All right, guys, let's jump to the chase.
You might think that you're okay because you have a YouTube channel and things are great
there, but if you're still wondering why aren't I getting any views?
Why am I not getting any new subscribers?
It's probably because you're missing some key things that every single YouTube channel
needs.
That's why in today's video, I'm teaching you five things that every single YouTube
channel needs, and these will not only help you get more views, but help you get more
subscribers.
My name is Morgan Stradling, and I am a YouTube strategist.
And once a month in my private Facebook group called Video Made Easy.
I do YouTube audits where basically all of the channel members, I will pick a few channels
and I will just give some high level channel reviews and audits.
And time and time again, I see these things missing from people's YouTube channels.
So that's why I wanted to do this YouTube video, so you can avoid these mistakes and
make sure that you are checking off these boxes for your channel.
All right.
So let's jump into this.
The very first thing that every single YouTube channel needs is a channel banner.
A channel banner appears at the top of your YouTube channel.
And by default, these are blank.
So nothing will appear there.
So when people go to your channel, if you haven't done this, all they're going to see
is your name and then your videos.
And that is no good.
YouTube has given you this incredible opportunity.
So that way you can really customize the experience that viewers and potential subscribers see
when they come onto your channel.
You control every aspect of what is on the channel banner, what colors what's graphics
are used, what texts you put on there, it's up to you.
But there are definitely three things that every single channel banner needs.
And that is you need to communicate who you are.
You need to communicate what you do, and you need to communicate how often you release
videos.
Including these three things in your channel banner will really paint the story for potential
subscribers.
So they understand, wow, this is the person for me, I need to subscribe.
Now, as far as the nitty gritty of how to create a channel banner and what to include
specifically, I teach all of this in my new program, the VidBoss Academy.
The VidBoss Academy is a comprehensive program that teaches you everything that you need
to know a to Z from starting a YouTube channel, all the way to filming videos, editing videos,
uploading videos, and ultimately getting videos and a channel that gets views and subscribers.
The strategies and methods that I teach in VidBoss Academy.
I have used for my channel to grow to over 10,000 subscribers within a year and other
channels that I have in addition to channels from my clients.
So this is a proven method and it takes you step-by-step.
I hold your hand and I show you every step of the way.
Here's what you need to do.
Avoid the guesswork, avoid the overwhelm with YouTube.
So definitely check out VidBoss Academy.
morganstradling.com/waitlist.
And that will be in the description below.
All right, the next thing that every single YouTube channel needs.
And guys, this is a no brainer.
This is a no brainer, but you would be surprised the number of channels that don't have this,
the thing that you need for every YouTube channel is videos.
If you have a channel, but no videos, then you don't really have a channel.
People come to YouTube because they want to consume content and they want to watch videos.
So if they come to your page and they see no videos there, you haven't uploaded.
You.
Haven't gotten the courage yet to show up on camera, to release that first video, it's
not perfect.
Then you know what?
You're not helping that person.
And that is a huge, huge, missed opportunity.
So if you do not have videos on your channel, just start.
They just need you and the great content that you offer and just get started.
OK the next thing that every single YouTube channel needs is playlists.
So after you've created those videos, because you have videos now, right?
Right?
Playlists allow you to categorize your videos into sections.
So that way, if people want to go really deep on a topic, all they have to do is click the
playlist and they can watch all of your videos from there.
Playlists are really great because they increase the watch time on your channel and they create
bingeable content on your channel because people can just sit there and watch one video
after another video after another.
So if you are wanting to get monetized and you're not monetized yet, you haven't hit
those 4,000 hours of watch.
Time playlists are key.
Playlists also make your channel a little less hectic because instead of just a million
videos all over the place on a variety of topics, people will see the playlist it's
very organized and structured, and it really gives them a really great idea of what content
you have on your channel.
So playlists are fantastic for a number of ways.
And there's a reason why you need playlist, which I will be talking about in my final
point.
So this all builds up on each other.
So just keep waiting because I'll talk about that in a second.
The next thing that every single YouTube channel needs is custom thumbnails.
Having thumbnails that are catchy and get people to click on your video are one of the
most important things you can do for your channel.
That's because click-through (CTR) rate, which is the percentage at which people see your
thumbnail and they click and they watch the video is one of the most important metrics
that YouTube looks at to determine whether they are going to promote your video and channel
in the YouTube algorithm.
So by default, YouTube will just pick three thumbnails for you and you have to pick one
of the three, but they are really bad.
They are usually you mid frame talking.
You're going to have a weird face.
It might have a screenshot of something you were talking about in the video.
It's just not appealing.
And so it's up for you to take things into your own hands, to take the bull by the horns,
and you need to create your own custom thumbnail.
Great custom thumbnails have great imagery.
They have texts.
They have great colors.
They work together to really pop and stand out against all the other videos on the page.
And if you just have a boring screenshot from your video, do you really think someone's
going to be enticed to check that video out more?
No.
Before they even read the title of your video, they're going to look at the thumbnail and
if your thumbnail is no good, then no, they're going to keep on scrolling.
For some YouTubers, choosing and creating a thumbnail takes more time than making the
video itself, which is crazy.
But it goes to show how important having a great thumbnail is because it can really make
or break your video.
And again, this is something that I deep dive in the VidBoss Academy.
I teach my strategy and my process to efficiently create thumbnails that get views and get clicks
because you do not have time to be spending hours making a thumbnail.
So I teach you the way to do that fast.
All right.
The next thing that every single YouTube channel needs is a customized homepage.
And this is where all of the other tips that I just talked about really all work together.
You need to have videos.
You need to have a channel banner thumbnails and playlists because all of these things
will work together in your customized home page.
By default, if you were not to touch your homepage, what YouTube will show is you will
have a no banner.
You will just have your avatar, your name, and then the latest six videos that you have
published.
This is not very impressive to a viewer or potential subscriber who comes on your channel
and wants to see what you have to offer.
Um... boring!
They're going to hop out real fast.
So by having a customized homepage, it's really good to tell the story to these viewers and
really paint the picture about what your channel is about.
So obviously having a channel banner, that's the very first thing that you're going to
see.
You want to make sure that you have that.
And then obviously you're going to need videos with great thumbnails, but YouTube limits
it to six of your latest videos.
And if you have more than six, you want to showcase that you have a ton of content for
people.
So that way, when they're watching your videos, they won't just run out of stuff to see within
30 minutes.
So that's where you're going to create channels sections.
And these are different sections of content that you can put on and you can just keep
going and going and going.
And by having playlists, you can highlight your top playlist right there.
And that really helps people understand, "Oh wow.
This person has a ton of videos.
And look, they cover this topic and this topic and this topic; here are their most popular
videos.
Wow.
This is a great channel.
I want to subscribe."
Now you can see the difference between each channel that really has nothing going on.
That's not enticing.
I don't want to subscribe to that versus a highly customized homepage, which of these
channels would you rather subscribe to?
Let me know in the comments below?
So as you can see, all of these elements are really work together.
And the point of this is to help you get more views and subscribers.
You can not trust YouTube to just take care of it for you.
If you make videos, they will come.
No, no, no.
That's not the way that it works.
And so if you do all five of these things, I know that you will get more views and more
subscribers and it will really help your YouTube channel grow.
But if you're wanting even more deep dive instruction, you want these step-by-step checklist
and tutorials of everything that you need to do to start launch and grow a YouTube channel.
Be sure to check out the VidBoss Academy, go to morganstradling.com/waitlist because
the doors are opening so soon.
I'm talking within weeks.
So get ready for it.
Sign up.
The link is right here or in the description below.
So in the meantime, as we're waiting for my next video, definitely check out this playlist
right here, which has all of my videos on how to grow on YouTube.
That's all I have for today and I'll see you next.
Basically, it's going to take you from basically, we'll teach you from zero to three.
Because through rate, which is the rate at which people see your thumbnails and they
click and watch the video is one of the most important.