So let's talk about
why real estate investors and teams, you know,
need this kind of a support to scale
because you've been through this.
Yeah.
So you look at and I could use my business as an example.
You know, we have clients that come to us.
They either want to scale,
either want time or either want to become more efficient.
So if you look at every team, you look at every business
typically starts with one person or they have a partner.
That's typically how you know, individual, you know, with your coaching progress.
I'm sure this is how they come to you guys, right?
So they come with a with a dream.
I want to quit my job here so I could jump into real estate investing here.
Right.
You're doing a lot of soccer stuff.
That's a lot what he talks about.
And if you're going to start building a team, it starts with one person
and then you can add a virtual assistant but here's what I recommend.
When you start looking at that,
you have to identify what the departments in your business are.
I know I'll break it down like really, really slowly because I think
if we don't identify what departments of our business are,
it's very difficult for us to know what we're going to outsource first.
Right.
So if I look at you obviously have marketing that starts, right?
Whether it's marketing or brand.
So for your publishing company, you need to be found.
People have to know who you guys are.
Right. So there's a branding and marketing. So
what we do is we have our virtual assistants.
Do we have a podcast as well
that I just actually launched called Pucks, the properties Nice.
This is just a little take on it.
And I did one last year for I think it was a two year run on.
It's called Friday was a Call Friday Coffee Break So we just
we just changed over to another one, but that's part of the brand.
Right.
So you got branding and then marketing on the real estate investing side.
You've got social media.
I mean, none of us I know for me personally, I am the worst at this.
I come from an event
and I learn something that says, hey, you know,
you have to post every day because you've got to be out there.
You got to be out there.
I go home, I'm all fired up.
I post on Monday, post on Tuesday.
My buddy calls me for to play golf on Wednesday.
I'm like, Ah, now I got one cocktail, now another.
Now I know for a fact I am not going to be posting on that day.
And then, you know, I missed Thursday and Friday, but that's, that's common.
That's human. Nature, right?
So then what I do now is I have my virtual assistants posts.
I get answers to their questions all the time from my buddy.
Like I say, your post on LinkedIn, I'm like, what post was that?
Yeah, that's part of the branding side of it
that every real estate investor needs 100% because they need it.
They need the eyeballs to get proper.
Right. Right. The other side is marketing.
Marketing, in my opinion, would be just like we're talking about cold
calling, text messaging, direct mail, and that has to get done on a daily basis.
So we have I don't know how many.
I think I have eight in my own office, virtual assistants that in my office.
But calling for our leads that come in to our
our acquisition team over here so they're doing this every single day.
We're getting leads coming in.
I got to
I got to check with my real estate business partner
to see how many leads we get per day.
But I think we're at about 30 per day around leads that come in between
call calling, text messaging and direct mail.
We're starting to flirt around PPC.
I don't do that yet,
but when the leads come in, what happens is first they're getting prescreened
so they can prescreen before they go to my floor.
Lord, get them.
And then if you start looking at
you know, leads that come into your pipeline,
everyone has different types of CRM, whether it's Podio or Salesforce,
Salesforce or
whatever type of CRM they have now.
All those leads start piling up.
So you got your marketing or you got your you got your marketing that comes in
leads, start piling up, go to your sales for more leads, keep coming in.
So what happens is once you start growing, your leads are going to start piling up.
So we have a virtual assistant that focuses solely on following up
because majority of our properties probably 80 plus percent.
Now, they're never one call closes.
What I mean by that is it's after the first call
and I'm build rapport with you and it's after that first call.
So and then now our virtual assistants reignite that relationship
and it goes back to ourselves more.
From a task standpoint, what would you say are some of the best things to outsource
if somebody is new to this, what would what should they be looking at?
Cold calling is probably probably the biggest task because you have to
look at it leads coming into a business are that that's your lifeline.
And if if you're not there someone's not there they continually reach out.
It's really outreach marketing outreach is what it is.
Right. You don't have someone continuously doing that.
You're missing out on some goal because you could do direct mail, right?
If you're working part time or full time, even if you do direct mail offerings,
you don't answer it.
That's a that's a lost lead, right?
So we have a virtual assistant to answer our calls live as well on the direct
mail side.
So I would say focusing on either inbound or outbound phone work
because leads right now, especially today, I mean, how many real estate agents
have you come across say, well, there's no properties out there?
I'm like, well, there's a heck of a lot of properties
because I've seen it over 150 transactions last year where you have to go get it.
And it takes a lot of energy to keep that going as a
as a as a solo agent or a solo investor.
It's tiring to do this every single day.
This will
this business will beat you up and spit you out if you don't systemize it.
I don't think people understand it sometimes when you start a direction
and you see more opportunities.
And that's certainly what's happened
with me over the years, which is how I got into the publishing company,
which is, you know, how I got into the utility companies.
You know why I got into all the real estate stuff that I'm in
and even this podcast show and all that kind of stuff.
It's you start to recognize
you know, as you as you're in the game, right?
Yep, absolutely.
And I always I started looking at, you know, the older we get, we start
reading different books and started reading some different types of models.
Right.
And one of the models that's actually really cool is the grocery store model.
So if you walk into a group, my buddy owns two grocery stores and we just,
you know, a lot of times over a couple of cocktails, we just
we'll be just brainstorming about how different businesses work.
Right?
So in the in the grocery store model, you know, they don't dump you off
where they're selling catch up or past or anything because that's only a 3% margin.
They start you where in the florist and the deli or the dairy, et cetera.
So they so basically the money is made on the perimeter of all of that
on that business.
So it's about a 30 plus percent profit margin.
So if you start looking at our business, use that is a perfect example,
exactly what you just said.
You know, we have let's say it's real estate investing is your main
hub on how you're making money.
It's so easy to get shiny object syndrome, right?
Like, Oh,
I saw someone speak on multifamily and now all of a sudden you're going
to be a commercial multifamily investor, which you never even understood
what single family was, or you're just bouncing all over the place.
So for me personally, it started with a real estate investment,
and I started looking at, you know, I started looking at the perimeter
of everything that was part of real estate.
So for me, it started with that.
Then I started a VA company, but it was bolted on to something
that was in the same field. Right?
It wasn't, Hey, I'm going to start a pattern.
I'll have
a flag making company that nothing to do a real estate, right?
So I think that's important for everybody to understand.
If you're going to start building businesses, just make sure it's attached
to something that is is is part of that type of industry.
So for me, I know virtual assistance doesn't seem like it is what it really is.
It's a it's a team thing.
It's a it's a people business.
And it was drive and used to drive leads to my real estate company.
So it's just another profit center.
And then it started getting bigger and bigger
and just
to get back to your your answer on the team side of it,
I think it's very important
for all of us when you start building teams you got to focus on culture
because if you have one bad apple, you know, that's in your businesses, right?
But you guys have one bad apple that could ruin the whole the whole
group of Apple, whatever they call them, they can't bushels of apples.
I don't know what they call them, but they call them something.
But I think it's really important to know that because I see a lot of people
have some challenges with culture because hiring isn't easy, right?
They'll hire the wrong people.
They'll just say, I need help. I just need to hire somebody.
And they won't take the time to sift through the applications to really
look at that.
So I know if I answer that question,
I probably talk for 5 minutes on something that didn't make any sense.
But no, no, it's it's it's fascinating.
What's the best way people can reach out to you,
get in contact with you because you've got a lot of irons in the fire,
and I think people would love to learn more.
Yeah.
So check out our virtual assistant company at Riva Global, RTV
Global dot com, my email address is that Riva Global dot com,
we're online, we're on Facebook, Instagram, all that kind of good stuff.
So we also have a YouTube channel.
So check us out there and do you have any questions just send me direct email.