Hi, this is Anne with Graphic Design How To, and today I'm going to show you how to get prepared
for creating your first listing in your digital Etsy shop. And if you haven't yet opened an Etsy
shop, you can get 40 free listings by going to my description. There should be a link down there.
And I will also get 40 free listings for my Etsy shop, so it's a win-win situation.
And I also want to mention that this video is not about setting up and starting a shop necessarily,
it's just after that point where you're trying to figure out what to sell, and then trying to
figure out how to sell it. All right, let's get started. First, you want to figure out what you
want to sell. There are so many digital products available on Etsy and so many different types of
things you can sell. I actually made a video a while back about 11 different digital items
you can sell on Etsy, and if you want to check out that video, it'll be right up here on your
screen. So when you get ready to list, you can use my Etsy listing worksheet and it's free.
You can find a link to download this in the description also. So let's just say we want
to sell resume templates. I'm going to go out to etsy.com, and we'll just search for resume
templates and see what's out there already. Ok, so I'm just going to search for resume template.
And you'll see over here that there are 18,000 resume templates already existing
on Etsy. Now when we look at these, we are going to be looking for a few different things.
Now when I scroll through these templates, we can see the first uploaded photo of every listing. And
what do they all have in common or most of them? They tend to show the resume in a beautiful light
colored photo. And these all look like mock ups to me, meaning you can get a mock up template
and just superimpose your resume design on it, and that way you don't have to worry about trying to
take your own photos. The second thing to notice is the price. Here we have one for $10, $8,
7, 13 over there, 7, and then we have a few for $1. But it looks like most of these range between
$6 and $10. So that's about where you should put your price to be competitive. The third thing
we'll look at is the title, this part right here. It looks like almost everyone includes the words
resume template. So we'll want to write that down as something to include in our title too.
And then some of the titles include what file format is, like this one says Word and Google
Docs. This one also mentions Word and Google Docs. Ok, so I'm going to click into one of these.
And now we can get some more information. Now, I do want to mention that you should not steal
anything. This is just for inspiration to see how other people are doing it. So this is by CoResume,
and I'm not actually familiar with this person or this resume, not affiliated with them in any way.
So here we have the title. If we scroll down, we'll see the description. I'll choose Learn
more about this item. So we get a little intro text here, and then some important information
about this template. And then we get a paragraph about how it can be used and what exactly is
included. This one has three different resume templates: A one-page, a two-page, a three-page.
It also has a references page, a cover letter. There are two different sizes for different
parts of the world. And they're also including extra icons, which really help to upsell this
template. And they also include the fonts that are used in the template. Here are some extra things
that will help somebody who's going to use this template and what you need to be able to use it.
Then we get instructions on how to use it and some information about the author. It looks like this
designer has included about 10 different pictures of this resume. So if we scroll through these,
you can see everything that's included, plus a few little kind of commercials
for the template. All right, so we'll scroll down to the very bottom.
We'll see some of the tags that they've used for this listing. So paper and party supplies,
paper, stationery, design, and templates, etc. So as you're getting ideas from your research,
you can open your worksheet and write down your price range, the number of photos most people
include, and the styles of photos. Then you can brainstorm your title, description and tag ideas.
You'll want to make sure to include file types in your description. And when you're doing research,
you'll want to make sure to include the file types that you see the most often.
Try to brainstorm some extra value add ons. So what can you do extra for your customers
that would get them to notice or buy from you? Now when I'm getting ready to actually make a listing,
I just create a new folder that has a lot of different information in it. I keep a Word Doc
in there with title, tags, and description. I also include my photos in the folder,
and then the files that will be uploaded. And then I also put this checklist that you're seeing here
in the folder too. And that way it keeps it all organized. So here's my listing folder,
and I've got my Word document here with my title, description, and tags. And now we'll head over to
Etsy and actually upload this as if it were a new listing. So I'll log in, and then I'll come
over here to my Shop Manager. I'll come down here to Listings, and then I'll come up here to this
black button and choose Add a listing. So now we can add our photos. I'll go ahead and click this.
And then I'll add our photos with our resume template. And they're all the same. I just
wanted to show you how to add several photos. You're going to want to adjust the thumbnail.
So I want it to look kind of like this. That looks pretty good. We'll save that.
This is the first photo that people will see when they see your listing.
Now, if you have a video, you can add that here, but you don't have to do a video.
And I don't think very many people do because they are a lot of work.
Let's come down here to Listing details. I'm going to copy my title from my Word document,
and I'll just paste that in. And then in About this listing: Who made it? I did. A supply or tool
to make things. Now I chose this over a finished product because I do expect them to change this,
you know, switch their name out and make changes to the product.
When did I make it? I made it this year. And then the category I would just start typing resume and
see what comes up. And this first one looks good. For Primary color, I'm just going to put white,
Secondary color, I'll put beige. You're probably not going to fill out Occasion for this,
but if there is an occasion for your listing, you definitely want to fill that out. I'm
going to automatically renew this. Now when it automatically renews, you'll be charged another
20 cents, and there is a 20 cent listing fee for each new listing that you create.
If you're wondering about Etsy fees, I also have another video where I go over all the
fees and how much Etsy takes from each of your sold listings. This is a digital product. And
then for Description, I'll come back out to my Word document and just copy and paste this in.
If you have a production partner, maybe you have someone who helps you make your templates,
you can add it here. I personally make my digital products myself, but you can
read more about it here. Sections are your own set categories, and you can make your own. So
let's say you had resume templates for teachers. You can make a section called teacher resumes,
or something like that, and you add five to that, or however many listings you have. But I'm going
to leave this blank for now. I'm going to copy my tags from my Word document, and just paste them
in and then Add. So I've got resume template, and then the formats and a couple other relevant tags.
Materials are optional, and for something like this, I wouldn't add them. For a price I'm going
to go about middle of the road, so $7.99, and for Quantity, I'm going to put it at 100. And now
since this is a digital product, you can put the quantity as high as you want. SKU... this is just
a way for you to track your own items. You can leave this blank if you want. Personalization.
Now with a resume template like this, you probably aren't going to need to have it
personalized. They'll be doing that themselves. So I just leave this turned off. And then
you'll upload your digital files. I've got mine in a ZIP folder.
And it'll take a second. You can also choose if you want Etsy to promote this. Now this does cost
money, so I am going to choose Maybe later, and then we can go to Publish. Now I don't actually
sell resume templates, so I'm not going to publish this, but that's all it takes to get your first
listing on Etsy. All right, if you liked this video and you want to see more videos like this,
just hit the subscribe button and the little bell next to it and you'll be notified every
time a new video comes out. All right, I'll see you in the next video. Thank you!!!