Why You Need A Uniform - Jeremy Fragrance [0:00:00]
Antonio: All right, gentlemen.
Today, I’ve got Jeremy Fragrance and we’re going to be talking about the importance of
wearing uniform.
[Music] We actually started talking about this when we’re in your car.
Jeremy: Yeah.
Antonio: We’re talking about the importance of looking good having a go-to uniform and
you developed a uniform, right?
Jeremy: Yeah.
I always wear a suit.
I always wear a dark gray suit or a dark blue suit and with that always a white shirt and
in most cases a dark red or a gray tie.
Antonio: And, a lot of people they’re going to say, you know, okay, you know your uniform
you know the details here, but doesn’t that get boring?
Doesn’t that get like, oh, you know, it’s like I want to have a lot of fun I should
be able to wear whatever I want.
Jeremy: Yeah.
Antonio: Why do you wear this uniform?
I mean does it -- doesn’t it constrict you?
Jeremy: It has two – two nice things about it.
First of all, people recognize me more and more.
I’m building a brand, I’m the guy in the suit.
People recognize me easier and faster on the street because they constantly know me in
this.
So, it’s like a corporate identity just like a trademark from a brand.
I’m always the suit guy.
People recognize me faster and of course it saves time.
I’m not so extreme like a Steve Jobs or a Mark Zuckerberg who only wear really one
outfit and that’s it or Tom Ford also wears his black suit with a white shirt and that’s
it.
But, it definitely saves time.
Antonio: You go off on the streets and you’re stopping people asking them to smell something
on you.
Jeremy: Yeah.
Antonio: I mean I think...
Jeremy: 100% they recognize me better with that than...
Antonio: Or, they’re more likely to trust you...
Jeremy: Yes.
Antonio: Because a guy in a suit is not going to be assaulting me because you’re talking
to women a lot of times.
Jeremy: Correct.
Antonio: And they’re like, oh, I won’t give him two seconds.
Jeremy: Yeah.
Antonio: Versus a t-shirt and jeans guy.
Jeremy: Yes.
Antonio: They may get half a second if that.
Jeremy: It’s always is like a pre-selection because think, aha, let me see, okay, if he
has this high quality of a suit, it possibly means he has some type of established life,
he has something going on because otherwise he couldn’t wear such a suit, of course.
Antonio: Do you find that actually like this uniform it also suits like the brand that
you’re building up?
I mean your fragrance-based, everything is about smell, but you know smell is just one
of the many five senses and so, with the visual does it match do you feel to the brand you’re
building up?
Jeremy: For me, yes, because I always love going to the top being the number one this
type of direction.
And for me, number one means wearing very professional business suits type of setting.
Antonio: In your mind success in your industry...
Jeremy: Yes.
Antonio: You are already dressing like if you reach...
Jeremy: Correct.
Antonio: The pinnacle of success...
Jeremy: Yes.
Antonio: Your uniform will not change much?
Jeremy: No.
Antonio: I have always felt that whoever I’m going to like that achievement that I’m
going to get whenever I reach where I’m going like I – in many ways I’ve already
become that person and I daily practice wearing this uniform wearing, I mean for me I’ve
talked about this, it’s navy dark-colored shirts.
Jeremy: Yeah.
Antonio: With dark jeans with boots.
Jeremy: Yeah.
Nice.
Antonio: I’ll throw one -- I’ve got a sports jacket.
It’s just hot in this room, I didn’t want to actually...
Jeremy: Yeah.
Antonio: Wear a – wear a jacket here.
But, for me this is my travel uniform.
Jeremy: Yes.
Antonio: It actually works for the wide variety of items in my wardrobe, interchangeable wardrobe
where items work in that.
And I mean for you, you’ve got simple – you go with light-colored shirts.
Jeremy: Yes.
Antonio: Your ties can work with all of your different suits.
Jeremy: Yes.
Correct.
It saves time.
Antonio: I mean interchangeable.
Jeremy: Yeah.
And you know the – the colors they project a certain type of thing like red projects
something, blue projects something.
It’s different than orange, it’s different than a green.
For me, a person that appears to be confident or always wanted to be confident, it’s more
helpful in my eyes to dress in these type of colors or this charcoal gray than in a
pink shirt.
Antonio: So, with your uniform, do you have a uniform set like assuming that like you
had to like just – you’re traveling.
Jeremy: Yeah.
Antonio: And you’re going to travel let’s say for a month in the United States, you
can’t take a whole case.
Jeremy: No.
Antonio: So, what are going to be your uniform sets?
Jeremy: Okay.
That’s of course a heavy question since I’m a fragrance guy
Antonio: [Laughs] Jeremy: I always have to see, okay, do I travel
to Ibiza, it will be an island setting, what type of clothes will I wear?
Where...
Antonio: So, the first thing you do is you actually examine...
Jeremy: Of course.
Antonio: Where you’re going?
Jeremy: Yeah.
Antonio: So, this is something the same with your uniform, you look ahead...
Jeremy: Sure.
Antonio: What’s the purpose?
Where am I going?
You look at the weather.
What’s your mission?
I mean when you were just over in Southern Spain...
Jeremy: Yeah.
Antonio: You went there for vacation.
Jeremy: Yes.
Antonio: You were wanting to...
Jeremy: Yeah.
Dress casual.
I’m not going to wear a very oriental sweet tobacco fragrance in the high summer heat
to a beach party.
Antonio: To wrap things up, guys, that’s the key with the uniform.
Know where you’re going, know what you want to achieve, understand what your mission is
what message you want to send and then make sure that your clothing and fragrance that
your grooming everything sends the message you want to send.
That’s it, guys.
I’m going to be linking to Jeremy’s channel down in the description.
Go check it out if you want to learn anything about fragrance.
And thank you for sharing a bit about you.
Jeremy: Thanks, Antonio.
Antonio: I appreciate it.
Jeremy: Thank you very much.
Bye, guys.
Antonio: Take care, guys.
[0:05:06] End of Audio