Hey everyone.
Jason here, digital marketing consultant.
And in this sales funnel guide, you're going to get a complete done for you documented
templates for putting together your sales funnels.
You can check out the link in the description to download a copy for yourself, or you can
just follow along and create your own version.
So we're going to go through the major parts of a sales funnel and what you should and
should not include on this document so that you can stay organized and not be pulling
your hair out when it comes to putting [unintelligible 00:28] your funnel, because there's so many
moving parts.
So at the very top of our document here, we have just a summary of what type of funnel
this document is designed for.
And that's just going to be a basic sales funnel, a landing page to a lead magnet, a
couple of emails, and then a sales and checkout process.
Now something that's been instrumental.
I know this is going to sound silly, but keep all of your funnel links in just one place.
So that's what this top table is for.
As you go through putting together your funnel, you're definitely going to want to come back
to this document and just paste in every single relevant link, because you definitely don't
want to be late at night trying to put something together and then going, Oh great.
I have to log into Vimeo again, to go get my X whatever video you need to put together
or whatever other software.
So the very first part of our funnel of course, is going to be our landing page or squeeze
page.
So here, what you want to do in this document is include examples of landing pages and squeeze
pages that you like for design purposes.
So this is just going to help you in terms of making sure that when you're putting together
your page, if you're doing it yourself, you have some design inspirations ready to go,
or if you're going to be delegating this task, whoever's putting together your landing page
will also know what you want the landing page to look like.
Then you're also going to want to include all of your copy and all of your brainstorming
here.
So if you're one of those people who likes to do copy handwriting, that's okay.
But what you want to do is have all of your, at least your headlines, your bullet points,
and your sub headlines in this document, in the brainstorming section down here, so that
when you're running your split tests, or you're trying to figure out why landing page is not
working, you can come back to this document and easily see the headlines and the different
bullet points or other copy ideas that you had.
And so it makes it really easy to make changes on the fly.
In this document.
You can see, we also have some basic copywriting formulas for you.
So I won't go over that.
You can check out a link in the description to a video that actually walks through how
to use all of these copywriting formulas.
I'll just leave them up here on the screen.
You can always use the table of contents to pause.
And so that's really all you need for your landing page.
And I like formatting the document as close to how the text is going to look on the actual
landing page or squeeze page itself, because it gives me an idea of how the words line
up and just the general format, so I don't go to a landing page and then that's built
by someone on the team and see that the title goes how to grow channel.
And then without getting lots of views is on the second line, because sometimes when
it comes to your copywriting, you want to make sure that things are on the proper line.
So the next step in our process is the lead magnet.
Now I'm going to assume that you're putting together a PDF.
If your lead magnet is actually going to be your webinar or a video sales letter or written
sales letter, then you can just go ahead and skip this part, when we'll get to the sales
copy in a little bit here.
But with your lead magnet, something that's really important is you want to make sure
that the lead magnet is actually valuable.
And so to help with the brainstorming process, what you want to do is, number one, think
about how many different tips or strategies you're going to be essentially sharing in
your lead magnet.
So typically you want anywhere from three to seven, if you do more than seven, then
you're probably getting into information overload territory.
So very simply, you can just fill out or fill in the blanks, what are the three to seven
tips and secrets, and then in the notes column, what you're going to want to do is link up
any images or link up any resources or articles you're using to back up the tips or backup
any of the claims that you're making.
I highly recommend using a free tool called Canva to put together your PDF.
Again, link in the description to a video that walks you through how to actually use
Canva to put together your lead magnet.
Or you can just use a basic Google doc, like what we're using here for our template.
Now the next part is actually going to be the check out.
So I'm going to talk about the checkout and then we'll go back to the sales letter.
So on the checkout page, something that's really easy to overlook is to remember that
someone is about to give you their credit card information.
So we want to make sure that we are building enough trust and enough of a safe environment,
where they feel like when they enter their credit card information, even there's a giant
PayPal button, that they're not going to get scammed, because nobody really wants that.
So something you can do on your checkout page is have testimonials, of course, have a graphic
of your product, even if it's not a physical product and then summary bullet points of
what they're about to get.
And then of course, you're going to want to include samples here of checkout pages that
you like.
So you definitely want to have samples of things that you like, so that while you're
going through this process, you always have this document to come back to and say, you
know what?
I think I want to change something on my checkout page.
And it was really cool on XYZ page company that I saw, but I don't remember, that's where
this document comes in, make sure nothing falls through the cracks.
Now the next part we're actually going to go back over.
We skipped emails, emails are the last part, but we're going to go back over to the actual
sales letter.
So when it comes to writing your sales letter, this is probably the only piece of the puzzle
that I wouldn't recommend having in the same document.
And the reason is because your sales letter or your sales message is probably going to
be very long.
And so just like what you saw with the landing page, where you want to format the text and
add a little bit of graphics, just so you can kind of understand what the page is going
to look like.
You actually want to do the exact same thing with your sales page.
So it's best to just link to the document that actually has your sales letter or your
webinar script.
And then inside that document, format it as if it was an actual webpage.
So that way you can really get a sense of what your sales letter is going to look like,
or if you're doing slides, then of course, you're just going to have a link to your Google
slides or PowerPoint file.
And I recommend the ultimate sales letter by Dan Kennedy.
If you're not quite sure how to write a sales letter, link in the description to Amazon,
it's like 15 bucks.
It is money well spent.
If you're looking for a simple method to actually write high converting sales copy, and this
book will also help you with the final part of our template here.
And that is the email sequence.
So obviously when it comes to emails, there's a lot of different things you can do.
But here we're just going to focus on a simple five email sequence that people get right
after they enter their name and email to receive your lead magnet.
So this email sequence is going to apply if you're doing a PDF lead magnet or a document
lead magnet, like what we're talking about here, or even if you're doing a webinar or
a text based sales letter, you can just modify this a little bit and use it for your funnel.
So as you can see here, we have one page for each one of our emails and here we just want
to have a list of what our headlines are going to be.
And then we actually have the body copy.
So in the body copy, you want to make sure that at the bottom, you actually include what
links are going to be in the email.
And you want to make sure that all of your emails are linking to the correct sales page
or replay page in your sales funnel process.
So something you really want to make sure is you're sending people to the right page
in your process.
So definitely make sure your hyperlinks are correct here, because when you're copying
and pasting it into whatever email autoresponder you decide to use, it's not always clear inside
of those softwares, the URLs that you're actually sending people to, and that does it for the
rest of the template.
Just scrolling down here, you can see that emails cover up the last couple of pages.
So thank you so much for watching.
I sincerely hope you got some value out of this video and you have some ideas on what
you need to inventory and keep track of as you're putting together your sales funnel.
If you're interested in just copying this document and getting access to it, there's
a link in the description.
So you can enter your name and email and download it or you can just go back through the timestamp
table of contents and create your own by pausing and seeing what's on the screen.
So comment below with your sales funnel, building questions, and until the next, keep building
the business you love.