- Do you remember back in the day when we used to
spend more money on ringtones
so that the high of getting a phone call or a text message
was even better?
Now, when my phone makes a sound, it may as well be a brick
'cause I'm throwing it through a window.
The space of time between the distribution
of information and our absorption
of that information is barely just a couple of seconds.
The technology contributing to this overload
of information is, of course, the smartphone notification.
Even the most important details
that we actually want to know are getting lost
or annoying us because there's such an immersion
of content being pushed to our attention on these things.
But are notifications totally useless?
Of course not.
They're actually quite handy when it comes
to staying focused and being as productive as possible.
So if you're feeling a little bit too connected all the time
then let's talk about this resource
and how they can be useful and keep you productive instead
of drawing you in to the noise.
(soft music)
So when you download an app and you start using it
for the first time, you know you get that prompt
that's like, hey, do you wanna turn on notifications
so you don't miss anything?
But it isn't that we don't wanna miss anything.
We don't wanna miss the important things.
So for these moments, you need to know the right answer
to that question by breaking out what you want to know
into three categories; a need to know basis
a get to know basis, and a never need it basis.
Let's start with never need it, okay?
Because a lot of 'em fall into this category.
You know when those shopping sites convince you to
download their app for ease of use
and then want to notify you when they're running a sale?
Do you need to know that?
Absolutely not.
There's some arbitrary sale that probably isn't even
changing the prices as much as you would like them to.
We do not need notifications for that
but the reason they might trick you
into it is because of FOMO.
FOMO is a real thing.
The fear of missing out
is something that a lot of us deal with.
And so therefore we think, oh,
but if I don't have notifications on, I won't find out
about that one special day when I'm gonna get 50%
off something I really, really want.
Probably best that we don't fall
into that trap because all they're doing is
leveraging your fear to make them more money.
These types of apps you need to be super clear
about and know what their endgame is
from the beginning.
Shopping apps, gaming apps, yes, even social media apps.
They are operating their push notifications
from a perspective of FOMO for you so that you will be drawn
in and spend more time and more money on their app.
Use whatever apps you want,
download anything to your heart's content,
but you do not need to have notifications turned on
just to remember that it exists.
I have done that before.
That is how we end up in this trap.
Let's talk about the get to know basis.
And I'm gonna call myself out in this one.
Let me ask you this,
do you need to know the moment I publish a YouTube video?
Do you need to know that?
As much as it pains me to say it,
because I work very hard to provide incredible value
for you on this channel.
No, you don't need to know the moment my YouTube
video comes out.
It's going to be here whenever you're good
and ready for it.
And you can replay it to your heart's content.
The truth is behind the curtain here
that we creators benefit from you
having notifications turned on
because we find out more information
about the content that we've created for you.
First of all, there's a little ego boost that comes
with seeing how many active subscribers tap into a video
the moment it comes out
so we can see what the influx
of traffic looks like on a regular basis for us.
Secondly, the group of people who do tap a notification
and watch a video in those first few moments become a part
of a critical test group to see what the performance
of the video is going to be.
Some of the best YouTubers
in the world are changing their title or their thumbnail
or some other detail, whatever is possible
after publish, based on what they're seeing
the reception is in the first couple minutes of a video.
So it is extremely critical
that some have their notifications turned on so we can find
out is this video even worth anything to anyone?
So, yeah, it's really nice
for us when people have notifications turned on,
but is it nice for you?
It depends.
You might decide that the channels that you
subscribe to provide such amazing value
you wanna watch it the moment it comes out.
That's why I'm putting this in the get to know basis.
So you stay very focused on who you subscribe
to so that you can say yes, YouTube app,
you can send me notifications.
I will allow it.
But get to know it can also mean
that you'll customize how you're contacted
in different ways.
For instance, I don't want a shopping app to ping me
but I like to sell some
of my gently used clothing articles on Poshmark.
So I want notifications from Poshmark
if somebody has made me an offer or bought something
but I don't wanna know when there's a sale going on.
So I'll go in and I'll say yes to notifications
but we're gonna change 'em around.
And we're going to prioritize them a couple
of different ways.
Do not disturb mode helps with this even more.
There is do not disturb and then there's
all the different focus modes.
I have every single one;
work, personal, driving, sleep, do not disturb.
I have them all customized exactly the way that I
want want them so that I only hear
from certain people during certain windows of time.
And I only hear
from certain apps during certain windows of time.
So we're trying to find the apps that are going to
improve our lives
but are not hyper critical for this category.
If you've been around here for a while
you probably know how important sleep is to me
not to mention this little thing called a three month old
that I have is making me appreciate sleep even more.
That's why I'm thrilled to be partnering with Aura today.
Cause I'm such a huge fan of what they're doing.
Aura has an all-in-one mindfulness app
that more than 7 million people are using to invest
in their wellbeing.
Not only do they have a huge library
of sleep meditations that I find incredibly useful,
they have everything you could possibly think
of to help you with your emotional health,
with thousands of meditations, exercises, and stories
that are created by expert coaches and therapists
and story tellers.
It's kind of like an endless Spotify playlist for your soul.
Every once in a while
I'm gonna need to take a nap when the baby's sleeping
just because it's an opportunity to get some sleep
but that's not something that's super easy for me.
In the middle of the day
I'm not the type to just go curl up in bed.
Whatever I'm dealing with,
when I know I need to make that time
I can open the Aura app and I can find a resource,
a meditation, something to help me
with whatever I'm dealing with in that moment.
So I can get outside of that and be able to focus
on just letting go and getting a 20 minute nap in.
Aura has personalized recommendations that are
going to help you center yourself
in the way that you need so that you can get the peace
that you're craving.
Friends of Amy TV get to try it totally for free.
If you're one of the first 500 people
and you click the link that's very special
and in the description down below,
you get a free trial and 25% off your purchase.
So make sure you check it out before it's gone.
And then finally there is the need to know basis.
And you probably know what this looks like for you.
It might be phone calls,
it might be some text messages.
For me, my calendar is a need to know basis because down
to the minute I need to know where I need to be
and what I need to be doing.
So the things that help you to stay organized
and help you get things done
they may be in your need to know basis as well.
A couple more examples for me, I use the reminders app
for things that are not time based, but I do need to know
about throughout the day.
I have Slack turned on,
only during certain hours of the day.
That's a need to know basis because
either my team or members of Amy Landino's inner circle,
my mastermind group, they may be communicating with me.
So I wanna make sure I can touch base
with them much more quickly.
And of course, text messages.
I do not accept all phone calls.
I have that option in the phone
that if I do not know a phone number
it cannot ring through to me.
If it's important, they'll leave a voicemail, period.
I do not need a phone number to call me if I
don't know that they're about to call me.
That's just how it's gonna go.
But if I know you and you're in my phone
then you can can ring through to me.
These are examples of need to know basis.
This is how much thought I am giving
to my phone notifications
because I know otherwise it is a huge trap.
So I highly recommend that you take that information just
as seriously in your world.
Especially if you're saying I spend way too much time
on my phone and I can't figure out why.
Maybe we need to turn
off social media notifications that are driving you
up the wall.
Because every time you find
out there's a cool TikTok from your friend uploaded,
you end up going down the rabbit hole for three hours.
Okay. It happens.
It's understandable, but you can prevent it.
All right, full disclosure.
I do have one custom ring tone, it's for my husband.
And it's a very good reason for it.
He's usually calling to ask me to do something
I probably don't wanna do.
So I'm trying to make that, you know,
more of a happy moment when that happens.
(ringtone plays)
Yeah.
That's all for today.
Thank you so much for tuning in.
I appreciate it as always.
Remember, subscribe for good vibes, kiss the ones you love,
and go after the life you want.
Cheers.
(beep)
Ooh mama.
I do not fit in this dress.
Literally clipped in in the back.
Shall we make this quick, even most important details
that we actually want--
(clears throat)
I had a peanut.
So if you're feeling a little bit too connected
all the time, thanks to your smartphone.
Why do I keep saying smartphone like I'm 85 years old?
I dropped my phone.
I don't fit into this dress, and now I need to reach for it.
How do I play this?
I can't remember.
What's it called?
Notifications. That's what it's,
how did I forget that?
♪ Ever since I met the city you ♪
- Oh, definitely don't fit in this dress at all.