- Welcome to The Journey.
Today we are gonna talk about
podcasting tips for beginners.
So for the past few years,
in case you've been living under a rock,
podcasts have taken a huge surge in interest.
- I take offense to that.
(Emma laughs)
- But--
- He lives under a rock.
- 165 million people have listened
to a podcast at least once.
- Yeah and around like 32%
of Americans are actually tuned into a monthly podcast.
So Nealy, are you like one of those 165 million
people listening to podcast?
- I'm actually listening to some right now.
- That's ridiculous.
Anyways Nealey, what podcast are you stoked
on tuned into currently?
- Right, I listen to a ton
but probably the most recent is
Smart Passive Income by Patt Flynn,
talks about all things just business
and smart passive income.
- All right, you are such a nerd.
So I'm listening to a pretty cool podcast,
its called Ain't That Swell,
its a surfing podcast.
Get it?
- I hate it.
(both laugh)
- No, its great they talk to like surfers
that are professionals, they're competing,
they also just have like self deprecating jokes.
They also talk about just all things surf,
so it's great for me when I'm not in the water
and in between work and commuting.
Also another thing that comes to mind
access to new audiences,
that's actually one of the main motivation
for why I want to do a podcast with Nealey
'cause like this YouTube thing you know
its doing well its taking off,
but think about the audience we could reach.
The new audience.
- She's been asking me for months.
- With a podcast.
- With a podcast,
but it could also help you
just better understand your target audience
and we all like businesses,
we all make money right?
This could actually help you make money,
so maybe you're thinking about starting a podcast
or if you already have one
maybe its time to start monetizing it, right?
(money flying)
- Because the competition out there
for ears is getting fierce,
so you're gonna need some best practices.
- So let's go over them right now.
- So the first step that you wanna take
is actually make a plan and define your goals.
So for example I mentioned I listened
to Ain't That Swell,
the reason why I listen to that
is 'cause I wanna learn more about surfing.
You know get in on the end,
get barreled on the facts,
but also if you're thinking about starting a podcast,
what is your expertise?
What could you share?
And define that goal,
what are you gonna give the people?
- Give the people what they want, right?
And following up with your expertise,
you gotta pick a topic,
and you have to stick with it.
People listen to podcast for a specific reason.
- That's a really good point.
- Right, so whatever your expertise is
keep it along that niche keep it focused.
- Yeah so there's a theme.
- Yeah, absolutely.
- People want that, they want to tune in
maybe that monthly podcast
that they're always listening to
because they want to get scared
with a spooky murder story.
So also when thinking about making a plan
its really critical to think about
what format do you want this to be in,
and there's a few ways you could do this.
Think about the podcast you listen to,
the one that comes to mind right away.
Obvious one, a monologue--
- Right.
- You've got to have the right personality for it
but its just you sharing your expertise,
take away the stage.
- Yeah sometimes its easier to do right
'cause its just you with your topic.
- Yeah and your time.
So there's also interviews
those are great I find those to be super engaging
more so than the monologue.
Like for example: love Howard Stern
I think his interview capabilities are awesome,
gotta give a little credit to the guest as well
I mean he has on the most fascinating
interesting people that he interviews.
- But you haven't been on there yet.
- Aw, Nealey.
There's also a third form, narrative,
love a good story
it does take a lot more work
but there's some really great stories out there
that people are tuning into.
I know we were talking about one recently.
- Yeah one of my favorites is Welcome to Night Vale,
its just an incredible podcast
that follows that narrative style.
- So next step
we're gonna talk about branding your podcast,
but first you gotta come up with a name.
- So important.
- I was thinking about doing one
for our business called Coffee and Kickflips,
got the perfect one, you ready?
- Uh, sort of. Let's go.
(Emma laughs)
- Drop in, with Emma.
- Okay, not bad I like it, I like it.
-You like that?
- Dropped in.
- So its like the skating reference,
I was kind of like do I go
with the coffee reference,
or both but you don't wanna keep it too long.
- Yeah it works, you know I used to have
a podcast in the past.
- Seriously?
- Seriously.
- What was the name?
- Craft Thinking,
we basically drank a different beer every episode
and talked about business.
- Ah, that's so cool!
- Ah, Get it? Get it ?
- That's cooler than mine.
Okay cool so does that mean you had a website then--
- Yeah.
- for your podcast?
- I did.
- Nice.
- I went the hard route and had a WordPress site,
it was a little bit more difficult
for those of you that aren't tech savvy,
or just don't want to spend time managing it
there are tons of podcast hosts out there
that are pretty inexpensive
that make it easy just to upload your audio
and its live for the world.
- So next up think about your equipment, right?
And what goes into choosing the recording equipment.
Ask yourself a few questions.
Number one, where are you gonna record?
- Yeah.
- Two, How many people are actually gonna
be on your podcast?
- And then three, what's your budget?
Right, these things can get costly
or it can be pretty inexpensive.
Now you're also gonna want to think about
the mic you wanna use,
the two most popular especially for beginners
are the Blue Yeti Mic and the Rode Mics
make it super easy to get started
and almost anyone can use them.
- All right so when it comes to actually producing
your podcast there's some great tips,
first off just know,
the first time is going to be awkward, right?
But don't read a script,
you don't wanna sound like a robot.
- Right, it does help to have like bullet points
of what you're gonna talk about.
Use those as conversation guides
not as exactly what you're gonna say.
- Totally, and also I do this on my webinars
like no one can actually see me doing my webinars,
I don't do video but I imagine
that my audience can see me.
And that actually helps me
to be more animated and bring my voice to life
and really add extra annunciation etc.
And I move my hands a lot .
So another thing when thinking about producing a podcast,
running an interview,
and my favorite interviews,
they're the ones you can tell,
the host did their research,
like their questions are quality
you can always tell when someone has it.
And those are the most engaging for me to watch,
so when you do an interview prep ahead,
trust your gut, and do your research
so that you are asking very quality questions
that are engaging for your audience to listen to.
- So you've got your podcast all recorded
and now you have to edit it,
there are two thought processes you can do here.
You can either leave as is
and just give the people everything,
or you can edit.
And now if you're going to be editing
you can use software like Audacity,
its a free open source platform--
- Oh I've heard of that one.
- Or GarageBand is a native platform for Macs,
its what most beginners start to use
when they are creating their first podcast.
- So when it comes to actually publishing your podcast,
you'll wanna submit your podcast feed over to iTunes
for apple users and Stitcher for android.
- Yeah and Spotify has also been one
of the recent ones to let a lot of people
onto the platform 'cause they're really
trying to promote podcast too.
- Yeah I just started to dabble with that
I noticed it recently.
I was like oh there's podcast on here too.
- Right.
- I love Spotify.
- Now each of those platforms
will have their own requirements
and things that you need to do
when you're submitting
such as like your image size for your podcast art,
and then the audio quality itself.
- Also fun fact,
you can upload it to YouTube.
- Yeah, its just another source
to distribute your content
for someone that likes to really
just watch versus listen.
- Now, your success
with your podcast is totally up to you.
- Yeah podcasting does take some time
and effort but it is totally worth it.
- If you think podcasting would be a good move
for you, go for it.
Comment below, let us know.
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This is The Journey,
we'll see you next time.