Hey what's up Sean here with video influencers helping you build your influence and your
income with online video and today im siting with the co founders of
Kajabi Kenny and Travis How's it going ?
Hey great Good
and we just wanted to talk about briefly about the power of video and online video
for in a business arena and one of the things that if you check out
what they're doing you are creating YouTube videos educational
content you're creating all the social media content
and you have a business with employees and doing things
and one of the things we talked about off camera is that you are kinda like are treating
yourselves your software company that this site's kinda
like being a media company and you're putting all this
media what's kind of your philosophy in your strategy with online video ?
kind of funny we have an awesome like software style office but we tour people through there
and say and this room is our video studio and people
are what are you shooting they assume we have clients come in or something
we are like that no is for us Yeah but our strategy is people want to buy
products whatever that product might be from someone
They know like and trust you know and how do you do that if your software company with
stock photography on your website for example you
know its like no just be yourselves and be out
there in front of the video because people are going to buy from
someone who they relate to and they can trust like I said and video is the best we found
to do that Yeah it really like sparks their interest
even further so these are the guys that built this thing this is how
how to use it this is it's really it's almost like the old school you met the sales person
at the door and they show you the shoes or they show you the
car its kind of that strategy but it isn't selling its more
personality and it's encouraging and it's kind of raw but I mean we do have a studio
and but you gotta understand we started we didn't
have a studio and we literally would shoot maybe from
our computer at first iPhone then we eventually bought a camera that we saved enough amazon
points to get a nice canon and then
for years I was editing yeah Kenny was behind the camera or Steve
was behind the camera and I would talk or do something
and so now we have to evolve in equipment and learning we also have to learn how to
be on camera 'cause it was pretty hard for us at first
like you have to get used to seeing and need to hear yourself
'cause otherwise you'll be so I mean I would be petrified sometimes having to hear it again
the second time but you have to overcoming 'cause it
helps I mean you can even be selling like pluming anything
and if you have some video behind that people are gonna wanna work with you
yeah yeah I saw a recent stat that without doubt especially with sales on the website
if there's a video behind a product or a service or no video
the conversion is off the charts with a difference I don't understand why everybody doesn't have
at least one video on their site Yeah it's like the other day I have a flat
screen Tv installed you know and im looking at these dead stock
looking sites and it's like just shoot a video yourself to say how you're going to like do
the best job ever that's it
Yeah it's, don't even be sales you don't like don't make it some cheesy cable tv commercials
unless you are doing that for fun because it is fun to
shoot those and be silly but like just show yourself show
behind the scene stuff show yourself talking about your philosophy like why did you get
into that business you know what do you love about your
business what do you hate about your business what
are the best customers with so many things anybody can start doing
so do you think then that this could be applicable in pretty much any niche that so business
owners and just kind of those entrepreneurs that are
launching something that you get started with video and that
should be producing content Yeah anybody you obviously you start with
YouTube 'cause it's so darn easy it's so simple to just get
content up there and you can shoot all of this from you iPhone for a long time and you
know you can produce some really cool stuff with your phone
I love it and then maybe just lastly what are some of your best tips and maybe mistakes
that could help shorten the learning curve 'cause I love that
you shared your progression you editing you did some stuff
in front of the camera now you have some better stuff and now it's always that if you can
be like ok hey it's unreachable the second doing so great
what are some of the time savers and mistakes you made
along the way that people can say I think learning from others I think we started
using Wistia as a hosting platform and had so much cool
content about what kind of camera to use what kind of lighting that helped a ton learn from
other people like have kinda your mentors on how
they're shooting like their content like not only did Wistia
had teachers but really really cool content was like oh how are they doing they're standing
this way they're doing this kind of lighting that's
and then you got it just start doing it I think the more we did it
the better we got at it that studio up a lot just think about lighting and audio not like
pro quality you know but like when you start it's kind of weird
and the technology is so good it's pretty easy to do that but make sure you watch it
back like some people post some stuff why would you post
that I can't hear you I can't hear you I maybe you shouldn't
be like I already filmed it like well shoot it again I mean really you have to be your
own camera person your own editor and your own producer at first
I mean we were there was a couple of us at that point so
we could do that now we have Joe full time video guy is focusing on that all the time
but you don't have to start with that fresh start now
and so lots of you like you see it is valuable enough to make that investment in really content
you are not selling but if that is building the brand
and building the business you think that business should be
thinking that way like lets up level our gear our team to help build up this content
yeah you don't necessarily have to hire someone but we knew that was part of our strategy
we wanted to get to now you can hire an outside service
if you need to or just per project
yeah exactly I mean we really look a company like apple in a way of concentrating stories
behind their their hardware and software everything they
build and that's the approach we take as long as telling the
story of you know why did you come up with the idea who are we we are real people you
can trust I mean software you never know was it built
off shore was it built by a bunch of people that don't care
but when you are in front of the camera and you're talking and even like a few days we've
done that were their own periscope or their message
in a somewhat answer questions could do that in their
businesses for software in particular most competitions most competitors are talking
feature feature feature and we want to go out and talk quality
and aesthetic and easy to use you know and I think
having like a dedicated video person helped us do that and really put out a top notch
stuff and talk about things that are important to
you like things that you have a passion about like I started
doing this chalk talk videos and sometimes they weren't even about our bussiness or anything
it was about life and we got a lot of cool buzz from
that I think that's how we connect with Selena first she saw
this videos and she's like Oh she contacted good job you guys you don't know what a good
video might be what you might do for your business or
your career you can be shocked sometimes it's really good and then just to close what
kind of the world to change online video has change the
world what are you closing thoughts motivation inspiration for those watching lo literally
leverage on this game changing opportunity of online video
Yeah there's so much new technology it's incredible so I would say try things we are trying right
now periscope right now we've tried it before
just try anything don't get stuck in your ways but then again
we also live by a simplicity policy so it periscope isn't really working on our mix
we'll drop it eventually but we do try to be simple
being like wait why do you have to do that and like in the airport the other day this
lady has this giant bottle of water and they like you have to
throw that out so the tries to drink the whole thing and then
didn't you read an articule about someone with
like a bottle of cognac and then she passed out
it's like I already have it I have this maybe you need to drop it like test stuff is YouTube
giving you a result is facebook giving you results and
then keep doing that and then I love lately the word iterate like
so put out something it doesn't matter what it is and that's not the final installment
in for ever you know certain things on the internet stay around
forever so you don't want it to be embarrassing or
anything but then come out with better and better and better you know and work your way
up
Hey thanks so much for checking out this video make sure you subscribe to video influencers
for more content to help you build your influence and
your income with online video and check out the full length
interview that we did with Kenny and Travis is pretty awesome
yeah and I mean you are talking wisdom bombs going off explosions insides there's the whole
lighting round and
Yeah acted out lighting dance round You looked pretty significance so anyways
we'll link that up in the YouTube card and the YouTube
description all the stuff in the show notes thanks so much for watching keep crushing
it keep smashing it keep knocking it out of the park appreciate
you and we will talk soon air dry or hair dryer
I like to air dry but I would use a hair dryer Like the old dudes in the gym
Why do they do that old dudes in the gym there's paces that don't need to be dried in the gym
just saying Come on guys periscope five
Let's do this let's do this clap along with me let's do this
I don't clap along Really ?
Let's do this let's do this clap along with me
Beat box Let's do this let's do this along with me
Ok so let's land the plane here no no rhythm no rhythm at all Kenny can play
the guitar I cannot