how important is video marketing hi my name is michael i'm a filmmaker and video coach
and today we are talking about video and how important it has become
so today you have probably noticed i am not at home i am in a crematorium filming for a client
and i thought this would be a great place for me to talk to you about the importance of video
marketing now this week predominantly i have started a five-week session with a client where
we will be traveling the country filming video content for their social media for their linkedin
um and various other platforms like their website and it's very important to be seen in today's
world we know that over the last couple of months we have predominantly been using online networking
we have been using the likes of zoom and teams and you know a lot of businesses now are switching
onto the fact that video is important so why should you have video in your business well first
of all um you know you need to be seen if you're not seen then nobody knows that you exist and if
you have a fantastic product and you want people to know about it then you need to be shouting it
out on the rooftops and the great way to do that is by using video so i am predominantly filming
video content uh breaking down boundaries and actually talking about all the different things
that this crematorium business has to offer and it's a good way to actually break down barriers
especially something that is very um tough to talk about in any circumstances video is a great way
to break down those boundaries and get you to understand a little bit more about what these
types of businesses offer so video is so powerful it's powerful because a lot of people these days
invest in people and the only way we can invest in people is to understand more about people so what
i do is every week i have the slice which is a weekly show where i interview business owners and
i give help and advice on how they can implement video in their business and i have a weekly value
video which goes out which is this one this is my weekly value video and then there is my
vlog which i film and produce every single week and that talks about my personal life it talks
about my business life and it just gives people a little bit more of an understanding of who i am
what i do why i do what i do and what hobbies that i might may have and it's also good because a lot
of people who didn't know that i was into walking didn't know i was into campervans um it's opened
up conversations and those conversations have led to work so video is so important so if you have
any questions with video and i've not answered them in this week's episode then please put some
comments underneath and i will get back to you so that's all we have time for in this week's episode
but i will be back next week with some more value content if you would like to subscribe then
don't forget to click the button if you would like to know when i post all my latest videos
then don't forget to click the bell thank you so much for watching and i'll see you all next week
you