hey what's up guys welcome to etsy print
on demand shop reviews this is episode
number 37 and today we are looking at
somebody that i think most people
watching can probably relate to somebody
that was excited to jump on etsy open
their shop probably used some of my
videos and my guidance and my tutorials
to to get that far maybe not i think so
though that's what they emailed me and
made it sound like they do watch a lot
of my videos so this is going to be a
good like kind of uh evaluation of you
know did they adhere to all the best
practices and i know there's a lot going
on a lot of moving parts and i
definitely am not going to be judgmental
in any way if you didn't manage to
remember like every little thing that i
do recommend doing that i would consider
to be a best practice uh but it's gonna
be fun it's gonna be a good shop review
because i know it's probably gonna be
relatable like i just said to a lot of
people who are just getting started
and uh they're struggling to make their
first sale so that was what made me
really want to dive in here and help
them get there so hopefully we'll see
that first sale really soon and i've got
actually a quick tip on how to get the
first sale that you guys could probably
guess but also you know it's really
going to be a story of i took a quick
peek of
how like the small little optimizations
that may seem meaningless
at surface level can really be what
distinguish your shop from everybody
else's in the customer's eyes so that's
what i want to kind of harp on as the
theme for this episode i think it's
going to be very productive why don't we
get started
[Music]
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love to have you all right let's jump on
over to etsy and check out this shop all
right here we are at jenny prince i will
drop a link in the description in case
you guys want to check it out for
yourself and follow along so
the first thing that i want to point out
is that your shop doesn't have a banner
adding a shop banner doesn't take very
long there is a website called pexels p
e x els.com
where you can use a creative commons
zero license so you can use it you know
basically with no attribution required
you can use it for free you can make
money on it if you want to you can
basically like you have like the rights
to do anything that you find on this
website and a lot of photographers post
stuff here so if you just type in the
word like shop for instance i just made
that up right look at all the like
images you can use as a shop banner and
you can just like kind of right click
and save image and then upload it as a
banner for your etsy shop now you can do
a lot more than just that but at a
minimum you know it takes like 30
seconds to go to pixels grab an image
and then upload it here so i wanted to
say
your shop looks incomplete without a
banner i would highly recommend
everybody just take you know at a
minimum 30 seconds and upload a banner
not that by the way i think the average
customer doesn't actually come to your
your shop page it's not that customers
won't find their way to your shop
i just think on average
they search find buy you know what i
mean they might go to google
and then click a link that goes to the
etsy product listing add to cart
checkout or they may go to etsy.com
search
click it in search results add to cart
check out i don't think most go to the
shop all right but the ones that do it
does look a little bit incomplete so you
don't want to hurt your
perception in the customer's eyes by you
know not having one okay not to harp too
much on a banner but you know what i
mean it's just a small thing it's easy
to do
as far as um your shop goes so before i
even like look at you know designs
niches etc i do have this one rule of
thumb that is you really want to frame
your design
uh to be like very easy to see read
and people do this subliminally in like
microseconds in their head that's how we
have been kind of trained our brains
have been trained now because the
internet's been around and been a
regular part of our life
for so long that uh
i mean
what do you think probably took a couple
years now it's been around for decades
so you know we go to amazon we go to
etsy we go to google shopping you know
wherever we go it's like we're used to
seeing these little squares
of the products and we're used to there
being text that represents the product
title but no one reads the text
the first thing our eyes are are drawn
to is the product itself and if we look
at your you know breakdown of your
thumbnails uh the thumbnails are okay
but like this is the design portion
right here if you can see what i'm
highlighting right and it probably
occupies at best like 15
of your of your thumbnail space
so when they do a keyword search like
for instance there is no planet b i see
the the earth day shirt and that's great
earth day is coming up so you're on some
big niches they're gonna have a lot of
traffic when they do a search and by the
way you can compare yourself
um i can show you even a trick here um
of how i can okay there is no plan b
shirt let's see
okay so this is your competition right
now i don't know where you're gonna rank
uh well you i guess you could do this
right you could
grab your shop name and then do a
control f search
okay so you're not even on page one
which is not good you you would want to
be there for sure
um 896 results by the way so it's not
too bad either but watch this so if you
want to see how you look relative to
your competition i'm just going to right
click this uh i realize my head's
blocking it guys i'm sorry if my head
was blocking it the whole time i'm going
to right click this image and i'm going
to click copy image address okay and
then i'm gonna go over here to the
search results
and you know what i'm gonna do is i'm
just gonna
um
and by the way this is not something
that you guys need to like really try to
replicate but i just right clicked that
other image and i clicked inspect and
then i changed the source of that image
so now i have like kind of artificially
implanted your design
in search results here in a live search
so this isn't working on anybody's
computer except mine by the way this
isn't like a hack or anything like that
this is just for
so that i can see how you look versus
your your competition now i don't think
you actually look that bad
but i think that's really more of a
testament to like that your
competition's not doing a great job
either of this like the customer
in most cases is going to include the
word shirt if they want to buy a shirt
so they're not necessarily looking at
the actual shirt and thinking this is a
good shirt right they're just assuming
that like yeah everything on this page
is going to be a shirt what i'm buying
is the design okay so like what can you
do to stand out amongst your competition
uh assuming that you do actually rank on
page one like it sucks that you weren't
on page one when i searched but you know
hopefully you can get there
um
so what can you do well number one i
think the biggest thing you can do since
our eyes are drawn to the image first
frame that design
to occupy minimum 50 of your primary
thumbnail like minimum so that means
like cropping your design and zooming is
what i would recommend doing
i used to like manually you know i would
use the printful it looks like you're
using printful i would use the flat
mock-up then i would go into photoshop
you can use photopia by the way
photopea.com
and this is like a free version of
photoshop built into a web browser you
can do it here and just use the magic
wand tool remove the background and then
i had these like etsy thumbnail
templates that i used to use i mean i
can put a link in the description too if
you guys want to check it out i sell a
template that i built for the purpose of
selling basically it's seven dollars of
course you can also just build your own
you don't need you don't need mine you
know what i mean but i just made it easy
on you know some every now and then
someone buys it um anyways i take the
flat mock-up remove the background with
the with the magic wand tool then put it
on my mock-up generator and i had like
20 different backgrounds in there so i
just find a background that looks good
relative to the shirt that i'm selling
um sometimes i'll put my shop logo kind
of watermarked in there and you can do
other things like
little value propositions with text you
know what i mean like more colors
available you know if it's a t-shirt say
more colors available have a little fly
out a lot of little things you can do
that your competition by the way isn't
really doing i mean the one behind me if
i hide myself again they're doing a
little bit of it they say more colors
they say fast shipping but their shirt
is not zoomed in at all and it's really
hard to read the text on their shirt so
that's never a good thing you never want
that to be the case uh so i see big
potential here to like dominate your
competition in this niche specifically
that we know is going to be trending
in a month so um
this is just one shirt but it's a good
example uh the other stuff that people
see specifically on etsy of course are
your reviews
your shop reviews get displayed on all
of your listings so getting that first
review is pivotal
my recommendation is honestly and you
guys probably could have guessed this i
bet you at least a couple people
go ahead and create a product listing
for a digital download
and you can just upload like a notepad
file or something and the intent is not
to actually sell it it is so that you
can then message a friend or family
member
preferably that doesn't live with you so
it's not on the same ip address
have them buy your product for 99 cents
and leave you a review and then delete
the product right and then you just got
your first product review which again
you're gonna go from zero reviews and i
know if you're still looking at this
example behind me remember i hacked that
image in so it's not a you know she
doesn't actually have uh jenny doesn't
actually have 4 600 reviews
unfortunately
so i would recommend doing that and that
way you get that first review and one
review versus zero is huge
absolutely huge like by far that's the
biggest leap going from zero to one is
the biggest leap you will have all right
like it's the biggest single leap in
reviews
so that's gonna help your click-through
rate and your conversion rate uh beyond
that like you're priced at 19.95 that's
a good solid price point i don't think
anybody thinks twice about spending 20
bucks on a t-shirt but i would recommend
maybe increasing that sale price
and then running a sale all right you
notice a lot of your competition is
running a sale you got this star seller
right here running 25 off sale um
someone else is offering free shipping
uh this person's doing a 50 off sale so
whatever you think makes sense but i
just think like something is better than
nothing because you get that little bit
of you see this right you see the green
text that pops out and
it's not even necessarily about the
numbers it's just like that extra
element of color
right because again it's like people
they search and they scroll super quick
so these are like subliminal
check like checking boxes subliminally
in their mind and they might not even
know why they click you instead of
somebody else but like it's going to be
all of these things they add up over
time okay i think your designs are are
definitely good enough to be making
sales so i'm not even going to start
critiquing them i love this one by the
way the color scheme you used the the
font is great the graphic is great and
the color scheme you used i think is
great so um well done on this one
specifically but i would definitely crop
it to be like this you see how i just
did that or even you could even zoom it
more like this that's probably more or
less how i would do it right there
i'm assuming that my little crop tool
shows when i record these videos i hope
it does
all right and if you wanted to one other
thing you could do to really gain an
edge over your competition is you could
do like color white size small and on
just this one sku you could drop the
price to like whatever your break even
is okay you could drop it to like
12.99 or like 13.99 and then what's
gonna happen is in search results okay
here
uh your price instead of showing at
19.95 your price will show at the price
of that cheapest sku so if you do 12.99
it's gonna show
at 12.99 okay so it's going to show
you know right here if you can see that
i just edited it again it's going to
show 12.99 instead of 19.95 so that's
again going to increase your
click-through rate
you can't get a sale without somebody
clicking you so you know what i mean you
got to get that click-through rate up
and then you got to get that conversion
rate up all right now
i think that is pretty like by the way
you're doing a great job
if you weren't if you were like missing
something extremely obvious like i would
say like oh first thing do this do this
but i think you're you know designs are
what i always say they're well they're
better than good enough right um a lot
of times designs aren't that great um i
would mention though like i think you
can make your designs bigger like these
two for instance like
like
the real estate on the shirt you want to
utilize that
if in real life these designs being
smaller makes more sense if you go into
a retail store and you're looking at the
shirt in person smaller designs or
making them the size that makes sense is
good when you're selling online though
big make them big because again people
are browsing like this they're browsing
through search results and they're
scrolling super quickly and you know the
ones that stand out they're like this
one huge design right like this one huge
design
um this green one right here this is the
type of shirt
okay that i sell all right i'm not
actually selling this shirt but you can
see i'm saying like we just scroll from
the top what's the first one that
catches our eye scroll scroll scroll in
my in my mind subliminally all these
kind of are the same right so i scroll
boom oh my god what's this on this row
oh a red shirt okay i haven't seen any
red yet oh this green one is really
popping the color is exploding off the
screen and look how big the design is
it's huge like i instantly can read it
okay you want to be this person right
here okay
and of course the shop has 3 800 reviews
so it's no surprise that they're doing
so well because they're playing the game
like they understand how customers shop
and they are catering their strategy to
convert those customers
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guys thank you for watching this video
and i will see you guys tomorrow with a
new top five niches of the week
you