hi my name is James Hoffman and since
2004 I have been writing online at June
7 common for that coffee in that time
from say 2004 till 2015 it covered a
period of time in the coffee industry
that was incredibly creative and soared
exploded in popularity around the world
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what I wanted to do is take the best of
that writing the best of the hundreds of
posts that I've written and in that time
the hundreds of thousands of words and
compile it into just one book organize
it properly structure it properly and
make it into a thing worth reading and
that's what I've done I worked with an
independent publishing agent in London
called white fox and they helped me work
together with cover designers editors
proof readers people who could help me
turn this into something special all of
that prep work is now complete and it's
time to go to print and that's where
this comes in and here's how it's going
to work I'm going to do one print one of
this book ever this is the only chance
people will have to own this particular
book though there will also be an eBook
version made that will be specially
designed for eBook readers I'm also the
author of the world atlas of coffee that
was published in 2014 and I'm very proud
of that book and with this particular
book I wanted it to sit next to the
world atlas on a shelf and look great as
such the dimensions were similar to the
same size cover it's just about the same
thickness as well it'll be a hardback
book it'll be fabric covered a slightly
finer fabric then used in the world
atlas but cloth bound also and the cover
instead of being printed will be a
deepest oil cover something for me
that's very important that's how a book
looks how it feels in your hand and so
with this one I wanted to feel special
the book is divided into four sections
the first of which is any writing about
espresso and then anything about coffee
brewing thirdly would be coffee business
and then the fourth section would be a
coffee career and this isn't just a book
for people in the coffee industry I hope
it's a book for anyone that's just
passionate about coffee
I've really enjoyed writing in super
calm over the last 12 or 13 years and I
hope people have enjoyed it too and it
would mean a lot to me for any kind of
support that people want to give be it
buying a book or just buying a book or
even just sharing it with their friends
any kind of support would be incredibly
welcoming and very gratefully received
thank you so much
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