If you've been struggling to get your first 500 subscribers,
now that YouTube has lowered the eligibility requirements for monetization, you probably
haven't focused on these 7 things that I'm about to share with you. Clearly define
your target audience. If you're not making content your audience loves,
you're probably not gonna gain many subscribers because you haven't captured their interest. So
how do you get to know your target audience? You must know their burning questions, what they
struggle with, and what they enjoy. You can do this by adding a poll to your community tab,
starting a conversation in your comments, or by observing recurring questions in the comments of
your competitors videos. You can also view the suggestions that YouTube provides when you enter
a keyword phrase in the YouTube search box. I use an indispensable keyword research tool
called TubeBuddy to find keyword phrases that will easily rank in the YouTube search engines.
I'll place a link to TubeBuddy in the description below this video. When you make videos that answer
the most burning questions from your viewers, you'll get more subscribers. Create quality
content. You won't get more subscribers by just uploading content that you want to make. Instead,
you should focus on creating quality content that captures your viewer's interests from the
beginning of your video to the end of the video, and then keep them coming back for more of your
content. How can you do this? Think about creating a video series based upon a common theme, so after
a viewer's finished watching one video, they'll be motivated to watch the next video. For example,
in this video series on how to get more views on YouTube, I placed in a playlist so when someone
starts watching a video, they'll automatically be linked to the next video in the series.
ou can encourage this binge watching session by linking to a playlist at
the end of the video that the viewer has just watched. YouTube says, "you can increase the
chance of YouTube suggesting your content by increasing the clickthrough rate and
YouTube watch time". Clickthrough rate refers to how many people click and watch your video,
and audience retention refers to how long people stay watching your video or continue
watching more videos in a row. You can also link to related content by putting your playlist link
in the first three lines of your description and pinning that playlist link to the top of
your comments. So how should you structure your content so viewers will watch your video all the
way through? Use a strong hook in the first 30 seconds of your video like asking a question,
making a bold statement, or teasing about what's come out later in the video.
After you've hooked a viewer, deliver the content that you promised in your thumbnail and title. You
can keep the attention of your viewer throughout the video by using lots of B-roll, transitions,
graphics, text, et cetera. You can also remind your viewers to subscribe to your video,
particularly if they are first time viewers, by adding a subscribe graphic or just asking them to
subscribe after you've delivered some of your main content. For example, you can say,
"if you liked the content so far, hit the subscribe button to be notified about more
content like this every week". Your call to action at the end of the video should be to encourage
your viewer to watch the next video in the series or to watch a related video or playlist. If you
want to capture their contact information so you can follow up with them, then offer a free lead
magnet such as a free report or free ebook in exchange for their contact information.
Another way to keep viewers watching your video is to add video chapters in the description below
your video. This enables viewers to skip to that part of the video that they're most interested
in. When you consistently upload quality content your viewers are interested in, they'll become
your biggest fans and want to keep coming back for more of your content. Your goal should be to
build an engaged community on your channel. Create clickable thumbnails and titles. If no one clicks
on your thumbnail, then they won't watch your video and you've wasted all your time filming,
editing and uploading your video. So how do you create a clickable thumbnail? Use bold
and contrasting colors. Add three words or less or none at all. Add your face,
differentiate your thumbnail from your competitor's thumbnails. Add a
curiosity factor so viewers are curious to want to click and watch your video.
If you want to improve the click rate of your thumbnails,
I highly recommend using TubeBuddy's thumbnail split testing feature. I'll place a link to the
tutorial in the description below this video. Besides the clickable thumbnail,
you also want to create a clickable title because viewers read the title before they click and watch
your video. How do you create a clickable title? You can make a bold statement like
this video titled "The Scariest Day in the NFL History" that currently has 2.4 million views.
This video titled "He Farms 35 hours a week by himself and Makes six figures" currently has
1.4 million views. You can also include words in your title like "Secrets" to make people
curious to want to click and watch your video. For example, this video is titled "Underwear
Secrets Every Woman Should Learn" and currently has 1 million Views. If you want to get more
subscribers, build curiosity into your titles and thumbnails, Optimize your channel homepage.
Your channel homepage is a great resource for new subscribers because it's the first
thing. new visitors see when they visit your channel, Add a channel banner that clearly
states what your channel is about. For example, my channel banner says,
grow your audience with video. You only have a few seconds to impress your first time visitors,
so make a clear value proposition on your banner. Include a channel trailer that motivates viewers
to subscribe to your channel. If you have a video on your channel that's already gained
thousands of subscribers, use that video as your channel trailer because it's already proven to
be successful. To add a channel trailer, just click on your customization tab in the left
hand column. Under Layout...video spotlight, you can add a channel trailer for people who
haven't subscribed, and you can also add a featured video for returning subscribers.
I also recommend adding sections containing playlists to your channel homepage so viewers
can take a deeper dive into your content, and this will motivate them to subscribe to your
channel. As you can see, I've added multiple playlists to my YouTube channel homepage,
and I recommend you do the same. Place your most popular playlist at the top and then
the other ones in descending order. To add a featured section to your channel homepage,
click on the customization tab in the left hand column. Under featured sections,
click add section, then click on single playlist, Under branding, you can add a profile picture,
change your banner image, and include a video subscribe watermark that appears across all
the videos on your channel. When someone clicks on your video watermark, they'll be prompted to
subscribe to your channel, so make sure you add that as well. I also recommend adding
basic info to your about page by clicking on basic info under channel customization.
Here you can add a unique handle for your channel, like I've used @drostvideo, Add a
description that summarizes the content of your channel, and you can also include
up to five links on your YouTube channel banner. For example, on my channel banner,
I've got a link to a free e-course called "21 Days. To Get Free Traffic" I've added a link
to my Facebook group called TubeVideoBootCamp. I've got a tip jar, a link to my Twitter account,
and a subscribe link to my channel. Keep in mind that the first sentence of your video
description appears under your channel title. For example, mine says, "I'm passionate about helping
small business owners generate traffic, leads and sales." If you correctly optimize your channel
homepage, it'll encourage first time viewers to subscribe to your channel, Promote your videos.
After you've uploaded your video, promote your video on and off YouTube to get more subscribers.
Here are some other ways you can promote your video on YouTube. Add your video to a playlist
so viewers will watch more than one video and stay longer on the YouTube platform. Link to
the playlist or next best video to watch in the end screen or end card. You can also pin your
next best video or the playlist. to the top of your comments. Include the video link or
playlist in the first three lines of your video description. Use the community tab to notify
viewers about your latest YouTube video. You can also use your community tab to post an image,
add an image or text poll or quiz. The beauty of using the community tab is
that you can schedule a post in advance so you can remain active between uploads.
Click the link description to learn how to use the community tab. Another
way to promote your video on YouTube is to upload a transcript of your video content.
If you do this, it improves the probability of your video ranking on YouTube and Google. Another
way to promote long form videos is to edit your long form video into a short. When you do this,
a link to your long form video will appear at the end of your shorts video. Click the
link in the description to watch my video on how to edit a long form video into a short. How can
you promote your videos off YouTube? Click the share button under your video to share
your videos on social media sites such as Tumblr, Pinterest, blogger, Twitter, LinkedIn,
et cetera. If you have a blog, you can embed your video in your blog. This will help your
video get discovered in Google search, which is the largest search engine on the net. Typically,
I'll extract a clip from a long form video and share it on Instagram and in my Facebook group
at TubeVideoBootCamp. This enables me to expose my content to an audience off YouTube and gain new
subscribers. Keep in mind, most subscribers to my channel are gained weeks, months,
or even years after uploading the videos. Track your videos performance in YouTube
analytics. When you know which videos got the most views, subscribers, highest retention,
and clickthrough rates, you can double down on those videos. If you approach the video
topic from a different angle, there's a high probability that video would do just as well.
Click on the overview tab in YouTube analytics to look at the top videos in the last
28 days. Click the dropdown to look at the top videos in the last 90 days. Click on
the content tab to see key moments for audience retention. You can see the intro, top moments,
spikes and dips. You'll also be able to see how viewers find your videos and here are the
top traffic sources. If you click on the audience tab, you'll be able to see videos that grow your
audience, channels or audience watches, what your audience watches and formats your viewers watch
on YouTube, as well as when your viewers are on YouTube. If you click on the research tab,
you can explore what viewers are searching for on YouTube, so you can explore searches
across YouTube, your viewers searches. You can also explore content gaps,
which is a way of measuring what viewers are searching for and the results they find. If you're
Stuck for video ideas, I highly recommend using the research tab and channel analytics.
Another way to track the performance of your videos is to use the click magnet
tool from TubeBuddy. I'll place a link to TubeBuddy in the description below this video.
You can view the power rankings if you want people to watch more of your videos creating
content they crave. You can check out the opportunities to get the most bang for your
buck when focusing on improving these particular videos, the element inspector discovers which
elements of your video packaging are actually driving the clicks. With advanced analytics,
you can view and export a variety of advanced metrics and video data. For example,
under power rankings, I can see the videos that have got the top clickthrough rate,
watch time, and number of clicks. Under CTR opportunities, I can focus
on improving the titles and thumbnails to get the highest opportunity scores.
Here's a bonus tip if you want to get more subscribers. Increase upload frequency. If
you're already uploading once a week, increase your upload frequency to two times per week or add
a livestream. Alternatively, you can upload shorts videos because they're quick and easy to make and
attract new subscribers. Collaborations. This is a great way to expose your content to a different
audience. You can do this by approaching creators that have similar channels with a similar size.
Improve each new video you upload by 1%. For example, you can improve the click-through
rate by creating a better thumbnail and title. You can improve audience retention by creating
a better hook and linking to related videos. You can upload quality content by providing answers
to the burning questions of your viewers. After you've reached 500 subscribers, you'll be able
to monetize your YouTube channel by activating channel memberships, super chat, super stickers,
super thanks, and YouTube shopping. Just keep in mind, you won't be able to earn ad revenue from
your videos until you've reached 1000 subscribers and 4,000 public watch hours, or 1000 subscribers
and 10 million valid public shorts views. So after you've reached 500 subscribers, keep growing by
implementing the points that are mentioned in this video. If you want to make money from your
new or small channel, but you don't have 500 or a 1000 subscribers, watch this video on the screen
right now for 10 ways to monetize YouTube channel without 1000 subscribers. You'll be glad you did.