I'm Antony Bonney of inSurge Unlocked. Today
we're going to be talking about your profile picture
and some settings that could be killing you on LinkedIn.
Welcome to Workshop Wednesday.
So on this week's Workshop Wednesday,
we're going to be talking about your profile picture and the settings.
So before I want to go too heavily into your profile picture
and the visuals of it and what it looks like.
We need to make sure you can be seen.
What do I mean by that? Well what I mean by that is, this THE GREY FACE.
So on LinkedIn at the moment, there are thousands
and hundreds of thousands of people who aren't in my network that
when I view them and when I'm looking at them,
that's what I see. Why are why am I seeing this?
Well previously on LinkedIn one of the default settings was that your profile picture
is hidden to anybody who's outside of your first connections.
Now, that means that doesn't matter how good your profile is if you're not physically
connected with someone then they're not going to see your face.
So just for example, I have 2 marketers here Shannon and Ben who have got good profiles,
but for anybody who's not currently connected with them or maybe looking to do business with them.
You cannot see their face.
The whole of LinkedIn at the moment is all talking about content and value
putting out relevant content that's going to be engaging with your audience.
So the importance of this I completely agree with
but if you're going to spend time effort
and money putting content together to try and generate yourself business and sales through Linkedin,
then you want to make sure that it's not just your network that small amount of
people that can see it the whole point of this is that
when they like and comment your firsts they like
and comment and share your content that other people outside
your network that your reach is getting out there
that they can see it that they can comment on it that they feel engaged,
they're not going to feel engaged if they can see a GREY FACE.
So just for example here this
is so much more prominent than people would believe this is one post from a
couple of days ago where the author is not one of my connection
so I can't see his picture.
Not only that but look one two,
three, four five five GREY FACES.
All people who have got their privacy setting set
where you can't see their profile picture.
So for Simon is post his content we've says to sell or not to sell on LinkedIn.
That is the question. What are your thoughts if I was going to comment on this my thoughts?
Don't be a GREY FACE.
So how do you fix this? Let's talk about on a mobile.
So on a mobile phone go to your profile on your profile the top right hand corner.
There's a cog click on that Cog
and it will take you to a menu and the second tab says privacy on that privacy tab,
it lets you edit your public profile
so that third of the way down the screen there are four options
your prop your profiles public visibility.
So your connections your network
or LinkedIn members and public we're talking here about you generating business from LinkedIn.
So you want to be making sure that every opportunity to sell to a
potential customer you'll take an advantage
of, so my advice is make it public. While we're talking about settings
let's talk about your LinkedIn
URL. So that is the web address that is a link to get directly to your LinkedIn profile.
Now the standard one we all know looks a bit crappy.
It's just a lot of letters and numbers and doesn't represent you or your business.
So the great thing about this though is you can actually edit this yourself.
So right at the top of the screen that we've just spoke about on your editing your public profile.
The very first thing says edit your custom URL.
So your url right at the end after linkedin.com/in/ can remove all those letters
and numbers and add in pretty much whatever you want
as long as it hasn't already been taken by somebody else you can use it.
So mine just says Abonney I've just used my name.
So anywhere you want to put it
whether it be on marketing material or in the bottom of your
emails anything like that your business cards.
It's going to look a lot better.
So there's already lots of information out there about how to do a great LinkedIn profile image.
Don't really want to go into that. What I would say is ask yourself one question.
If your customer landed on your profile, would you be happy that
being that picture being a representation of you?
If so fantastic. What I'd rather do is give you some actionable
things to make you stand out a little bit more.
So couple of bits one firstly you can put your picture in an outline
really really simple to do. Another one
you could add some imagery
or a logo to make yourself actually stand out now just as examples of this on here.
Don't be a great face. You can see that the outline does make a
difference rather than just within the white background.
It makes it stand out and secondly here with the logos instantly.
You can see that the two people on this are from the same company
because they've got a similar logo with in that picture Okay.
So Workshop Wednesday's are all about giving you actionable information that you can go away
and Implement yourself.
So this week I will be giving away another guide
and template that you can go
and go and build your own outline and put your own imagery using the free software again.
So comment below follow me on LinkedIn or subscribe to YouTube and remember don't be a GREY FACE.