Thank you so much for helping me get to the keynote.
I can't thank you enough.
Listen, it's the least I can do.
You call, I'm there.
Thanks, James.
I mean what are you going to talk about?
Is there any insider information you can give me?
We're going to talk about some great stuff.
Good morning!
I'd like to get started with a few updates, beginning with Apple Music.
Apple Music has grow to over 17 million subscribers.
There's a great new simple and intuitive design in iOS 10.
This past year alone, Apple Music was the first place to hear over 70 great releases.
The combination of our incredible projects and the success of the App Store has made
the iPhone and the iPad the most popular gaming devices in the world.
But there's been something — or rather someone — missing, and I'm so happy to announce
today he is coming to the App Store.
We want as many people as possible all around the world to be able to enjoy playing as Mario.
And they'll be doing it first on iOS.
Now as the title suggests, Mario runs automatically to the right and as he does, he'll hurdle
small gaps and certain enemies.
Collect as many coins as you can and get to the flagpole at the end of the level.
We'll announce pricing later, but Super Mario Run will release in time for holidays in 2016.
So that's a brief update on the App Store.
Let's turn our attention to Apple Watch.
We call it Apple Watch Series 2 and it has been completely re-engineered.
It's rated water-resistant 50 meters.
The watch needs to withstand the pressure, the water pressure equivalent, of being at
a depth of 50 meters.
So for Series 2, we redesigned the speaker system and at the end of your workout, we
use the speaker itself to eject the water.
The S2 takes that to a whole new level.
We've added a dual core processor that's up to 50% faster, an entirely new GPU that delivers
2X the graphics performance.
It is the brightest display Apple has ever shipped on any product, 1,000 nits.
We've added built-in GPS.
Series 2 comes in a wide variety of styles as well as a new material we've been working
on for quite some time: ceramic.
This new white Apple Watch in ceramic has this gorgeous pearl-like shine.
The finish is remarkably smooth.
It's actually 4 times harder than stainless steel.
Apple Watch Series 2 will be priced at $369 and we're keeping in the line our original
Apple Watch, but we've done something with it.
We've added the same dual core processor that's in Series 2s so it's just as snappy and we're
calling it Series 1.
It starts at just $269.
You can pre-order both Series 1 and Series 2 on September 9th.
The watches will go one sale (both Series 1 and Series 2) the following week.
Next up is iPhone.
It's the best iPhone that we have ever created.
It has a gorgeous new design.
An aluminum body and formed sheet of glass describe a singular shape.
Tim and Jony have told you that there is a beautiful new refined design for iPhone 7.
It starts with this new finish we call Jet Black.
There's a second new black.
We call it simply: black.
And it looks very cool, very high-tech.
The new iPhone 7 also looks beautiful in gold, and in silver, and of course rose gold.
The home button is quintessential Apple design.
We click it to go home.
We double click it to bring up multi-tasking.
We've re-engineered it.
It's now force sensitive, solid state, it works together in combination with a new generation
taptic engine.
In fact, it's so useful we use it throughout the user experience.
So if you do a quick action like moving a widget, it gives you a nice taptic feedback.
There's unique feedbacks for notifications and messages and even your ringtones.
The new enclosure on iPhone 7 and iPhone 7 Plus are water- and dust-resistant.
And to to that and provide this resistance meant re-engineering it from the inside out.
Let's talk about the camera.
Everything about it is entirely new.
So this is the iPhone 7 camera.
New, 12MP camera system with optical image stabilization, wider F1.8 aperture, six elements
in the lens, that sensor is 60% faster, not a quad LED trutone flash, our incredibly fast
ISP, and wide color capture.
It is the best camera ever in an iPhone.
And this is what we're doing on iPhone 7.
There's now two 12MP cameras built in to the iPhone 7 Plus.
Well why have two complete cameras with two lenses?
So we know with two cameras, and two different lenses, we can create a zoom feature built
in to the iPhone.
But now with this button you can do one of two things: first, you can just tap it and
it jumps to 2X.
Here's an example of two photos side by side, the one on the left taken at 1X, the one on
the right at 2X.
So that's the camera in iPhone 7 Plus joining iPhone 7 with its great new zoom feature.
So our goal is to try to do something like this using the two cameras in the iPhone 7
Plus.
There's a new style that says "portrait."
You select "portrait" and it automatically jumps to using the telephoto lens because
that 56mm lens is great for a portrait lens, and automatically you see the depth effect.
Here's another photo.
That's absolutely beautiful.
One more.
So how will iPhone 7 Plus users get this great feature?
Well simple.
It will be a free software update later this year to all iPhone 7 Plus users.
EarPods.
Apple EarPods are the most popular headphones in the world.
And with iPhone 7 and 7 Plus we're moving to connecting them over Lightning.
So we've also made this: it's an adapter, Lightning to miniphono audio adapter.
And we're going to include that in the box with every iPhone 7 and 7 Plus as well.
Wireless.
Up til now, no one has taken on a challenge to really deliver the audio experience wirelessly
between your mobile device and your headphones in a way that takes advantage of the opportunities
to do something new and to do something great.
That is why today we are so excited to show you a new product from Apple called Apple
AirPods.
We believe in a wireless future.
A future where all of your devices intuitively connect.
When you try it, you're just going to be blown away.
And it all started with a brand new chip: the W1 chip, Apple's first wireless chip.
And there's so much technology packed into each AirPod.
There's the chip, there's dual accelerometers, optical sensors, beamforming microphones,
antennas, batteries (5 hours each), and there's a charger built into its case so you can recharge
from the battery and the case for up to 24 hours of total listening.
It will ship in late October and is priced at just $159.
What's happening today with iPhone 7 and 7 Plus blows that all away.
Because we have a new generation chip in the iPhone 7 and it's called A10 Fusion.
A10 Fusion is a 64 bit four-core processor with over 3.3 billion transistors.
It is a rocket ship.
So, what will iPhone 7 cost?
Just $649.
It comes in silver, gold, rose gold, black, and the new Jet Black.
We've doubled all the storage configurations so now it's 32GB, 128GB, and 256GB.
And Jet Black specifically comes in 128GB and 256GB sizes.
iPhone 7 Plus starts at $769 and it also comes in 32GB, 128GB, and 256GB and again, Jet Black
specifically comes in 128 and 256GB.
When can you order the new iPhone 7 and 7 Plus?
Orders start this Friday, on September 9.
They will start shipping one week later on September 16.
What a morning.
I hope that you can get a sense from all the details that we've shared, the level of care
that we've put into the products.
The most advance iPhone ever.
AirPods.
And the new Apple Watch Series 2.
Thank you!
Siri, what do you think of Tim Cook?
He's wonderful, but scheduling his appointments is crazy.
Siri, what do you think of James Corden?
This is about you, not me.