so do you know the seven essential key points of logo design find out why you
need to know these seven crucial points and then elevate your logo designs to
that next level and the first trait in today's video is the logo you being
scalable scalable means that the logo is still functional at a very small size
and also a larger sizes too so if there's too much closely packed together
detail the logo is not going to look ideal on small business cards also the
logo type needs to be scalable just as much as the logo symbol itself with the
growing importance of smartphones low designs need to be functional on small
screens and so some companies and designers are simplifying their logo
designs to optimize for smartphones now simplicity is what helps a logo stand
out against challenges of time and then also makes it easy for designers and
brands to work with that logo in the future now you want your logo to be as
clear and visible as possible while still communicating the brand message
you need the bare essentials to present the company and also a good logo is not
overcrowded with useless design elements simplicity requires excellent use of
negative space and the elements that make up your logo do you need that room
to breathe this is going to be allowed a design to speak clearly to the audience
now every local design requires a specific degree of balanced symmetrical
or asymmetrical but liquor designs require a whole lot of balance of work
one of the mistakes that most inexperienced designers make is that
they place the elements randomly on the Lego design without much thought at all
an unbalanced logo looks untidy and it leaves a viewer with an uncomfortable
feeling now you can use grids to create a Lego design a grid will help to keep
the design in line and perfectly drawn out also think about how the Lego symbol
interacts with the logo type this needs to be a perfect harmony of balance also
try looking at the space between each of the characters within your Lego type and
see the relationship between the Lego type and also the logo mark itself the
fourth a logo design trade you absolutely must adhere to is that you
need to make sure your logo follows a brief outlined by the clients now this
is so crucial and if it's not done properly not only are you going to have
a logo that's undesirable and ineffective
but you can also totally ruin the relationship with a client permanently
if you do stray away from these points the clients is gonna realize that you
don't understand their needs and also the importance of the brief so always be
sure to keep referring back to the brief throughout the entire logo design
project ask yourself does your design and communicate and represent the brief
or have you lost your way somehow
one key factor for professional and effective liquor designing is the actual
design being timeless and functional ten twenty or thirty years after its
creation now epic logo designs do stand the test
of time because they pay attention to the lego design principles that are
depicted in today's video and also they avoid design trends and fads design fads
and trends in society are changing faster and faster with the growth of the
Internet and so it's more important than ever to actually design a lego that does
not follow graphic design trends the sake the logo design traits is to make a
versatile design this refers to how the logo is used in different ways on
different mediums is it going to be used on a business card or maybe a 6-meter
large billboards or even as we looked earlier the logo is going to be
optimized for smart devices the rule of thumb is that your logo should also be
able to work at any color on any background that means it needs to look
good on black and whites with no effects gradient shadows and so forth now before
the last logo design traits today if you do enjoy and find my content useful make
sure to subscribe for weekly graphic design content and if you have already
subscribed do click the bell icon to keep up to date with every single upload
on my channel so the final leg design trait for functional designs is to be
original your logo it needs to have a degree of originality about it and it
needs to be different enough to attract attention and be memorable to remain in
people's minds you also need to make sure it's different enough to stand out
but it's also accepted into it's relevant niche so here's a quick summary
of the checklist that you can refer back to when designing a logo I'm also going
to save this as a PDF in the description box below if you want to keep it handy
for when you're designing your next load so yeah make sure your leg is scalable
it's simple there is balance you keep referring back to the brief
logo is timeless it's versatile and of course it's original so that was today's
video of seven crucial points that you need to keep in mind when designing a
logo do let me know if you learn something down in the comment section
below and of course like and share my videos on social media if you want to
support satori graphics and what i'm doing here for you guys on youtube.com
but you're in for next time guys design your future today peace