Hi guys, Jordan with Motion Array and today we're going to learn how to make your video stand out!
I don’t know if you realize, but video creation is an EXPLODING field.
Literally everyone is starting to do it, for personal use, for business, trying to get
famous, to make travel videos, teaching and training, everyone and their mom, literally,
is throwing content out into the world, so a lot of people are wondering
how do you make your videos stand out?
Like, in a good way?
Well I’m gonna give you 3 tips to hopefully give your videos an edge over the competition.
So let’s dive into it with
#1 Give every cut a purpose
It can be really easy just to jump back and forth from one camera angle, to another, then
throw up some B-Roll and call it a day.
But you know how every time you show a new clip its an opportunity to give your audience
new information?
Every time you switch clips, that can be another opportunity to speak to your viewer.
I’m not just talking about transitions.
Those can work but just doing a zoom blur gets a little old after a while.
But if you want to learn how to do that...we have a video showing you how...if you want
to...it’s right there….nooooo pressure...
But here's what I'm getting at, even when you make just a simple cut, that can be another opportunity to take advantage of
You can cut away from this B-Roll at any time, but what if you wait right, until...NOW.
Cutting on action.
Or what about what’s in the frame?
You could do a simple match cut.
Even if you have just B-Roll of a person standing there not doing anything,
you can still get a match cut out of it.
It adds another dimension to your film and proves that you thought the whole things through.
It also makes your audience think that you’re saying something even deeper.
Maybe these two things are related, share a common thread, or maybe you just think it
looks cool.
If you’re in that second group, your secret is safe with me.
You could have someone lead into the next shot with a particular motion.
You could have the camera motion create the transition, you could insinuate the next shot
by getting your characters to look at whatever’s coming next,
the list...is...endless.
Bottom line is there’s a lot of different ways you can actually accomplish this.
This is a list of terms that you can start out with.
Google search them up and try to implement whichever ones you want to use in your next
video.
Feel free to pause it or take a screenshot to look over later.
standing out requires being creative.
And this point is all about giving points of connection between clips.
We’ve given some examples, but you can also try and discover your own new ways to give
your cut’s new meaning
#2 Focus on Audio
When I say “focus on audio” probably what comes to mind immediately is “get high quality
audio”.
That’s important, but I’m actually not talking about that for this point.
I mean, once you've gotten your high quality audio, and you’ve got your main edit down for your video
what else are you doing with audio in general?
A lot of people just find a piece of music, slap it down and say GOOD ENOUGH!
But audio is more than just music or dialogue.
There's ambience, sound fx, risers, foley, there’s so many other aspects to giving
life to your video through audio.
If you’ve got B-roll of a street corner, get some audio from a street corner.
If you’ve got a skateboarder landing a trick, give a satisfying thud when they land!
It’s not that hard to do either.
You can take sounds from real places, or make your own from scratch by getting creative.
For a recent vacation video I made, my wife was running towards the GoPro splashing in
the water.
But the sound quality I got from the GoPro was TERRIBLE!
So I put some water in the bathtub and made my own splashing sounds to use in the video!
Even something as simple as adding location ambience can help your video feel a LOT more
engaging. Take a listen.
(Birds Chirping)
If that’s too much then there’s always places like Motion Array where you can get
great quality sound effects for a very very low price!
And i’ve linked to their sound effects section down below.
And finally #3 Get Off The Beaten Path
It’s amazing when I hear people ask how to make their videos stand out, because you take a
look at their content, and it almost looks like their actually trying to blend in.
They’re using the same transitions, the same fonts, the same color grades, the same
structure, as literally, everyone, else!
No wonder you’re not standing out.
You’re doing the same thing as everyone else.
Now don’t get me wrong, we’re all guilty of it. Myself included.
There’s so much within us that when we see something that works for someone else, or
something that just looks or feels cool, we want to try and implement that into our own
work.
There’s nothing wrong with trying out stuff you’ve seen done by other people.
But what I am saying is that the only way to stand out is to do something different.
Let me just give a simple way to visualize this idea.
Which text do you see clearer here?
And if you’re asking “what do you mean which text?
That’s the only text.”
Exactly.
There’s actually a second piece of text here.
But whether or not you were able to see it, your eyes weren't drawn to it.
And now that you’re looking closer at it, you can kind of tell it's there and even read
it.
But compared to the other one in black, you’re brain doesn’t even want to give it a chance.
You gotta make your videos like that.
Knowing that there’s an infinite number of other websites and places and videos your
audience could be focusing instead of yours
Now, let’s be clear.
I’m not saying to just do anything weird, crazy, and ridiculous to stand out.
I’ve watched arthouse films that are like 20 minutes long of just a dude sitting reading
a newspaper.
It’s different, but...it’s not quite what we’re talking about.
Make your videos high quality, engaging, and send a message.
But through that process ask yourself, is there a way that I can break new ground, and
go against the grain to tell my story.
And guys that’s it for me, I hope you found this video helpful.
If you guys liked this video, please let us know. Give it a like, subscribe to our channel,
or even share this video with a fellow video editor friend.
Also if you're planning on downloading anything from motionarray.com
Stock music, sound effects, literally anything, then make sure to use the discount code
at the link in the description below. You can get 20% off your first months subscription at motion array
And for the first time ever we're going to give away a free Motion Array T-shirt!
How do you win? Well comment down below letting us know what you'd like us to cover in a future video!
Unfortunately right now we can only ship to the USA but in future installments we hope to be able to
extend this to other regions. But for right now, just in your comment, let us know you're eligible
by including, "I'm from the USA"
But thanks so much for watching, and I can’t wait to see you, in the next video!