KENT: My name is Kent. I'm the creative specialist on the Google Web Designer team
and I'd like to review dynamic exits in Studio
A dynamic exit refers to the URL loaded when a dynamic ad is clicked on
It's usually related to the product being shown
and that URL comes from your data feed
This video describes the workflow for setting up dynamic exits in Studio
Now the simplest case is an ad
which doesn't use a gallery or carousel component
Here's an example from another one of my videos titled
Dynamic in Studio - Google Web Designer
You'll see my creative contains only placeholder content
But when I preview it in Studio
you'll see it loading data from my feed
Refresh it
Now we're seeing product number 0
Look at my feed for product 0
we're seeing this name, this image
and here is the URL for my exit for this product
Now when I set up this ad, I used the simple static exit
So when I click anywhere on the ad
it'll load a static URL like a landing page
What we want to have happen is this to exit to the URL associated for that product
Let me show you how to do that in Google Web Designer
First thing we'll do is select the current event and delete it
Then we're going to look over in our components panel
and open up Interaction and grab a taparea
Then with the Transform control selected
I'm going to stretch this out to cover the ad
And in my Dynamic panel I'm going to click the plus icon to make a new binding
We'll select that tap area
We're going to look for Exit override URL
And we're going to drill into our feed
the first item, exit URL, and get the URL
Click OK and we'll publish this
Now when that's done we'll switch over to Studio
We'll reload our creative
I'm going to click on the ad
Now I'll see we're getting product one
Just to make sure this is really working
let's reload it and get another image
Here's number five
Let's click on that
Here's product five so that's good
Now next thing you might want to do
is combine static and dynamic exits in a single ad
so you might want to have a logo up here
which goes to a home page
and maybe some disclaimer text down here which goes to a legal page
So let's see how we can do that
Back in Google Web Designer
I'm going to double click this new taparea
and give it a new name exit-default
then I'll copy and paste it
I'm going to call that one exit-product
and this layer is on top
So I'm going to make this just cover the product area
and I'm going to select exit-default and change the exit on that
Now one trick over here in the Dynamic panel
I can choose Selection and now I would just see the binding on that selection
I'm going to select it and delete it
With it still selected I'm going to move to the Events panel
click the plus icon and add a new event
Google ad, exit ad, gwd-ad
I'm going to put an arbitrary ID in here
and I'm going to put a full URL to my landing page
OK and we're going to publish again
Now when that's done, we'll switch back to Studio
and reload the page
Now when I click in the corners
I'm getting my static URL
And when I click on the product I'm getting the correct product
That concludes this demo, dynamic exits in Studio
Thanks for watching