- I got a great question from one of you guys
who wrote and asked this:
"Make a video or series that shows us your entire process
"of making a videocreators.tv video,
"from script to production to editing.
"I'm most interested in the whole creation
"of your YouTube vids.
"Thanks a bunch and keep up the great work, Tim."
This process actually evolves and changes over time,
but let me introduce you to my producer Trena,
which is where our process currently starts.
(distorted electronic music)
- What I do is I take all of Tim's ideas
that he has listed in Trello and figure out
which video we're gonna do next.
I take that video idea and I start researching on YouTube,
and what I'm looking for on YouTube, is looking at
the keywords similar videos are using.
I'm also researching what titles they're using
and what their thumbnails look like,
and then I'm also looking at a viewer to subscriber ratio,
because I know that if I can find a video
that has has more views than subscribers,
we've got a good idea.
Once I decide what the content's gonna be and a general idea
of what the video title is gonna be, I create a card for Tim
and I write down the questions or the points
I want him to cover in that video.
- Once Trena has listed those ideas in Trello,
then a few things happen.
First of all, we get into a meeting
and we just discuss all them.
I wanna know what her thoughts were;
we script out some of the content or we bullet point
and outline 'em like, "What are you thinking here,
"what direction should I go with this,
"what's your feedback about this item line,
"what are the main points I need to hit?"
And just make sure that I am up to speed on the content
that she's thinking that video should represent.
We write all the notes for that video inside its Trello card
and then I sit down and I shoot it for you,
which is what I am doing right now.
And them after I am done shooting it,
I will take the footage off of this card
and upload it to a shared Dropbox folder that I share
with Trena and my editor, Julia.
- Once I can see there's new videos up on Trello,
I get the footage off of Dropbox and I start editing.
Pretty much all of the software that I use
is part of the Adobe Creative Cloud.
So, I'll start with Premiere Pro, where I'll do the editing
and I'll do motion graphics in After Effects,
and then I'll also do additional graphic design
in Photoshop and Illustrator.
When I get a chance, I'll also use other tools
like Adobe Character Animator for our more elaborate
motion graphics videos, or I'll add little bits and pieces
with external plugins like Plexus or Trapcode Particular.
For each video, I do a few editing runs.
So, on the first run, I go through the entire footage
of a video and I get all of the good shots
and line them up in sequence.
On the second run, I watch the whole sequence
that I got from this process and
I start to trim the sequenece, and I also add indicators
at points where I think graphics or text
or any other cutaways or b-roll should go.
At this point, I have a pretty good idea
of what the video is going to look like, so on the third run
I'm actually adding all the graphics,
I'm looking for the b-roll, and as I go along,
I keep trimming the video if it's necessary.
Once all of this is in place,
I watch the whole sequence again,
and now I will add some sounds, I'll make sure
that the color is right and that the cuts are smooth,
and then I'll export the sequence and upload it on frame.io.
In the meantime I'll start designing the thumbnail,
so for that I first go through the entire raw footage
of this particular video, and I'll look for shots of Tim
where he's either very expressive
or he's in the midst of talking or doing some sort of pose.
So I'll end up with a few of these screenshots
and then I sit down again, I look at Trello,
and I think through the video.
Sometimes I'll watch bits of the video again,
and I try to come up with one or two ideas.
So the next step is to look out
for Tim's and Trena's feedback, so if they have a couple
of corrections or feedback on things to change,
I'm going to do that, and I'll export the video again,
and we'll look at it on frame.io again and see
if it's alright, and usually that takes one or two runs.
And it's the same thing with thumbnails.
But once we've agreed on everything
and once everything is approved,
so the video and the thumbnail, I'll also create
another version of the video specifically for Facebook.
So it has a bit of a different endcard
that doesn't have any of the features for, you know,
the YouTube clickable features,
and we'll make it a square version as well.
And then I'll upload both the video for YouTube
and the video for Facebook back on Dropbox
in a little folder called "From Julia" and that's it.
- So once Tim films and Julia edits,
I will take that video and upload it to YouTube.
I'll also go back-and-forth with Tim to figure out
what the best title is going to be for that video,
and we'll generally list
about 10 to 15 different title ideas,
until we decide on the best one for that video.
So once we have the title,
then I will upload the thumbnail that Julia created,
and then I move on to cards, and what I like to do
with the cards is I take a look at Tim's
average audience retention, and I like to put a card
right before his audience generally starts to dip off.
So that's around the two-minute mark; I'll put in a card
to a playlist, then I also go through the video
to see if Tim mentions any other videos,
or any other playlists that I can link a card to.
After I've got the cards on the video,
then I go to the end screen elements,
and generally with the end screens,
we always use the "Best for viewer" option,
and we also link to Tim's free eBook
to get some email subscribers.
Once all that's done,
then it's time to publish the video.
- One of my favorite parts about YouTube
is interacting with you guys and hearing your stories.
And so after the video is published and is live,
you guys are jumping on there leaving comments,
and I do my best that same day and the next day
to get in there and catch up on as many comments of yours
as possible, replying, answering questions,
pointing you to other resources,
hearing other questions you have, follow-up questions
about future videos we should make and things like that,
so I really love that part, and getting to interact
and engage with you guys.
Subscribe, and I'll see you guys again on Thursday.
Bye.
- Once all that's done, then it's time to plublis, ahhh.
- Back to you guys.