’s the process of leveraging different online marketing channels like search engines,
social media networks, and email to reach your target audience. Through digital marketing,
you can find people interested in your offering, interact with them,
and build trust with your brand. Digital marketing has a number of types, the most
important are website marketing, search engine optimization, content marketing, PPC advertising,
social media marketing, email marketing, video marketing, and affiliate marketing.
To understand how digital marketing works, let’s see how the different
digital marketing types can be used in an online marketing campaign.
Meet John. John wants to promote his online business and find customers to buy his products.
He knows that his potential customers are out there,
he knows that digital marketing is the way to go but he doesn’t know how to get started.
Let’s help John by laying out a digital marketing strategy he can use.
The first thing that John has to do is to create a website to showcase his brand, products,
and services. It doesn’t have to be fancy but it should be fast, mobile-friendly, easy to use,
and offer a great experience to users. This is what website marketing is all about.
A website is the focal point of all digital marketing campaigns
and the medium to present your brand to the online world.
The next action that John should take is to start thinking about content.
In the digital world, marketing is done through the use of online content. Things like blog posts,
videos, images, and podcasts are some of the content types he can use to grab the
audience’s attention and generate interest in his brand. This is what content marketing is
all about. Through a well-planned content marketing strategy, John can identify his
audience’s problems and create valuable and relevant content to satisfy their needs.
The next task John has to deal with is Search Engine Optimization. SEO will help John’s website
to rank higher in the search results and reach the billions of people that use search engines on a
daily basis. During this stage, he will make sure that his content is relevant to what users want
and that search engines can access and understand his website. He will use different SEO techniques
to convince ranking algorithms that his website deserves to be in the top positions of the results
for keywords related to his business. SEO is the best form of online marketing that can get
you highly targeted traffic 24/7 without paying for it BUT it takes time to work.
So, while waiting for SEO to work, John can explore other channels
like PPC advertising. With PPC advertising John can show his ads on top of the Google search
results and in the thousands of websites that participate in the Google advertising network.
Every time someone clicks an ad and visits his website,
John will pay a fee to the advertising platform. His ads will not be shown to all users but to
those that are actively searching for information related to his offerings.
The next item in John’s task list is social media marketing. To further expand his reach,
he needs to have a presence in the same places his potential customers’ hangout
and this is none either than social networks. Websites like Facebook, Twitter, and Instagram,
have billions of active users that might be interested in John’s brand.
These platforms have advertising tools you can use to segment their users based
on their location, interests, demographics, and target them with image and video ads.
As Jonh’s audience grows and more people visit his website, he can start engaging with them.
The best channel for this task is email marketing. Email is the most commonly used
communication medium and a highly effective sales channel. Through carefully crafted email messages,
John can keep his audience engaged and nurture them until they become new customers.
Next on the list is video marketing. A lot of users are turning to YouTube,
Tik-Tok, and other video platforms before they make a buying decision.
John can take advantage of this by creating amazing videos that help people solve a problem,
make a decision, or simply have fun. Besides being a great sales channel, video marketing is one of
the best ways to increase brand awareness and build a community of loyal followers.
The last but certainly not least channel John can use is Affiliate Marketing. Affiliate marketing
is one of the oldest forms of marketing that has grown considerably with the rise of the Internet.
The way it works is simple. John will give a commission to other people for promoting his
products on their website and audience. For John, this means more business while
his affiliates are getting a commission for each sale. Affiliate marketing is not only a
great way to increase sales but affiliates can become the best representatives of your brand.
That’s what digital marketing is all about. John can now continue optimizing his campaigns by
carefully analyzing his digital analytics. By making informed decisions and with lots
of patience, he can watch his business grow with the help of digital marketing.