- Wouldn't it be cool if AI did your marketing for you?
Well, now it can.
Hi everyone, I'm Neil Patel,
and today, I'm going to break down
how AI is changing marketing and SEO.
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Look, technology has made marketing easy.
Today, I want to share some of those tools
that can make your life easier,
and also talk about the future of AI in marketing.
So let's go over some of the tools first.
Tool number one,
Morphio.ai.
It's a monitor and analysis tool that uses AI.
It'll tell you when something is wrong
with your paid ad budgets.
This is super important because,
look, as an SMB or even an enterprise company,
you all have budget.
You don't want something to go over.
Now of course, if it's making you an arm or a leg
and it's highly profitable,
course you want to scale it up.
But in case something goes wrong and you lose money,
you want to make sure you stick within those budgets.
Or...
If a page breaks on your site
and you have a 404 error page,
you want to be notified right away.
Especially, if that page is getting a lot of traffic,
or you're driving paid ad traffic
or (mumbles) organically,
you don't want to lose that organic ranking,
or waste all that money that you were spending on paid ads,
and just ruin your quality score.
It can even auto exclude ineffective ad placements.
So let's say you're spending all this money on advertising,
and you're having people help you out.
If you're testing out a thousand different places
or a hundred, I know I'm going to the extreme,
if ones that aren't working out,
you don't want to keep spending money.
Even if your whole campaign is profitable,
but there's certain parts of the campaign
that aren't profitable.
But the ones that are profitable are picking them up.
You want to stop the under performing ones
so you can spend more money on the placements
that are performing.
That way, you'd make even more profit.
So check out that tool.
Tool number two,
marketbrew.
It's an automated SEO AI tool,
and here's what I mean by this:
It's a search engine that can calibrate itself
to be like any search engine that you want it to be.
So for example, let's say you want it to be like Google.
You know, when you make changes to your site,
it can take months before Google sees an impact,
and months before you even get the ranking position
that you want.
So you can make adjustments through this tool,
run it through marketbrew,
see what it would be,
and that way, you don't have to wait months
to figure out if your change was a good change,
or a bad change.
And that way, if the SEO experiments your running
are going to be positive versus negative
cause not all experiments work out.
So it's definitely worth checking out
cause it'll help you avoid some of the mistakes.
Now grant it,
it's not going to be identical to Google's algorithm
cause they make roughly eight plus changes a day.
But, it'll give you a a good idea
of what's going to work and what's not going to work.
Tool number three,
Jarvis.ai.
Content creation tools,
especially ones that are using AI,
are not perfect.
But, they do save you a lot of time.
What if, tools helps with your titles, your outlines,
and even paragraphs,
and you just have to go in and put some keywords.
It'll help set up all this content for you,
and then you just had to go in
and make it better.
That's what Jarvis.ai does.
It'll give you a head start,
and it can save you, sometimes,
half the time when it comes to creating content
which is huge.
Especially if you hate writing content.
I personally love writing content,
and I don't know why I still do this.
But I write it all manually,
I don't use the tools.
But for me, funny enough,
it's like a zen moment.
Another zen moment for me is like ironing.
When I iron clothes, it's really peaceful
and I love it.
Another zen moment for me is writing content.
It really puts me at peace.
Tool number four,
clearscope.
This will help you get more traffic from your writing.
And that's cause clearscope helps you produce content
that's highly relevant to what people are searching for.
It helps you determine, what topics you should focus on,
as well as the writing aspect of your content creation.
Such as headings,
keywords that you should use within your content
to also get the most traffic.
Cause remember, if you use tools like Ubersuggest
to do your keyword research which you should,
it's not just about those head terms.
That's when Ubersuggest we have those keyword ideas
cause there's all these other longed out keywords
that you need to use as well.
Now that we covered some tools that you should try,
here's where marketing and AI is going in the future.
With SEO, people like me at Ubersuggest,
we have teams of people working on AI machine learning
where you can put java script on your website,
and it just does all your SEO for you.
So you don't have to end up changing any aspect
of your on page code and the tool will do it for you.
We're even trying to use machine learning (mumbles)
and we're running experiments on our end
to figure out if we can even matching build links
to do the outreach for you,
all automated as if it was humans,
and actually get you linked without having a human do it.
And with marketing,
you're going to see AI integrated into all forms of marketing.
Not just, hey, you know...
SEO.
But also things like digital build boards.
You can end up telling a platform
that you have a budget of x dollars
and eventually, it'll test placing you everywhere
that it'll know that you'll get an R or Y from.
And that's where you're going to see the future of marketing.
Now it doesn't mean that all the AI is going to replace humans
cause humans can do a lot of creative thinking
and is yet to be seen
if AI can do the same type of creative skills.
Especially when it comes to marketing campaigns.
But, it can make it worth more efficient
and you don't need as many people to get the same job done.
Now, if you need help with your marketing,
check out my ad agency, Neil Patel digital.
If you need help with your SEO,
you can also check out my tool Ubersuggest.
If you have any comments or questions,
just leave a comment below, I'm here to help you out.
Thank you for watching this video,
make sure you like and share it as well.