There’s no denying it. YouTube is a TOP CONTENDER when it comes to WHERE PEOPLE listen to
or watch podcasts. It’s really a battle between APPLE, SPOTIFY, AND GOOGLE (YOUTUBE).
Last year, they hired their first PODCAST EXECUTIVE.
And they just released onto the platform for the first time a dedicated podcast page.
From the popular EXPLORE tab, you now find podcasts.
If you’ve heard any of this buzz, this may be the tipping point for you,
finally deciding that you either need to get your podcast onto youtube or if
you’re thinking about starting a podcast, starting it on youtube.
Well, I’m glad you’re thinking about it, and that you clicked on this video. Because
I’m going to share with you exactly what you need to get started podcasting on youtube –
But, at the end of this short video, I’m also going to let you in on what is legitimately
the ultimate, and most effective podcasting strategy at the time of shooting this video.
We’ve got a lot to cover, so we better get started.
Hey, friend, welcome to the Pod Sound School. I’m Studio Steve,
an audio and video producer by trade, and also one of the creators of the Pod Sound School.
If you’re ready to become a content creation master,
make sure to subscribe to our channel and check in each week for our seriously game-changing videos.
Podcasting on YouTube and video podcasting is something of a specialty of ours. In fact,
we’ve been teaching exactly that for over 3 years. We’ve helped hundreds of students
to get their podcasts on YouTube. We even created a very popular workbook and short
video series called The Quick Start Guide to Video Podcasting on YouTube & Spotify.
That’s available right now for $47. If you want to get a professional video podcast
up and running quickly, you can grab your copy of the workbook by going to podcastingsmart.com/video
I’ll also leave a link in the thing below.
And before I share with you what you’ll actually need to get podcasting
on Youtube and what currently, actually, works on the platform.
First I need to get a couple things out of the way.
There’s quite a bit of controversy going around about what a podcast exactly is.
Many purists or OG podcasters are adamant that what makes a podcast is an RSS feed
that allows you to share audio with all the different podcast players.
They’ll say, if you only have a video podcast uploaded to YouTube,
and you don’t have a podcasting hosting site, then that’s not a podcast, that’s a youtube channel.
The lines are very blurry when it comes to audio content. Another place you see this
blurry line is between audiobooks and podcasts, but I think we can all agree
on a couple basic conventions that most of us think of when we talk about a podcast.
One is that podcasts are commonly longer form content. They also tend to be more
conversational. This is a great quality because they allow more in-depth coverage of a topic.
And the reason I wanted to bring this up, is so that you can make that distinction for yourself.
The first tip to getting started with podcasting on youtube is to
decide what type of content you want to be making.
There really are no hard rules, there never have been, breaking from conventions can often be a
very powerful business strategy, so the bottom line is, we can coach you and give you tips,
but you know your audience better than we do. So you need to ask, what does my audience want?
With that out of the way we can get to my actual first tip for getting started with
a video podcast, and that is to stay in your lane.
What I mean by this, is it may be better for you and for the youtube algorithm if
you stick to one type of video. So while you may hear many youtube strategists tell you
to try splitting your podcast episode up into sections that center on certain topics and maybe
recording separate intros and outros for each chunk. This is actually a
strategy we have tried with many clients and students with varying degrees of success.
People love listening to and watching full-length episodes on youtube.
So perhaps the easiest way to get started is to just record and edit your entire podcast episode.
It can be whatever length you think your audience would enjoy. With this,
a good length to shoot for is between 15 and 40 mins.
So essentially what you’re going to do is a podcast as usual. Perform a regular audio podcast
the way you normally would only incorporate a camera. And that brings me to tip number two.
2. Setup for video.
This step doesn’t have to be complicated. You don’t need to have a separate camera for each
person or multiple camera angles. You also don’t need a fancy background with branded lighting.
However, you will need to invest in at least one decent camera. I would recommend a Lumix or a
Sony camera to start with, and I’ll leave those recommendations in the description box below.
If you need to start with a webcam or with your smartphone, I would recommend
using your smartphone as a webcam with one of many apps that allow you to do that,
so that you can capture the video from your phone directly into your computer.
That will save you a TON of headaches, trying to get all that footage off of your phone.
In addition to a camera, you’ll need some very basic lighting. For this,
either a ring light for each person or a couple of LED panel lights
will do the trick. I’ll leave some recommendations for that below too.
Overall, you may be looking at a thousand dollars of investment
to have a really nice-looking picture that can be edited to look really pro.
This is something you can build up to. Start with some cheap lighting, you can use a webcam or your
phone for the first handful of episodes, and then save up for a sweet sony camera.
Ok so we’ve decided on a format that we’re going to stick to for our show,
we’ve created a nice backdrop in our podcast studio and
invested in a little gear, and now we’re ready to move onto the VERY IMPORTANT number three.
Take advantage of the platform.
Here we’re talking about GROWTH. GETTING YOUR SHOW IN FRONT OF MORE PEOPLE.
One of the greatest and most amazing benefits of podcasting on YouTube
is the fact that youtube is the 2nd largest search engine in the world,
that it has 2.6 billion monthly active logged-in users, and that youtube also has
a powerful suggestive algorithm that will actually promote or suggest your content to new users.
Currently, podcast directories like apple and Spotify
are nowhere close to having anything like this.
So to take advantage of the platform you will want to REALLY incorporate
regular keyword and topic research into your podcasting workflow.
For this, my favorite two tools are TubeBuddy, Answer the Public, and Keywords Everywhere. I
will also leave all these tools in the description below so you can check out more about them.
And as you may have guessed we do cover, in detail how these tools work,
and how to actually conduct keyword research in our bestselling workbook “Quick start guide
to video podcasting,” so if you’re serious about really making this work for you, grab
a copy of that book, again for only $47 dollars. Once you have conducted all of your research,
this will help you to find and cover topics that people are interested
in and actively searching for, which helps youtube to push your content out.
Here it is very important to choose your video Titles wisely.
So don’t name your videos. Season 1, Episode 3, Stinky fishtanks.
Instead consider something like, The world’s
stinkiest fish tank - or what to do about a fish tank that stinks.
And the last and final tip, before I share the absolute highest performing
and smartest podcasting strategy you can do, is-
Number four, don’t forget about the thumbnails.
Many podcasters on youtube will choose a template
thumbnail and simply change the title for each episode.
Thumbnails are a CRITICAL CRITICAL part of your youtube growth. I have a great video
where I show you how to design thumbnails that get clicks in Canva, which you can find here.
But it’s important to know that you need to work in a decent amount of time
with each episode to design a thumbnail that is eye-catching and intriguing.
And finally, the moment you’ve been waiting for, and your reward for sticking with me.
Here is the ultimate strategy for podcasting, and it’s pretty simple.
Video podcasting on YouTube and Spotify or anchor.
Somewhat recently Spotify rolled out its video podcasting feature to everyone in the US
using their podcast hosting site Anchor.fm.
Anchor is a free platform that allows you to host your podcast and
has most of the bells and whistles of other podcasting hosting companies.
What is particularly amazing about Anchor is that in addition to publishing your video
podcast to Spotify, it will also allow you to share the AUDIO portion of your podcast VIA RSS
with all of the other podcast players, apple, Spotify, Google, Stitcher, Pandora,
Samsung, Amazon Music, Pocket casts, the list goes on.
So what you’ll do as part of this strategy is record and edit your video podcast episodes and
then upload them twice, once to YouTube and once to anchor. You can write your episode title, and
description in a Google DOC, where you can easily copy and paste them onto anchor and youtube.
This way you’ll have a video podcast on both
Spotify and Youtube and an Audio podcast everywhere else people listen to podcasts.
That’s pretty powerful.
And if you really want to take things up a notch and podcast
like a professional content creation BEAST.
I would advise outsourcing the video editing and finding a video editor who can treat your audio
and also grab 5 short vertical video clips from each of your weekly podcast episodes.
This way you will have 5 vertical videos you can share each week on
TikTok, Instagram Reels, and YouTube shorts.
That my friend is some powerful powerful stuff. You keep this workflow up for 3 months to a year
and check back in with me, I’m certain you’ll be sharing insane stories of audience growth,
new opportunities, and overall fulfillment of your professional and podcasting goals.
And that’s it for me today.
Don’t forget to grab your copy of our super helpful workbook, The Quick Start Guide to
Video Podcasting on YouTube & Spotify. You can go to podcastingsmart.com/video
to download that and get going with an impressive video podcast right now.
If you found this video helpful, repay the favor and give this video a thumbs up and share it with
someone else you know who is thinking about video podcasting or podcasting on youtube.
Looking forward to watching you take your content places,
don’t be a stranger, leave a comment and tell me about your show,
especially when you launch it, and until the next video, Happy casting.