Hey guys, Christian here from publishing life.com and yes,
from publishing life.com. I'm going to be starting all the videos that way,
because me and Rasmus have rebranded or going away from the whole
Mickelson twin's name. We'll probably keep the channel still Mickelson twins,
but the name is now publishing life.com because what
we're working on is way too big for two stupid twins to be working on
by themselves.
So we've actually spent the last year building a really fricking Epic team.
So everything that you guys are going to see from us is going to be from me and
Ross and from other people as well. So Alex, for example,
will also be filming YouTube videos, but anyway,
it feels freaking incredible to be back and sitting here
filming videos. Again, we want to do at least 100 videos in 2021.
So super excited about that. So expect regular content from us. Okay.
That's what I want to say there.
What I want to talk about in this video is what does publishing look
like in 2021? So the future of publishing now,
what other people are doing with publishing,
I don't really give a about other people can do whatever they want,
but I'm going to be telling you in this video,
what we're going to be dealing with publishing.
And if you guys are gonna follow us,
then this is the kind of stuff you're going to be hearing from us.
So I also really want this video to, um,
be for the people who have been in the publishing game for a while.
And maybe you're at like a crossroads. I've heard this story from people before,
like you've been in publishing for a while. You know, you're making some income,
but you always have that thought in the back of your head.
Like maybe the grass is greener somewhere else.
Maybe I should do the Shopify sell physical products,
Amazon FBA agency, social media marketing. I don't know,
but I know a lot of people, uh, feel that way. They're always like, Hmm,
am I missing out on something? What I want this video to be not,
that's not the purpose of this video,
but what I want to reassure you and tell you is that publishing is the
place to be no doubt about it. And it's not even just because, you know,
it's what we talk about. It's what we've been doing.
It's what we help people do.
I just genuinely believe that there's no better way to get started making
serious money online than with a publishing business.
And it's a lot because of what I'm going to talk about in this video.
So to answer the click baity question is publishing dead.
I see a lot of those YouTube videos. People use them as clickbait.
They get a lot of use and whatever, but to answer that question,
bullishing is certainly not dead. We're just going to start at, for example,
one of our friends, I haven't talked to him about this yet,
but I heard that he did his first six figure month from his publishing business.
$100,000 in one month from his publishing business, which is freaking awesome.
Our other friends started a publishing business back in June,
published his first book in June and in December did over $10,000 in
December. And that's just the KTP side of things.
ACX is going to add another two, three grand. I don't know. So 11, 12, 13,
14 grand ish in his sixth month with his brand new publishing business.
So publishing is most, certainly not dead in any way,
shape or form. Not that you think it is,
but some people are always thinking in the back of the head like, Oh,
when is this going to end? There's something better now.
There's nothing better than this in my humble opinion. So anyway,
what I want to talk about in this video is where publishing is going in 20, 21,
at least for us. So over the past year,
we've been trying to figure out how can we make more money with
books with publishing? What can we do? How can we innovate?
How can we just make this better?
And then further passed that information onto our students,
our followers,
and just help everyone in our circle make a lot more money with books.
That's what we've really been spending a lot of time on the past six months or
so.
And what we've come to realize is that
the way to scale your publishing business more is not necessarily
just putting out more books the same way you've always been doing and
just increasing your income $1,000 a month to 2000 to 3000 and things like that.
The future of publishing in 2021 and beyond for us at least
involves using our books to further sell more things
with the content of our books.
So what I'm talking about here is not just publishing books and selling
books to make royalties off those books, sales,
but taking it a step further and also using your book to sell more things
inside of it.
So imagine that for every $1 you make in book royalties,
from book sales,
you can make at least conservatively $10 extra
from the contents of your book and what this does not mean.
This does not mean some people might be thinking this,
putting like links in your book where like you have a gardening book,
then you put a link to, Oh,
he buys some gardening gloves or buy a gardening shovel.
That way I could make more money from my bucks. No, no, no. It's not like that.
What I'm talking about is selling something much bigger,
much more impactful for your readers and much more expensive
inside of your books. Think high ticket,
a thousand dollars and up using your book or books to further sell a high
ticket offer inside of your book is the key to scaling
your publishing business.
So imagine this imagine the standard way that you might know with
publishing, where you just make money with royalties.
You can go from brand new scratch to making $10,000 a month
in let's say 12 months like our buddy, he did it in six months,
but let's say in 12 months with this new approach that I just explained here,
and that we'll be talking a lot more in the future about, so don't worry,
we'll go much deeper in, in later videos,
but you can go from zero to $10,000 a month
in the first month your book is live. And with just one book,
I know that's a big bold claim,
but it really isn't that's is our future of publishing.
So yes, the goal is still going to be selling as many books as humanly possible,
make $10,000 a month in royalties. Yes, that's fricking awesome,
but make way more than that on the backend
of your book, selling preferably a high ticket offer,
that is how you can make it make the most money.
So you can make $1 on the front and 10 more on the back.
Now I don't want to dive too deep into this topic in this video.
I kind of want to leave some open loops for you and just touch on the topic and
kind of plant the seed in your minds and just let it,
let us sit with you for a little bit, so you can start thinking about it,
but that's for us is without a doubt where we are taking
publishing in 2021.
And the reason why I'm so insanely excited about this is because I know
that in 2021,
we will be able to help you guys and everyone else who watches our content
make more money than you ever have before.
So I just can't wait to deliver the best results out of anyone
online, most certainly in the publishing space,
but of any sort of make money online space.
So I want to end this video here. And, uh,
anything else I wanted to say, Oh yeah, I like the video magic emoji.
So if you guys watch this video to the end,
please drop the chocolate bar emoji down below.
So if you watch this drop the chocolate bar emoji in the comments,
and if you want to learn more about how we and our students are using
Amazon publishing book publishing audio book publishing to make money
online,
check the link below publishing life.com/free-training and check
out our free online webinar to learn more about that and how we could
potentially help you do that. So that's it. Thanks for watching this video.
We want to do a hundred videos in 2021 subscribe,
turn on bell notifications so that you get all the videos. But other than that,
that's it see in the next video.