- Want to add products
to your Google Merchant Center account
without needing to create a whole feed?
Well, I'm gonna show you exactly how to do that
in this video, let's go.
(upbeat music)
Okay, so as I walk through this process in a minute
you're gonna see that I recommend a lot
of other videos to watch
about how to optimize each part of the process.
I'll leave a link in the description
to each of those videos.
So make sure you check them out
because there's a lot of little branches.
We're gonna learn how to do stuff
like optimize your product titles, optimize images,
optimize your product page
things that are really gonna come in handy
if you wanna scale up your Google shopping campaigns.
Without further ado, let's get into my computer
and I'm gonna show you how to add your products
to Google Merchant Center, let's go.
Hey guys, Sam here.
I'm just gonna show you really quickly
how to add products to your Google Merchant Center account
without having to set up a full feed
from your Shopify store into Google Merchant Center.
So you can go into products over here
and usually you create a product feed
but you can just create one product
in here at a time.
Admin is gonna ask you to fill in the product details here
so you make sure you choose the country of sale.
So I'm gonna put Australia, you can put the U.S, UK
whatever country you're selling those products in
and where it's gonna go.
So it's gonna go to the shopping ads.
Okay, cool, so the product identifiers
so this is gonna be basically the GTIN
or the UPC is basically the identification number
for this product say like similar to ISBN,
which is for books.
You probably have a GTIN
which will be the actual identification number
it's like the barcode number basically
some to often you might not have this.
You'd have to get this from your supplier
but what you can also do is put in an MPN instead
as long as you also have the brands.
So if you fill in the brand and the MPN,
it's okay you don't need the GTIN.
But I recommend getting the GTIN if you can,
especially if it's a new,
if you haven't sold much of this product before
because what that allows is
if someone else around the world
is selling that same product
the same GTIN from the same supplier for example
and they have shopping reviews
the stars on their actual ads
approved and implemented on their shopping ads
you'll actually get those
their reviews shown on your ads, which is pretty cool
if you're just starting
because you don't have to go through that whole process
of collecting all those first reviews initially
and then getting them approved, getting it all set up
which is a real pain in the butt.
I've got a whole video on that.
I'll put that in the description,
but basically, yeah so you can put in the GTIN
all the actual products
and it will pull in those reviews.
So the manufacturer part number
so let's put in something like N8
it's gonna put in some brand on letters that
cause that's, it's not as strict
the MPN is really what
it can be for your own store
but there's a lot more to get into that.
But basically, yeah, you can put anything there.
The SKU, I recommend having this as something
that allows you to identify the product.
This is really important when you wanna later do
Google shopping ads
and you wanna look at look at the products
in a campaign and beat on those individual products.
This is getting into some more advanced Google,
Google shopping stuff.
But if you wanna stop beating on the product level
you wanna be able to know which products are which.
Especially if you have multiple products
and those products perform differently
you wanna be able to segment based on that ideal SKU.
So I like to put, for example something in my store,
I'm selling surfboards.
So I might call this one key surfers
and then this might be the Superfish, S7.
And that's the only one I'm selling of that type.
That's just the name of the product basically.
And it just keeps so I know
when I look at it in the shopping ads
what exactly which one it is.
So it's gonna be the Superfish.
S7 is the actual title of the products.
There's a whole, this is where you need
to do a lot of optimization.
I'm gonna fill it in quickly now
but I'll have another video in the description
about how to optimize your product titles for shopping.
This is really, really, really, really important
to making sure you have a good title.
What I would do here is really think about
and build out the title based on a formula
as well as using what people are searching with
in the search results.
For a product like Superfish,
it's a specific surfboard
that is designed by a famous surfer.
I never knows about it.
So I would actually make sure that the name is right there.
But if it's your own brand and your own products
people don't know what the heck your special product is
unless they've heard about it before.
So what you can do is add extra language in there
that describes the type of product it is
so it's in the title.
And this can be different
from what's actually on your Shopify store.
So this allows you to keep the feed
and what's on Merchant Center and shopping ads
different from what's on the store
because your store is in the context of your store
and so the title can be something different there
that makes sense there.
But if people saw that on its own
it wouldn't really make sense.
Anyway, so there's a whole video on that.
I'll put that in the description too.
I recommend checking that out brand.
This is gonna be a brand name.
So for me, I have the key surface brand.
Description, this is a Hotsy, you've got 5,000 characters.
This is a whole thing.
There's a lot of stuff to go into here.
What I would do for your description
is you can pull in whatever is on your website
and what you've written out there.
Just make sure that your description
has more about what the product is,
how it is used and any other information
that can really help your customers
decide whether this is the product for them,
whether they would actually need this product
and use this product as well as benefits.
Like on the website,
you could have maybe videos in the description,
shipping information.
You basically just wanna include the information there that
basically can tell Google and people,
customers on Google shopping more about your products.
You'll see that when you go into the shopping ads,
to see the description in Google shopping
you have to really click through a multiple number of times
to actually see the description.
It's kind of a bit hidden,
but the point thing here
is that you're trying to tell Google
exactly what your product is
because there's no keywords in shopping
as you'll soon learn.
If you haven't set up shopping ads yet,
check out my other videos on
I take took you through exactly how to do everything
but Google doesn't have keywords.
What they do is they look at this information here
and they try and figure out what the heck your products are.
So, yeah, so I'm gonna put in here
the Superfish surfboard, fantastic begin.
This is a lie, but I'm gonna put it in here.
Beginners surfboards,
six feet in length and great for those big swell days.
Putting a lot of stuff here
basically what are people using to search for your product?
This is a terrible, this isn't the best example.
I'm just putting it in.
So I have something in there for now
but you see there's a lot of characters there,
I would recommend at least 500 characters if possible
just to give really good Google enough information.
This is gonna be a link to your actual product page.
So you're gonna go to your Shopify store
and get that product right there.
So I'm gonna go to my products
and I've added this one into my shopping shopping.
So here it is.
So I can actually go to the product page here
by clicking that little eyeball.
Here's my product page, it's a terrible page.
You know, this is just an example.
I've got another video where I take you through
how to make a really, really good product page.
And it's gonna be really helpful for you guys out there
to improve the conversion rates.
Let's go back to here.
I'm gonna put that in here like that
to get your image super easy.
So make sure you choose an image
that really does stand out from the competition.
What I recommend doing is actually going to shopping
and actually searching for other similar products.
What are your competition using?
So for example, if I go to Google myself
but search for the products
so this is what people are showing in shopping.
Okay, so they're all, you know, regular boards they're all
there's different types of designs, different ones here
but that's the one right there.
And it has, you know, a white background.
It kinda looks pretty boring to me.
Like these don't stand out a lot
and it just depends on the at the area where you're located
and who's advertising there.
But these are pretty terrible ads in my opinion.
You know that's a pretty terrible description
even though that's pretty similar to what I'm putting now
but you know, you really wanna feel that out a bit more.
So yeah, these are they're terrible.
Like that's, you know.
What I would do here is really
not you could mess with the background, make it stand out
maybe make a brighter, better quality image.
This is a bit, you know, it's really a bit hard to see it.
It's a bit dark then obviously just cut that out
and put that on a white background.
What I've got here is I've got this image here
which I think is it does a better,
it looks I think that's gonna stand out more.
What you can do is test out these images.
So put in one to start with and see how it goes,
but to get your image link
I'm gonna go back to the where Mr,
lost it where is it?
Here it is sorry.
So I can do is right click it and go open image in new tab.
I'm on Google Chrome so it allows that right here.
I have the image link, copy that.
This is after the question mark
that's what Shopify actually ads for themselves
you don't need that just get that link there
and then go back to adding the product
and paste that in as the image link.
You can also drag to upload
but this is gonna be much easier
if you already have it on the site,
but you can have a different image here.
You don't even need to have it uploaded to Shopify
which is really cool.
So yeah, here are the guidelines
but there's a lot to do with images.
I'll probably have a video about that.
So check the description too
about how to choose a really good image.
Once that's done, you could add here pricing.
So choose the currency
depending on where you're selling that to in this,
you know this is gonna play a role here
with the country of sale
and then availability is really important.
So whether that's in stock or out of stock or pre-order,
make sure that that's updated.
Google actually check your website
to see if it is up to date and condition, you know, new
unless you're selling something that's used or refurbished.
The power product, that's gonna ask for a lot of other stuff
like sizing, color, gender all that sort of stuff.
So you're gonna have to make sure you add that in
for each of these products, but this is not apparel
it's a surfboard.
Shipping and tax,
so that's gonna pull in from my account settings.
I've got another video on how to set up shipping settings
and tax settings in Google Merchant setup.
I'll put those in the description too
but you can also edit these on a product basis.
If you want to have different products
that have different shipping settings, that's totally fine
you can just edit them there.
Okay, cool, let's click save.
Oh, I've got an error.
Price, enter a valid value.
I didn't put a price in.
So this is gonna be 5999, oop $599.
Click save, let's see how we go.
(upbeat music)
Awesome, so there it is.
Congrats, your product is being reviewed by Google.
It's now preparing.
So let's go to all products and let's have a look.
(upbeat music)
Cool, this is fantastic.
So there it is in there.
Let's see, it still needs to get reviewed
that's for the feed, the all products come on.
Okay, so we have to wait about 30 minutes for it to update
but that is a full step-by-step guide
for adding your products into Merchant Center.
Very, very straightforward.
And that does save so much time.
You don't have to create a full feed.
Like in the old days, I do have a lot of videos
about creating the feed
because it's very effective when you have more products
and you wanna make sure that your products in shopping
are actually updated when you change them on your website.
That is important.
So if you changed something on your website here
it's not gonna change here
unless you've got automatic updates turned on
which is a whole other thing.
And I'll put a link in the description
to another video on that too.
I make a lot of videos about Google shopping
and Merchant Center and stuff,
but yeah that's how you add products in.
And if you wanna add more products
please click the plus button up here
and we'll go through the same process again,
as you can add more and more products.
This does get a bit tedious if you have a lot of products,
if you have 50 products
you're gonna be spending all night there.
So I recommend using a feed, but that's, you know, that's
I'll put a link in description to a video
on how to set up your product feed.
Anyway, thanks so much for watching.
If you have any questions at all
about what I've gone through today
or anything else about e-commerce,
leave a comment below in the comments section.
I check every single comment
and I respond to them all one-by-one.
It's what I do.
I wanna help you guys out there
set up your e-commerce stores.
Other than that, if this video was helpful,
please hit the thumbs up.
I really appreciate that.
That tells YouTube,
"Hey Sam Baldwin is making helpful content out there
for his audience.
Other than that, I'll see you in the next video.
I hope to see you soon, thanks for watching.
(upbeat music)